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TiVo Research: OTT and DVR Viewing Surges, Live Viewing Plummets
More research validating how on-demand viewership is ascendant and live
viewing is declining. TiVo released new data showing that 62% of viewing on connected TiVo devices is either of recorded programs or from over-the-top sources, while 38% of viewing is live. For TiVo users that watched Netflix, YouTube, Hulu Plus and other OTT options, live viewership declined to 27%.
The research is based on second-by-second analysis of users of 2 million TiVo devices. No trend data was released, so it's not clear how these numbers compare to prior periods.
Categories: Advertising
Topics: TiVo
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Hollywood's A-Listers Embrace Online Video, Upending the Status Quo
Tom Hanks. Louis C.K. Lisa Kudrow. Kevin Spacey. David Fincher. Bill Maher. Jennifer Lopez. Judy Greer. Steven Van Zandt. Anthony Zuiker. Morgan Spurlock. Ed Begley, Jr. Heidi Klum. What do these Hollywood A-Listers (or near A-Listers) and other stars all have in common? They're all involved in original online video projects which are helping upend the Hollywood ecosystem, legitimize the online medium and further fragment audiences. Each no doubt has his/her own reasons for getting involved, and taken together they're creating momentum that is going to draw in even more talent.
Of course, the big news this week was Tom Hanks partnering with Yahoo for the animated series "Electric City." Hanks, one of Hollywood's most bankable stars, said he was drawn by the opportunity to make "ambiguous attractive" which feels like another way of saying he's searching for greater creative freedom. While creativity may be motivating Hanks, in Louis C.K.'s case, it seems more about tweaking the System and proving that when presented with a compelling offer (in this case a $5 DRM-free download of his "Live at the Beacon Theater" special), people will behave properly (i.e. pay rather than steal).
Categories: Aggregators, Devices, Indie Video
Topics: AOL, Netflix, Tom Hanks, Yahoo, YouTube
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Comcast's New "AnyPlay Device" Provides Air Cover for iPad Streaming
Comcast has unveiled AnyPlay which allows subscribers to stream linear TV channels to their iPads and soon Motorola Xoom tablets. AnyPlay is initially
available in Denver and Nashville, with other markets to follow. AnyPlay follows similar initiatives from Cablevision and Time Warner Cable last year, which immediately landed those operators in hot water with a number of cable TV networks. At issue was whether the appropriate rights were in place to offer tablet streaming, even within the home.
Meanwhile Comcast laid low last year, only making on-demand programming available through its Xfinity TV iPad app. It was inevitable that Comcast would also launch linear viewing on the iPad, but I've wondered for a while how it would avoid similar rights challenges. Now it seems the workaround is the "AnyPlay device," a box which connects to the subscriber's wireless home network.
Categories: Cable Networks, Cable TV Operators, Devices
Topics: Comcast, iPad, Motorola, Xoom
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Advertising on Connected TVs Will Be the Next Battleground
With the launch of Samsung AdHub yesterday, the next big battleground for video advertising is shaping up to be on connected TVs. That makes a lot of
sense because as more video viewing occurs on connected TVs (or "Smart TVs as they're also called), audiences will further fragment from traditional linear TV. Connected TVs are projected to account for 155 million units by 2015, or 54% of all flat-panel TV shipped. By then over 500 million connected TVs will have been shipped. In 2011, approximately 27% of TVs shipped will be able to connect to a network. Advertisers have no choice but to figure out how to reach all of those eyeballs and TV manufacturers are now beginning to lay the groundwork.
Categories: Advertising, Devices
Topics: LG, Rovi, Samsung, Vizu, YuMe
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Blockbuster Adds Streaming Content, But Still Only Available to Dish Subscribers
Dish Network made a series of announcements today (enhanced HBO on demand access, whole-home DVR, bundled satellite broadband with ViaSat, expanded Univision distribution), but the one that caught my eye focused on increased video selection for its "Blockbuster@Home" online service, a new brand name which looks like it will replace the "Blockbuster Movie Pass" brand that Dish unveiled back in September. Specifically, Dish said it has added 3,000 titles targeted to kids ages 3-13 with partners Vivendi Entertainment, Cookie Jar, Lions Gate and Scholastic Media.
Categories: Aggregators, Satellite
Topics: Blockbuster, DISH
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Frequency Launches Slick Flipboard'ish Video App
Frequency has released a slick video app for the iPad this morning, where videos shared by friends in your social networks are combined with videos from hundreds of content providers to create a compelling personalized experience. Frequency will feel familiar for users of the Flipboard social magazine in terms of its ease of use, immersiveness and customization. Flipboard has helped demonstrate that with the proliferation of content available online, breakthrough packaging and presentation can deliver much higher user value. Frequency aspires to the same goal, but focused specifically on video.
Categories: Devices, Technology
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Akamai Rolls Out UltraViolet, Security, Delivery Upgrades for Streaming Video
Akamai has rolled out new capabilities as part of its "Intelligent Platform" for
UltraViolet, security and delivery to reduce the complexities for content providers of streaming video in a multi-device world:
Categories: Technology
Topics: Akamai
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VideoNuze Report Podcast #115 - Video Viewing Goes Multiplatform
I'm pleased to be joined once again by Colin Dixon, senior partner at The Diffusion Group, for the 115th edition of the VideoNuze Report podcast, for Jan. 6, 2012. In today's podcast Colin and I discuss several new data points around multi-platform video adoption. Colin cites a U.K. report that says 36% of people are watching TV via a PC, laptop or tablet device and discusses the impactions of changing viewer behaviors, just latest in a string of research showing changing viewing patterns.
Categories: Aggregators, Podcasts
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