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RAMP Mobile Unveiled for Mobile Content Optimization
At the NAB Show today, RAMP launched "RAMP Mobile," a clever solution for taking existing web content - text, images, audio and video - and completely optimizing it for consumption on mobile devices. RAMP mobile addresses a critical pain point created by the rapid growth of mobile web users trying to access web site content formatted for online use. Last week, RAMP's CEO Tom Wilde walked me through how the solution works and what the user experience looks like.
The best way to understand RAMP Mobile is that it essentially deconstructs existing web sites down to their core content objects, and then reconstructs them into mobile-friendly apps. In this respect, the traditional "container" of a web site becomes unnecessary for the mobile web. This is a theme that RAMP has been emphasizing for a while now, with its content optimization focus.
Categories: Mobile Video, Technology
Topics: RAMP Mobile
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AEG Digital Media Enhances Live Streaming With "eMCee" Polling App
AEG Digital Media, the leader in broadcast-quality live event streaming, announced at the NAB Show today "eMCee," a polling application that lets content producers and advertisers insert polls in real-time during the event. As John Petrocelli, AEG Digital Media's VP of Sales and Business Development told me last week, the app's goal is to enhance viewing times and increase audience interactivity.
Categories: Live Streaming
Topics: AEG Digital Media
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5 Items of Interest for the Week of April 4th
Happy Friday! Below is VideoNuze's end-of-week feature, recapping 5-6 interesting online/mobile video industry news items that we weren't able to cover this week. Enjoy!Categories: Miscellaneous
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Forget Cord-Cutting, Greed May Destroy the Cable Industry
For all the ink that's been spilled over the past year about consumer-driven cord-cutting leading to the demise of the cable industry, could it instead end up that greed will cause the industry's own destruction? Maybe so. With the fracas over Time Warner's iPad app reaching ridiculous new levels each week, the industry is experiencing its own version of the old adage "We have met the enemy and he is us."
Yesterday's turn of events - Time Warner Cable seeking a declaratory judgment from the U.S. District Court that it has the contractual rights to stream cable programming to its iPad app inside subscribers' homes, and Viacom responding with its own suit against Time Warner Cable - represent a dangerous breakdown in key industry relationships at a time when competitive forces loom larger than ever.
Categories: Cable Networks, Cable TV Operators, Devices
Topics: Discovery, iPad, Scripps, Time Warner Cable, Viacom
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New Netflix Deals Show How Little "Dexter" and "Californication" Really Matter
A couple of weeks ago, in "Showtime Circles Its Wagons, But to What End?" I questioned Showtime's decision to withdraw from Netflix streaming rights to
early seasons of 2 of its hit shows, "Dexter" and "Californication." One of the points I made was that Netflix would survive this loss just fine because they have enough streaming content already, and more coming all the time.
Sure enough, Netflix has more than proved my point, announcing a deal last Friday with 20th Century Fox that gives it streaming rights to the first season of the Fox hit "Glee," the first 2 seasons of the FX favorite, "Sons of Anarchy" and the library of "Ally McBeal" and "The Wonder Years." Then this past Wednesday, Netflix announced a deal with Lionsgate for streaming rights to the first 4 seasons of AMC's signature series "Mad Men," with 3 more seasons to follow after their on-air run (Netflix already had the Canadian streaming rights to the show).
Categories: Aggregators, Cable Networks, Studios
Topics: 20th Century Fox, Lionsgate, Netflix
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YouTube Pursuing "Strategic Catalyst" Role for Industry
An article in the WSJ yesterday reported that YouTube may be planning to spend up to $100 million to commission low-cost web-only content as part of
a reorganization of the site into 20 "channels." While the article was short on details and YouTube wouldn't confirm anything, the initiative feels consistent with the "strategic catalyst" role I characterized YouTube as playing in the online video industry last month, following its acquisition of Next New Networks.
Categories: Aggregators, Indie Video
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Sony Pictures Taps Value of Archive With Thought Equity's Metadata Editor
Major content providers are continuing to realize that new value can be mined from archives of long-form premium content by creating and indexing metadata in order to distribute shorter clips of key scenes. The latest example came this week as Sony Pictures Entertainment struck a deal with Thought Equity Motion to use its T3 Metadata (screen shot below) for its enormous catalog of entertainment content.
Categories: FIlms, Studios, Technology
Topics: Sony Pictures, Thought Equity Motion
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Break Media and Scripped.com Give Young Screenwriters a Shot
Online video has created enormous opportunities for undiscovered talent to make it big (e.g. Justin Bieber), and this week Break Media and Scripped.com announced a contest that offers them yet another shot. The "Break's Big Break" (say that 10 times fast!) contest asks up-and-coming screenwriters to submit their script, which will be judged by a panel including Ed Burns, Steven De Souza and Break executives. The winning script will be developed and distributed by Break and five finalists will also receive $500 for their efforts.
Categories: Indie Video
Topics: Break Media
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