Posts for 'Dentsu'

The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2021.

How to Manage CTV at the Intersection of Identity Management and Brand Suitability
How do brand suitability and identity/privacy/targeting and programmatic buying converge in CTV advertising? What are the unique challenges CTV faces given the fragmentation on both the buy and sell sides? How do the larger issues regulatory issues influence CTV’s future?

- Mike Law – President, Amplifi USA | Dentsu
- Adam Noble – Director, Connected TV Product Marketing, Index Exchange
- Marilois Snowman –  CEO, Founder, Mediastruction
- Lynda Clarizio – formerly President of U.S. Media at Nielsen Holdings (moderator)

Watch the session video now!

We were fortunate to once again have 2 senior ad agency executives participate in a fireside chat at the recent VideoNuze Online Video Ad Summit to discuss their thoughts on the NewFronts and Upfronts, and what’s ahead in 2018.

Maureen Bosetti (Chief Partnerships Officer, Initiative) and Mike Law (EVP, Managing Director of Media Investment, Dentsu Aegis Network U.S.) were interviewed by Matt Prohaska (CEO and Principal, Prohaska Consulting) on a variety of specific topics, including how their agencies are using data and leveraging technology, their advice for ad tech providers, how technology is impacting their staffing and organizational structures, the role of programmatic and how the next generation of buyers is being educated, plus much more.

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Mobile video usage is exploding as smartphones proliferate, adoption of unlimited data plans grows and social platforms dominate. In this context, optimizing mobile video monetization is more important than ever. At our recent Online Video Ad Summit, our panel “How to Monetize Mobile Video’s Coming Explosion” explored the various opportunities and challenges mobile video represents. These include the context, measurement, fragmentation, ad formats, ad load, viewers’ expectations and lots more.

The session included Brian Danzis (Head of Global Video Monetization, Spotify), Romain Job (GM, Americas, Smart AdServer), Justin Fadgen (VP, Business Development, Beachfront Media) and Mike Law (EVP, Managing Director of Video Investments, Dentsu Aegis Network U.S.) with Tim Hanlon (CEO, The Vertere Group) moderating.

Watch the video (35 minutes, 30 seconds).

Watch the video now!