VideoNuze Posts

A reminder that on Tuesday, April 2nd, Brightcove Chairman & CEO Jeremy Allaire and I are going to present a complimentary video webinar, "Sizing Up the Apple TV Opportunity."

There have been infinite rumors about the idea of Apple launching its own television or "television-like" device (beyond the current Apple TV). In the webinar, Jeremy and I are going to delve into the details of why Apple might launch this type of product, what features and benefits it might actually have, how it would differentiate from competitors' products, how it might affect the ecosystem, and what challenges Apple would face trying to make it successful.

Though we both believe an Apple TV device could be a game-changer, the webinar will be "hype-free" and focused on the logic of this product. We have no particular agenda other than to try shedding some light on this topic. For anyone in the ecosystem who would be impacted by an Apple television/device, it promises to be an engaging, worthwhile session.

Complimentary registration here

Follow the discussion and submit questions via Twitter at #SizingUpAppleTV

As DVR penetration and usage have steadily climbed, it has seemed inevitable that one day internal disks wouldn’t be able to keep up with the demand to store more and more video. Now, judging from Motorola Mobility’s latest Media Engagement Barometer, that day might be here.

The study out today shows that even though one-third of U.S. TV viewing involves recorded programs, 41% of the video saved to DVRs never gets watched. Often, that’s because people have to delete stored programs to make room for new ones. 55% of U.S. DVR users said they’ve had to kill off recorded shows to add capacity for new programs, and 81% (women more so than men) said they’ve been frustrated over having to do so.

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I had a classic TV Everywhere moment tonight I thought I'd quickly share. I got back to my hotel room in NYC after dinner, flipped on the TV to watch the Celtics try to break the Heat's winning streak and discovered ESPN and many other channels weren't working.

But instead of calling the front desk, waiting for a technician, keeping my fingers crossed, etc. (guessing my fellow travelers know this experience too well), I fired up WatchESPN, entered my Comcast credentials and was watching online within minutes. For the most part, video quality was very strong. The key was being able to watch via the hotel's WiFi network because the stream would have drained my 2GB Verizon data cap.

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Here's an eye-popping data point from last week's comScore online video rankings report for Feb. '13: YouTube's total of 11.3 billion monthly views were down 32% vs. Feb. '12 when it had 16.7 billion views (see chart below). But lest you think viewers are fleeing YouTube, the perennial 800-pound gorilla of the online video market, what really appears to be happening is that a sizable chunk of viewers are shifting their viewing to mobile devices, which as I understand it, is not counted in comScore's data.

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I'm pleased to present the 171st edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. Leading us off today, Colin digs into Nielsen's new "zero-TV" homes data, part of its Q4 '12 Cross-Platform report. When Colin crunches the numbers, he concludes that the  U.S. pay-TV industry may have lost 1.1 million subscribers last year, who moved into the zero-TV category.  That would be above other estimates, which range from flat to down about 500K.

Of course one of the industry's key initiatives to add value has been TV Everywhere, and on that front, there were refreshingly candid admissions this week from both David Levy, head of Turner's sales, distribution and sports, who said he was "embarrassed" at TV Everywhere's progress, and Lauren Zalaznick, NBCU's chairman, entertainment and digital networks, who said it's too confusing. Both are right, and there are other reasons as elaborated in the recent Ultimate Guide to TV Everywhere (free download).

Contributing to the pressure on pay-TV providers is the ever-expanding range of quality content available online, and 2 more efforts surfaced this week, Conde Nast's new digital video network, and VEVO TV, a 24x7 music video network.

Separate, Colin has released his excellent new white paper, "Second-Screen Apps for TV" (free download here)

And a reminder to sign up for "Sizing Up Apple TV" a free video webinar on April 2nd featuring Brightcove's Jeremy Allaire and me.
    
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It wasn't that long ago when the back-end delivery systems for traditional pay-TV services and those for over-the-top video services were quite distinct. Ditto for the in-home set-top devices that viewers use to receive these disparate video services. But as pay-TV operators continue to standardize on IP, the cloud becomes ever more pervasive and devices more powerful, those distinctions are melting away.

The latest example comes this morning from the UK, where thePlatform, a U.S.-based Comcast subsidiary, has announced that its mpx video management system is now powering key elements of BT's actual TV services, BT Vision and YouView from BT. According to thePlatform, mpx is supporting BT's video workflow, coordinating playback data with recommendations engines and enforcing video rights for subscribers. mpx has been integrated with BT's existing systems for content delivery, set-top boxes and user experience.

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Binge-viewing will get another big bounce when Comcast holds its first-ever "Watchathon Week" March 25-31, allowing Xfinity TV subscribers to access over 3,500 episodes from 100 TV series on 30 different premium, ad-supported cable and broadcast networks. All VOD-enabled Xfinity subscribers will be able to access the programs, via Xfinity On Demand, Xfinity.com and the Xfinity TV Player app on iOS and Android devices.

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Here's the pitch: string together 24 hours a day of curated music videos, hire hip experts to act as on-air hosts, broadcast it all to audiences wherever they can watch, and support it with ads and fees from pay-TV operators. Sound familiar? It should, because that was essentially MTV's business plan in 1981 and it worked brilliantly. And now, in a classic "what's old is new again" play, it's also the plan for VEVO TV, a new network that VEVO announced yesterday.

But wait, haven't viewers moved on from linear broadcasts to all on-demand behaviors? Yes and no. While on-demand's surging popularity is indisputable, the world isn't monolithic. There are times and situations where a good old curated broadcast stream is actually quite valuable to audiences. That's the bet that VEVO is making with VEVO TV and it seems pretty smart.

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