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Think Churn is Only an Issue for Subscription Video Providers? Think Again.
Thursday, March 31, 2022, 1:56 PM ETPosted by:Why AVOD services need to focus on customer satisfaction as their business model takes charge
In the early stages of the pandemic, it seemed that subscription video services had an iron grip on the cultural zeitgeist. From The Last Dance to Cheer, our conversations were dominated by the newest releases from Netflix, and the company’s stock soared together with other “stay-at-home” names like Peloton and Zoom.
Netflix’s prominence may have led some to believe that subscription video on demand (SVOD) represented the most viable business model for a post-pandemic world. However, the company’s recent subscriber miss and resulting stock decline show that SVOD may not be the right vehicle for long-term success. If Netflix can’t sustain its growth goals, entertainment providers will need to reconsider the debate between subscription and ad-supported models.Categories: Advertising
Topics: Strategus
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Inside the Stream Podcast: Exploring NBCUniversal’s ShoppableTV
Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.
At NBCUniversal’s One22 developer conference this week, ShoppableTV was one of the innovative ad experiences showcased. ShoppableTV allows viewers to buy products while they’re watching TV. In this week’s podcast Colin and I discuss ShoppableTV’s opportunity and what the potential challenges are.
Listen to the podcast (25 minutes, 25 seconds)
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Inside the Stream Podcast: Discovery+ and HBO Max’s Future
This week Colin and I discuss the future integration of Discovery+ and HBO Max. New details were shared this week by the company’s chief financial officer at an industry conference. Specifically, Colin sees strong upside in a discounted bundle of the streaming services and the eventual integration of their respective technology platforms the CFO described. However, he’s skeptical of an eventual plan to actually merge the services. We discuss the pros and cons.
Separate, we dig into a new test by Netflix to potentially charge subscribers an extra fee for out-of-house users.
Listen to the podcast (26 minutes, 26 seconds)
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Topics: discovery+, HBO Max
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Inside the Stream Podcast: Apple TV+ Innovates With Comcast
Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.
This week Colin and I discuss a deal announced earlier this week in which Apple TV+ will become available on Comcast’s various broadband and connected devices. The deal is the latest in which Comcast is offering third-party streaming services directly to its subscribers, an evolution from the traditional bundled cable TV model.
As Colin points out, an innovative part of the deal is that Apple TV+ won’t be offered within its customary Apple TV app, but rather one that was developed using “a common set of development tools and resources of Comcast’s global technology platform” and that apparently won’t have the typical aggregation feature. We explore what this might mean for Apple going forward.
Listen to the podcast (25 minutes, 16 seconds)
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Topics: Apple, Comcast, Podcast
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In CTV Advertising, It’s Not Your Measurement, It’s Your Strategy
Wednesday, March 9, 2022, 1:20 PM ETPosted by:Sometimes the hardest question to answer is “What do you hope happens?” In the world of Connected TV, that existential question can be tricky. Because while CTV provides all the targeting ability of digital media, it also provides all the emotional punch of live, linear TV. That dual capability, along with the fragmentation of platforms where CTV lives, makes for a challenging, inconsistent measurement across the industry.
But here’s the thing – it’s not actually the measurement that’s the first issue. It’s the strategy.
Here are a couple of examples.Categories: Advertising
Topics: VideoNuze
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Save the Dates for the Third Annual Connected TV Advertising Summit (virtual) on June 14th and 15th
Please save the dates for VideoNuze’s third annual Connected TV Advertising Summit (virtual) on the afternoons of June 14th and 15th.
Connected TV advertising is booming and there is huge growth ahead. For example, eMarketer has raised its forecast for 2022 to $19 billion in the U.S. alone, up from $14.5 billion last year. And it is projecting CTV ad spending to exceed $34 billion by 2024.
The CTV Ad Summit program will feature one-on-one interviews, panel discussions, research presentations and case studies, providing a top-quality learning experience for attendees. If you're looking to succeed in CTV, the CTV Ad Summit will be a must-attend event.
The event web site, including complimentary registration, will be activated shortly and I’ll share many more details in the coming weeks, including the first group of sponsors.
If you’re interested in learning about sponsorship or speaking opportunities please contact Will Richmond.
Categories: Advertising, Events
Topics: Connected TV Advertising Summit 2022
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Report: Five Leading Streaming Services Collected $1.3 Billion in Ad Spending in 2021
Five leading OTT services - Hulu, Peacock, Discovery+, HBO Max and Paramount+ - generated $1.3 billion in 2021 ad spending, according to MediaRadar, an ad intelligence platform.
MediaRadar also found that 5,530 advertisers ran ads on the 5 services and it calculates that spending on these streaming services accounts for just 3% of total digital ad spending per month.Categories: Advertising, AVOD
Topics: MediaRadar
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Inside the Stream Podcast: SVOD Subscribers to Double, Ad Measurement Innovation
Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.
This week Colin shares thoughts SVOD growth, citing a new forecast from Digital TV Research forecasting subscriptions will reach 1.75 billion globally in 2027. Then Colin shifts to data from Omdia indicating that vMVPD subscribers use 13.5 streaming services per month, almost double non-vMVPD subscribers.
We also spend some time discussing the evolution of alternative currencies developing to Nielsen for measuring ads on premium video services.
Listen to the podcast (25 minutes, 43 seconds)
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Apple Podcasts Google Podcasts Spotify Amazon Music RSSCategories: Advertising, Podcasts, SVOD
Topics: Digital TV Research, Podcast
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