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Critical Mention Releases Snazzy New CriticalTV 4.0
After 2 months of beta, this morning Critical Mention is introducing the 4.0 version of CriticalTV, its broadcast TV and radio intelligence platform, which captures and digitizes 24/7 streams from over 1,000 media sources on 4
continents (including all 210 U.S. TV markets). The streams are then indexed and instantly searchable by clients. Critical's CEO Sean Morgan gave me a demo of CriticalTV 4.0's new features earlier this week which impressively expose broadcast assets for online/mobile use.
Sean explained that Critical has activated 240 data centers that are now ingesting a whopping 27 hours of media every 60 seconds. In effect Critical is digitally capturing an encyclopedia of TV and radio news around the clock. The real secret sauce to CriticalTV though are the tools it gives to its 600+ mostly PR and corporate communications clients to monitor, mine and flexibly distribute the broadcast assets that are uniquely valuable to them.
Categories: Technology
Topics: Critical Mention, CriticalTV
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Study: User-Generated Video Product Reviews Can Be As Persuasive As Ads
A new study of user-generated video product reviews has found that they contain the same kinds of persuasiveness and memorability traits as found in professionally-produced advertisements, therefore suggesting that they offer significant complementary value. In the study, comScore used its content assessment methodology, "ARS Zipline," to score a sample of 25 user-generated product reviews from EXPO Communications' database. They were compared to professional video ads drawn from the comScore ARS database.
The scoring process focused on the user-generated reviews' persuasiveness and memorability, based on rational, emotional and structural attributes. Of the 25 reviews, 17 (68%) scored at least in the average range while 8 (32%) scored above average. The key takeaway is that some product reviewers intuitively convey persuasiveness and memorability even absent the rigorous development and testing employed in the professional ad process. The study found that reviewers tended to focus more on the product and its attributes, driving home key messages around product convenience and quality, both of which increase persuasiveness.
Categories: UGC
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YuMe Rolls Out "ACE for Advertisers" For Improved Video Ad Management
Video ad network YuMe is rolling out a new product this morning called "ACE for Advertisers" that is being positioned as an end-to-end buy side video ad
management system. According to YuMe, ACE for Advertisers offers enhanced control of media planning and buying, ad trafficking and creative management, ad serving and optimization and post-campaign analytics. It can be used across online, mobile and IPTV.
ACE for Advertisers is further evidence of how the online video advertising industry is maturing, with new tools to help major brands and agencies operate at higher scale and move bigger budgets into the medium. For example, YuMe said that ACE for Advertisers allows users to buy directly from publishers by configuring their own private networks, and/or they can tap into YuMe's network of 600 publishers and/or they can use other ad networks or exchanges. In effect, if there's inventory out there to capture, YuMe wants brands and agencies to be able to reach and manage it through ACE. Targeting data from 3rd parties can also be incorporated across these networks.
Categories: Advertising
Topics: YuMe
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Versaly Unveils Beta of B2B Mobile Video Syndication Platform
Versaly Entertainment is unveiling the beta version of its mobile video syndication platform, whose goal is to help content providers streamline the process of syndicating video to the expanding array of mobile distributors and
devices. As Matt Feldman, Versaly's president and CEO explained to me last week, the platform is actually a productization of tools that Versaly has developed over the years to distribute its own independent mobile video brands like Hollywood Insider, V Street, Fear No Sports and others.
Matt said that Versaly has found that each distributor has its own particular formats and processes for submitting video. For content providers it's extremely time-consuming to submit their files only to receive a notice that a small error was detected and the submission process has to be re-started. The situation is exacerbated because there are no clear standards and the exploding array of mobile devices, tablets and aggregators is adding to the work load every day.
Categories: Mobile Video, Technology
Topics: Versaly
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Online Video Advertising is Best Performer in FH '10, Up 31% to $627 Million
Online video advertising is the fastest-growing ad category on the Internet, up 31% to $627 million in first half 2010 from $477 million in first half 2009 according to new research released by PwC US and the IAB.
However, video advertising still only amounts to 5% of total Internet ad spending, with search, at 47% (over $5.7 billion in FH '10) still dominating the landscape. However, video advertising is benefiting significant tailwind and is poised for lots of growth ahead. In its favor are shifting consumer behaviors toward online viewing, an exploding array of premium-quality/brand-friendly content, broad adoption of connected device which enable long-form online-delivered video viewing on TVs, and improved ad infrastructure (e.g. targeting, management, engagement, etc.).
When I talk to executives at video ad networks, brands, agencies and content providers they all confirm lots of activity in moving over TV and online budgets to video. I expect plenty more of this as online video viewership gains further momentum. The full ad spending breakdown for FH '10 is below.
Categories: Advertising
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BNI Video Raises $16 Million To Improve Cable Operators' Competitiveness
BNI Video is announcing this morning that it has raised $16 million from the venture arms of the two largest U.S. cable operators, Comcast and Time Warner Cable, along with Boston-area VC firms Charles River Ventures and
Castile Ventures. It is also introducing its software platform, meant to help cable operators better compete with online video alternatives. I recently caught up with Conrad Clemson, BNI's CEO and co-founder, to learn more about the company's approach.
BNI is aiming to solve a key problem that cable operators have today: their inability to quickly roll out web-based services (both video and non-video) that offer the same quality, flexibility and appeal that budding alternatives like Netflix, Hulu, YouTube and others are currently delivering. The inability to quickly deliver their subscribers the content they want anytime, anywhere and on any device is putting cable operators at a growing disadvantage relative to the newcomers. Examples of deficiencies include operators' archaic electronic program guides, slow rollout of TV Everywhere services, inflexible VOD ordering systems and so on.
Categories: Cable TV Operators, Deals & Financings, Technology
Topics: BNI Video, Comcast, Time Warner Cable
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Taboola Is Providing Video Recommendations For NYTimes.com
Taboola's EngageRank video recommendation technology has been officially adopted by the NYTimes.com, following a successful 8-month trial. NYTimes.com has implemented Taboola's recommendations in a section called "Other Videos You May Like" as thumbnails below the main player window and when the video ends. Taboola's CEO and founder Adam Singolda told me that based on A/B testing vs. other recommendations technologies, Taboola was found to drive 250% higher video views. Last week I met up with Adam and Lior Golan, who runs product and technology at the company and was in from Israel where he's based.
Categories: Newspapers, Technology
Topics: NYTimes.com, Taboola
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AT&T's "U-verse Mobile" App Gives Windows Phone 7 Users OTT Video Access
In the midst of all the Microsoft Windows Phone 7 launch hoopla today, AT&T announced a new offering with potentially significant implications: AT&T Wireless-Windows Phone 7 users will get access to a "U-verse Mobile" app
that will allow them to download and watch TV shows on their Windows 7 device for a $9.95 monthly subscription. The twist is that it's not necessary to be a U-verse TV subscriber to be a U-verse mobile subscriber.
By unbundling mobile access from its TV subscriptions, AT&T is in effect using wireless delivery to go over-the-top (OTT) of incumbent pay-TV operators in their incumbent territories. As a result AT&T is bringing new wireless-based competition and expanding the reach of its video service way beyond the limited geographies where its U-verse TV service is offered today.
Categories: Mobile Video, Telcos
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