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  • Inside the Stream: Linear TV and Pay-TV Decline; Subtitles; Roku Adds Local TV News

    Friday, August 18, 2023, 12:29 PM ET
    |
    Posted by Will Richmond

    First up on Inside the Stream this week Colin and I discuss the latest data from Nielsen’s The Gauge report. While it said that “linear TV” viewing fell below 50% for the first time, we explain how a more accurate headline would probably be that broadcast and cable TV viewing fell below 50%. Viewership is following along with pay-TV adoption, which we also discuss fell further in Q2 ’23.

    Also in this week’s podcast, new data shows that watching TV with subtitles has become quite popular, especially among younger audiences. Finally, The Roku Channel is going to stream local news from 30 CBS and FOX channels, further converging broadcast TV and streaming.

    Listen to the podcast to learn more (27 minutes, 7 seconds)



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    Categories: Broadcasters, Cable Networks, Cord-Cutting, Podcasts

    Topics: CBS, FOX, Nielsen, Podcast, Roku

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Inside the Stream: TV Services Used, Disney+ Sharing, Prime Video Ads

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