Posts for 'Dentsu'

  • [VIDEO] Unraveling the Measurement and Attribution Imperative

    The following video was recorded at VideoNuze’s fourth annual Connected TV Advertising Summit virtual on June 8, 2023.

    Unraveling the Measurement and Attribution Imperative
    There is likely no single topic that generates more coverage and industry hand-wringing than measurement and attribution. For many in the industry, establishing a single, or possibly multiple credible currencies, is priority #1. Yet tens of billions of dollars of spending are transacted in digital without such currencies, and rather are based on actual outcomes. With a full-funnel/lower-funnel future ahead for CTV, how should CTV’s transaction backbone be informed by a traditional TV currency paradigm? Join us for a robust discussion of how critical measurement and attribution issues are being addressed, with an eye to unlocking CTV’s ultimate success.

    Bharad Ramesh - Executive Director Research & Investment Analytics, GroupM US
    David Sederbaum - EVP, Head of Video Investment, Dentsu Media US
    Andrea Zapata - EVP, Head of Ad Sales Research, Measurement and Insights, Warner Bros. Discovery
    Maggie Zhang - SVP, Measurement Strategy and Operations, NBCUniversal
    Lynda Clarizio – General Partner/Co-Founder, The 98 and former President, US Media, Nielsen (moderator)


  • [VIDEO] How to Manage CTV at the Intersection of Identity Management and Brand Suitability

    The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2021.

    How to Manage CTV at the Intersection of Identity Management and Brand Suitability
    How do brand suitability and identity/privacy/targeting and programmatic buying converge in CTV advertising? What are the unique challenges CTV faces given the fragmentation on both the buy and sell sides? How do the larger issues regulatory issues influence CTV’s future?

    - Mike Law – President, Amplifi USA | Dentsu
    - Adam Noble – Director, Connected TV Product Marketing, Index Exchange
    - Marilois Snowman –  CEO, Founder, Mediastruction
    - Lynda Clarizio – formerly President of U.S. Media at Nielsen Holdings (moderator)

    Watch the session video now!

  • Debriefing the NewFronts and Upfronts: What’s Ahead in 2018 [VIDEO]

    We were fortunate to once again have 2 senior ad agency executives participate in a fireside chat at the recent VideoNuze Online Video Ad Summit to discuss their thoughts on the NewFronts and Upfronts, and what’s ahead in 2018.

    Maureen Bosetti (Chief Partnerships Officer, Initiative) and Mike Law (EVP, Managing Director of Media Investment, Dentsu Aegis Network U.S.) were interviewed by Matt Prohaska (CEO and Principal, Prohaska Consulting) on a variety of specific topics, including how their agencies are using data and leveraging technology, their advice for ad tech providers, how technology is impacting their staffing and organizational structures, the role of programmatic and how the next generation of buyers is being educated, plus much more.

    Watch the session video now!

  • How to Monetize Mobile Video’s Coming Explosion [AD SUMMIT VIDEO]

    Mobile video usage is exploding as smartphones proliferate, adoption of unlimited data plans grows and social platforms dominate. In this context, optimizing mobile video monetization is more important than ever. At our recent Online Video Ad Summit, our panel “How to Monetize Mobile Video’s Coming Explosion” explored the various opportunities and challenges mobile video represents. These include the context, measurement, fragmentation, ad formats, ad load, viewers’ expectations and lots more.

    The session included Brian Danzis (Head of Global Video Monetization, Spotify), Romain Job (GM, Americas, Smart AdServer), Justin Fadgen (VP, Business Development, Beachfront Media) and Mike Law (EVP, Managing Director of Video Investments, Dentsu Aegis Network U.S.) with Tim Hanlon (CEO, The Vertere Group) moderating.

    Watch the video (35 minutes, 30 seconds).

    Watch the video now!

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