FOX

Broadcast TV Poised to Play Bigger Role in Skinny Bundles’ Success Posted on 08-29-2017
The competitive dynamics among skinny bundles are still developing, but one thing is becoming increasingly clear: including a full array of broadcast TV channels in all of the biggest U.S....
How Hungry is the Market for Snackable Video Ads? Posted on 08-10-2017
Don’t blink or you might miss it. Last week, it was reported that Mars and Duracell are each airing two six-second television ad spots during this Sunday’s Teen...
Broadcast TV’s Role in Skinny Bundles Bolstered by Networks’ Affiliate Deals Posted on 05-10-2017
I’ve been a skeptic of skinny bundles, partially because of the huge holes in their channel lineups (what I’ve dubbed the “Swiss cheese” problem) which I believe narrows their...