VideoNuze
  • Close
  • Posts
  • News Roundup
  • Podcasts
  • Perspectives
  • Events
  • Categories
  • Inside the Stream Podcast: SVOD Subscribers to Double, Ad Measurement Innovation

    Friday, February 25, 2022, 11:21 AM ET
    |
    Posted by Will Richmond

    Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.

    This week Colin shares thoughts SVOD growth, citing a new forecast from Digital TV Research forecasting subscriptions will reach 1.75 billion globally in 2027. Then Colin shifts to data from Omdia indicating that vMVPD subscribers use 13.5 streaming services per month, almost double non-vMVPD subscribers.

    We also spend some time discussing the evolution of alternative currencies developing to Nielsen for measuring ads on premium video services.

    Listen to the podcast (25 minutes, 43 seconds)




    Browse all previous podcasts

    Subscribe to Inside the Stream
    Apple Podcasts   Google Podcasts   Spotify   Amazon Music   RSS

     

    Categories: Advertising, Podcasts, SVOD

    Topics: Digital TV Research, Podcast

  • CTV x AI PREVIEW 2025  leaderboard - 3-3-25

Also see:

Inside the Stream: MS NOW Expands Streaming; Amazon’s Engagement; Microdrama Growth

Read More

Connect with VideoNuze

Receive VideoNuze Daily
Sample Newsletter

Exclusive News Roundup

  • Behind the Deal That Took Disney From AI Skeptic to OpenAI Investor WSJ
  • Comcast moves into gaming, brings Luna to X1, Xumo Stream Box The Desk
  • Pinterest to acquire CTV ad company tvScientific Axios
  • YouTube TV to Launch More Than 10 Cheaper Genre-Specific Plans, Including a Sports Tier With ESPN Unlimited Variety
  • ‘Alan’s Universe’ Shows What It Might Look Like to Win at YouTube NY Times
  • What Streaming TV Could Learn from ‘Mad Men’ NY Times
More News
CTV x AI PREVIEW 2025  medium rectangle - 3-3-25

Our Sponsors

  • CTV x AI PREVIEW 2025

About VideoNuze

VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.

© Copyright 2025. Broadband Directions LLC. All rights reserved.
  • VideoNuze
    • About Us
    • Contact Us
    • Sponsoring VideoNuze
    • Will Richmond
    • Terms & Conditions