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Old Spice Nails It Again; Generates 22 Million Views for Last Week's Fabio "Challenge"
P&G's Old Spice is quickly becoming the poster child for branded entertainment success, as its latest campaign, featuring a challenge from "New Old Spice Guy Fabio" against Old Spice Guy Isaiah Mustafa generated 22 million views on YouTube last week according to YouTube Trends. In the challenge, dubbed "Mano a Mano En El Bano," viewers were asked to vote on a series of videos of Fabio and Mustafa (which Mustafa won).
Categories: Branded Entertainment
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TV Guide Updates Watchlist App With Social Features and New Video Sources
TV Guide has updated its Watchlist app, further bolstering its position as a one-stop hub for TV viewers' to track and manage their digital entertainment interests. Watchlist continues to present a very simple UI where users can add programs about which they want viewing information from lists of choices or through searching by shows and now also by sports teams and celebrities.
In addition to the linear schedule, Watchlist provides info from 120 different online sources (Hulu, Netflix, etc.) and now also on-demand and DVD information (note Comcast is the first pay-TV operator to provide on-demand data, but others will follow). All of this makes Watchlist a destination to quickly scan what's on, when and where. Below is a simple Watchlist I created in minutes.
Categories: Video Search
Topics: TV Guide
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Meredith and AlphaBird Partner For Branded Video Distribution
Meredith Video Studios, the branded entertainment division of magazine giant Meredith Corp. and AlphaBird, a click-to-play video syndicator, have partnered to distribute advertisers' branded video across the Meredith Video Network. Chase Norlin, AlphaBird's CEO explained that the company will become Meredith's branded video sales agent, and MVS will offer video production as part of packaged deals.
Categories: Branded Entertainment, Magazines, Syndicated Video Economy
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85% of Video App Users Watching Same or More Scheduled TV: Study
For those fearing that video consumption through mobile and connected devices threatens to disrupt traditional linear TV viewership, a new study suggests it's not happening en masse, at least not yet. The study, fielded by Nielsen and the Cable & Telecommunications Association for Marketing (CTAM) indicates that 85% of video app users are watching the same or more regularly scheduled TV. There's no trend data however, so it's not clear how the amount compares to a year or two ago.
Further good news is that video apps appear to be adding value to TV programs and TV networks. As the below graphic shows, 46% of video app users report more engagement with the program/network, 35% report more visits to the program/network web site, and 37% report watching more associated programs or networks.
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Cloud Delivery Comes to Apple TV For Purchased TV Programs
Apple has introduced several enhancements to Apple TV that make it easier to access purchased TV programs. With the new software updates, Apple TV users can buy programs (in addition to renting) via Apple TV directly, and those programs will then also be available for complimentary download on other iOS devices. Additionally, it's now also possible to stream previously purchased programs in iTunes from the cloud to Apple TV, obviating the need for local storage. Apple's goals here are to deliver more viewing flexibility for purchased programs, and therefore hopefully to drive more consumption.
Categories: Devices
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Apple TV Sold Almost 500K Units in Q2, So Maybe There's Still Hope For Google TV?
Last week Google TV got smacked around pretty hard, as Logitech, maker of the standalone Revue device, conceded that returns were running ahead of sales (which has now been updated to reflect returns from distributors, not consumers). The company took a $34 million writedown to cover the cost of reducing Revue's price from $249 to $99. And Logitech's CEO Gerald Quindlen, a big Google TV promoter, was shown the d
oor in the process.
It's tempting to conclude that Google TV is toast. However, a small bit of news that got little attention last week suggests that there may still be hope for Google TV: it turns out that Apple TV sold a very respectable 480K units in Q2, which was 70% higher than a year ago, according to Concord Securities analyst Ming-Chi Kuo. And with the holiday season just ahead, quarterly sales are likely to move still higher, making Apple TV a sleeper hit among connected devices.
Categories: Devices
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Friday Fun: Jason Alexander's "Netflix Relief Fund" and Microsoft Office 365's "Gmail Man" Videos
A little Friday fun - if you haven't yet seen former "Seinfeld" star Jason Alexander's hilarious "Netflix Relief Fund" video on Funny or Die or Microsoft Office 365's "Gmail Man" videos, it's time to take a break and do so. I promise both will lighten your day and prompt you to share further. Then get back to work. Both videos are after the jump. Enjoy!
Categories: Indie Video
Topics: Funny or Die, Microsoft, Netflix
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Friday Fun: Jason Alexander Lampoons Netflix Price Increase on Funny Or Die
A little Friday fun - if you haven't yet seen former "Seinfeld" star Jason Alexander's hilarious video lampooning Netflix's recent price increase on Funny or Die, it's well worth it. Alexander's mock heartfelt pitch for the "Netflix Relief Fund" is sure to resonate for everyone who's been up in arms about Netflix's recent price change. Video after the jump. Enjoy!
Categories: Aggregators
Topics: Funny or Die, Netflix
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