• Inside the Stream Podcast: SVOD Subscribers to Double, Ad Measurement Innovation

    Friday, February 25, 2022, 11:21 AM ET
    |
    Posted by Will Richmond

    Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.

    This week Colin shares thoughts SVOD growth, citing a new forecast from Digital TV Research forecasting subscriptions will reach 1.75 billion globally in 2027. Then Colin shifts to data from Omdia indicating that vMVPD subscribers use 13.5 streaming services per month, almost double non-vMVPD subscribers.

    We also spend some time discussing the evolution of alternative currencies developing to Nielsen for measuring ads on premium video services.

    Listen to the podcast (25 minutes, 43 seconds)




    Browse all previous podcasts

    Subscribe to Inside the Stream
    Apple Podcasts   Google Podcasts   Spotify   Amazon Music   RSS

     

    Categories: Advertising, Podcasts, SVOD

    Topics: Digital TV Research, Podcast

  • CTV Advertising PREVIEW 2023 - 3-1-23 - leaderboard

Also see:

Inside the Stream Podcast: Pay-TV is in Free Fall; What’s it Mean for Sports Teams’ Valuations?

Read More
© Copyright 2023. Broadband Directions LLC. All rights reserved.