VideoNuze Posts

Binge-viewing is surely one of the most notable cultural phenomena of the past few years. Barely registering as a concept less than 3 years ago, many recent research reports now cite binge-viewing as having been adopted - if not regularly practiced - by a majority of TV viewers (examples here, here, here, here, here, here).

The shift toward binge-viewing has immense implications for the TV and video industries, touching everything from the creative process to programming/distribution decisions to monetization approaches. Some companies are fully embracing binge-viewing and riding its wave, while others are taking a more cautious approach.

Stepping back though, how exactly did binge-viewing become such a cultural phenomenon? I believe there are at least 5 key contributing factors, with the relationships among them creating a perfect storm of growth.

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Today is the last day to save $100 on tickets to the June 25th VideoNuze Online Video Advertising Summit in NYC. As a bonus, all early bird registrants will also be entered to win a $1,000 50-inch Samsung LED Smart TV and a Roku Streaming Stick, provided by Innovid. Registrants are also cross-registered for CEWeek's exhibits and free conferences.

We have an exciting full-day program planned, with executive speakers from A+E Networks, Allstate, AOL, Comcast, comScore, Conde Nast, Digitas, eMarketer, Forrester, Google, GroupM, Hulu, Jaguar Land Rover, Mindshare, News Corp., Nielsen, Newsy, Quiznos, Sporting News Media, StyleHaul, Starcom MediaVest, VEVO, Weather Company, Xaxis and many others. (see program here)

We'll be covering all of the hottest industry topics in a variety of formats - panel discussions, case studies, fireside chat interviews, presentations and more. For anyone  in the industry looking for a soup-to-nuts deep-dive, and outstanding networking with 300+ industry executives, I highly recommend attending.

The Ad Summit is generously supported by 15 industry companies including Title Partners Tremor Video and ILoveVideo.tv/Castaclip; Premier Partner AOL, Headline Partners ActiveVideo, Brightcove, Eyeview, FreeWheel, LiveRail, TubeMogul, Turn and Videology plus Branding Partners Innovid, Mixpo, Optimatic and SpotXchange.

Register now and save!

I'm pleased to present the 229th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

Earlier this week Colin's firm nScreenMedia released new research, finding among things, that cord-cutters are mostly satisfied without pay-TV service. Colin provides his take on the data, noting in particular that just 9% of respondents missed sports, which suggests cord-cutters are mostly self-selected non-sports fans.

We also zero in on millennial cord-cutters and their attitudes. Both of us believe the data counters a quote from Time Warner CEO Jeff Bewkes this week related to millennials, that "Once they take the mattress and get it off the floor, that's when they subscribe to TV." That's been true in the past, but it will get a lot harder given the range of video choices now available.

We then turn our attention to TV Everywhere and recent research showing that while it is valued by those who use it, adoption still remains relatively low. We dig into why this conundrum is likely to continue.



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FreeWheel is integrating Adap.tv's programmatic reserved technology with its FourFronts solution, so advertisers can use their proprietary data to buy select online video ad inventory from premium content providers.The integration is meant to support a trial announced earlier this month under which ABC and ABC Family initially, will allow select ad buyers to access reserved inventory.

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The combination of changing viewer behaviors and new technologies has made monetizing video more complicated than ever. Whether you're a video industry incumbent or a new startup, learning how to monetize video has become a top priority and a key challenge.

To help address these questions, and present real-world success stories, I'm pleased to highlight a complimentary new white paper from Kaltura, which I've collaborated on, called "Smart Video Monetization - Striking the Right Balance."

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Early bird discounted registration ends this Friday for the June 25th VideoNuze Online Video Advertising Summit in NYC. All early bird registrants save $100 and are entered to win a $1,000 50-inch Samsung LED Smart TV and a Roku Streaming Stick, provided by Innovid.

The 4th annual VideoNuze Ad Summit is shaping up as a must-attend event for anyone whose business relies on the fast-moving world of online video advertising.

Our jam-packed program includes speakers from Allstate, AOL, Comcast, Conde Nast, Digitas, eMarketer, Forrester, Google, Hulu, Jaguar Land Rover, Mindshare, News Corp., Nielsen, Quiznos, Sporting News Media, StyleHaul, Starcom MediaVest, VEVO, Weather Company, Xaxis  and many others.

The Ad Summit is also a high-impact day of industry networking as we typically have around 300-350 attendees from around the ecosystem.

The Ad Summit is generously supported by 15  industry companies including Title Partners Tremor Video and ILoveVideo.tv/Castaclip; Premier Partner AOL, Headline Partners ActiveVideo, Brightcove, Eyeview, FreeWheel, LiveRail, TubeMogul, Turn and Videology plus Branding Partners Innovid, Mixpo, Optimatic and SpotXchange.

Don't delay - register now and save!

New research from nScreenMedia (my weekly podcast partner Colin Dixon's firm), has found that among pay-TV cord-cutters, 37% said they were "extremely happy and will never go back to pay-TV," with another 47% saying they're "pretty happy with the decision." Conversely, 8% said they were "pretty unhappy with the decision" and 9% "hate it and wish they had the service again."

The overwhelming lack of remorse suggests cord-cutters have been able to cobble together mostly adequate OTT substitutes to pay-TV.

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