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  • Inside the Stream: Linear TV and Pay-TV Decline; Subtitles; Roku Adds Local TV News

    Friday, August 18, 2023, 12:29 PM ET
    |
    Posted by Will Richmond

    First up on Inside the Stream this week Colin and I discuss the latest data from Nielsen’s The Gauge report. While it said that “linear TV” viewing fell below 50% for the first time, we explain how a more accurate headline would probably be that broadcast and cable TV viewing fell below 50%. Viewership is following along with pay-TV adoption, which we also discuss fell further in Q2 ’23.

    Also in this week’s podcast, new data shows that watching TV with subtitles has become quite popular, especially among younger audiences. Finally, The Roku Channel is going to stream local news from 30 CBS and FOX channels, further converging broadcast TV and streaming.

    Listen to the podcast to learn more (27 minutes, 7 seconds)



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    Categories: Broadcasters, Cable Networks, Cord-Cutting, Podcasts

    Topics: CBS, FOX, Nielsen, Podcast, Roku

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VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.

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