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  • Inside the Stream Podcast: SVOD Subscribers to Double, Ad Measurement Innovation

    Friday, February 25, 2022, 11:21 AM ET
    |
    Posted by Will Richmond

    Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.

    This week Colin shares thoughts SVOD growth, citing a new forecast from Digital TV Research forecasting subscriptions will reach 1.75 billion globally in 2027. Then Colin shifts to data from Omdia indicating that vMVPD subscribers use 13.5 streaming services per month, almost double non-vMVPD subscribers.

    We also spend some time discussing the evolution of alternative currencies developing to Nielsen for measuring ads on premium video services.

    Listen to the podcast (25 minutes, 43 seconds)




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    Categories: Advertising, Podcasts, SVOD

    Topics: Digital TV Research, Podcast

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Also see:

Inside the Stream Podcast: SVOD Services Diversify Monetization Models

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VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.

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