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Advertising on Connected TVs Will Be the Next Battleground
With the launch of Samsung AdHub yesterday, the next big battleground for video advertising is shaping up to be on connected TVs. That makes a lot of
sense because as more video viewing occurs on connected TVs (or "Smart TVs as they're also called), audiences will further fragment from traditional linear TV. Connected TVs are projected to account for 155 million units by 2015, or 54% of all flat-panel TV shipped. By then over 500 million connected TVs will have been shipped. In 2011, approximately 27% of TVs shipped will be able to connect to a network. Advertisers have no choice but to figure out how to reach all of those eyeballs and TV manufacturers are now beginning to lay the groundwork.
Categories: Advertising, Devices
Topics: LG, Rovi, Samsung, Vizu, YuMe
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Blockbuster Adds Streaming Content, But Still Only Available to Dish Subscribers
Dish Network made a series of announcements today (enhanced HBO on demand access, whole-home DVR, bundled satellite broadband with ViaSat, expanded Univision distribution), but the one that caught my eye focused on increased video selection for its "Blockbuster@Home" online service, a new brand name which looks like it will replace the "Blockbuster Movie Pass" brand that Dish unveiled back in September. Specifically, Dish said it has added 3,000 titles targeted to kids ages 3-13 with partners Vivendi Entertainment, Cookie Jar, Lions Gate and Scholastic Media.
Categories: Aggregators, Satellite
Topics: Blockbuster, DISH
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Frequency Launches Slick Flipboard'ish Video App
Frequency has released a slick video app for the iPad this morning, where videos shared by friends in your social networks are combined with videos from hundreds of content providers to create a compelling personalized experience. Frequency will feel familiar for users of the Flipboard social magazine in terms of its ease of use, immersiveness and customization. Flipboard has helped demonstrate that with the proliferation of content available online, breakthrough packaging and presentation can deliver much higher user value. Frequency aspires to the same goal, but focused specifically on video.
Categories: Devices, Technology
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Akamai Rolls Out UltraViolet, Security, Delivery Upgrades for Streaming Video
Akamai has rolled out new capabilities as part of its "Intelligent Platform" for
UltraViolet, security and delivery to reduce the complexities for content providers of streaming video in a multi-device world:
Categories: Technology
Topics: Akamai
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VideoNuze Report Podcast #115 - Video Viewing Goes Multiplatform
I'm pleased to be joined once again by Colin Dixon, senior partner at The Diffusion Group, for the 115th edition of the VideoNuze Report podcast, for Jan. 6, 2012. In today's podcast Colin and I discuss several new data points around multi-platform video adoption. Colin cites a U.K. report that says 36% of people are watching TV via a PC, laptop or tablet device and discusses the impactions of changing viewer behaviors, just latest in a string of research showing changing viewing patterns.
Categories: Aggregators, Podcasts
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Disney, Comcast and Why TV Everywhere Alone Is Not Enough
Yesterday's press release from Disney and Comcast, announcing a comprehensive new ten-year distribution agreement covering over 70 different services is a testament to the idea that improved access to programming is key to maintaining the appeal of the traditional multichannel pay-TV business model. The deal grants Comcast sought-after multi-platform streaming and on-demand rights for 70 different Disney, ABC and ESPN programming services. This is the essential vision of "TV Everywhere" - anywhere/anytime/any device access to the full range of cable and broadcast programming, with the caveat that you have to be an authenticated subscriber to pay-TV services.
Categories: Cable Networks, Cable TV Operators, TV Everywhere
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Netflix's 2 Billion Streaming Hours in Q4 Blows Away Competitors
Netflix subscribers appear to be spending far more time viewing the service's streaming content than do users of any other online video destination.
According to new data Netflix released today, its 20 million subscribers consumed 2 billion hours of streaming TV shows and movies in Q4 '11. Using simple averages, that would mean each subscriber streamed 100 hours during the quarter, or approximately 2,000 minutes per month (about 33 hours). That's roughly 4 1/2 times the level of YouTube's time spent/viewer. According to comScore, YouTube, which dominates total monthly volume of online video, had approximately 151 million U.S. users in November, 2011, who viewed 444.5 minutes each, on average.
Categories: Aggregators
Topics: comScore, Hulu, Netflix, YouTube
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Summarizing the 2012 Video Predictions Series
Welcome to 2012, a year that promises lots of continued growth and change for online video. Over the past few weeks, I've been posting a series of industry executives' top 3 predictions for online video. These 21 executives and their companies are on the front lines of online video's disruptive impact, and so their thoughts on what's ahead are both insightful and credible. Below I've summarized 3 key themes that I believe emerged, and have also provided links to the individual posts with each executive's predictions. Enjoy.
Theme #1 - Online video advertising matures
There is a lot of optimism about online video advertising continuing to grow and mature in 2012. Specific points included increasing sophistication of agencies and brands with respect to ad buying and cross-platform campaigns, improvements in analytics, transparency and performance metrics, greater viewer choice and need for relevance, and the important role video ad networks are playing in the industry.
Theme #2 - Connected and mobile devices dominate
Not surprisingly, many predictions focused on how connected and mobile devices are fundamentally changing the video business including influencing ad spending, the battle for the living room, on-the-go viewing, the role of the traditional set-top box and helping dual-purpose devices like game consoles (in particular the Xbox 360) gain significant traction.
Theme #3 - Content evolves
Given executives' optimism about monetization, devices and viewing trends, content also seems set to evolve in 2012. Numerous executives pointed to how social and interactivity will drive more engagement. Some also see content gaining more intelligence/context and discoverability which helps producers and aggregators deliver more compelling experiences. Others highlighted the importance of new independent content initiatives such as YouTube's 100 channels and the increased availability of premium content online.
Taken together, the big winner in 2012 will continue to be viewers, who will enjoy more choice, better access and more flexibility due to online video's rise. Whether it's entertainment, news, sports, how-to or any other category of interest, online video will further empower viewers in 2012, driving more excitement and enthusiasm for this new medium, and putting pressure on existing players to take part.
Click the links below to read each executive's top 3 video predictions for 2012.
Categories: Predictions
Topics: Predictions
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