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Globally, YouTube's Market Share is 20 Times Its Nearest Competitor's
I've often said that YouTube is the 800-pound gorilla of online video, but I was always basing that on its share of the U.S. market. Now, with comScore's first-ever release of global data from its Video Metrix service, it's clear that YouTube is in fact planet earth's 800-pound gorilla of online video.
As seen in the chart below, in October YouTube delivered almost 44% of the 201 billion videos viewed globally, nearly 20 times as much as China's Youku, which was in second place with 2.3%, and nearly 7 times as much as the #2-5 players. Since the global market is so fragmented, based on some assumptions I've made, it's quite possible that YouTube has more market share globally than the top 100 video sites, combined. Wow.
Categories: Aggregators
Topics: comScore, Google, YouTube
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VideoNuze Report Podcast #114 - Sports Rights Fees and OTT
I'm pleased to be joined once again by Colin Dixon, senior partner at The Diffusion Group, for the 114th edition of the VideoNuze Report podcast, for Dec. 16, 2011. In today's podcast Colin and I discuss the escalation in sports rights fees, player salaries, sports networks' affiliate fees and pay-TV rates.
Earlier this week I wrote about the massive, $254 million contract baseball slugger Albert Pujols signed with the Angels and how a new 20-year, $3 billion deal with Fox Sports enabled the team to afford the deal. But that's already old news, because since then the NFL signed $28 billion worth of deals with CBS, Fox and NBC (on top of the $15.2 billion renewal with ESPN agreed to in September), and ESPN forked over another $500 million for broader rights with NCAA.
Why does all this matter? Because as I've said repeatedly throughout the year, these deals are largely funded by non sports fans, through their ever-higher monthly pay-TV bills. As Colin and I agree, it's an unsustainable trend that's largely being enabled by consumers' ignorance and inertia about what they're paying for. Coincidentally, just today the NY Times has an article on this topic, the first one I've seen from a mainstream newspaper. The byproduct of escalating pay-TV rates is that they're opening the door for OTT alternatives to thrive. Listen in to learn more!
Click here to listen to the podcast (16 minutes, 11 seconds)
Click here for previous podcasts
The VideoNuze Report is available in iTunes...subscribe today!Categories: Cable Networks, Podcasts, Sports
Topics: CBS, ESPN, FOX, NBC, NCAA, NFL
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3 Video Predictions for 2012: AdoTube's Steven Jones
Continuing our year-end series of industry executives sharing their top 3 video predictions for 2012, today's entry is from Steven Jones, Chief of Strategy and Operations for AdoTube, an in-stream advertising technology company. Exponential Interactive acquired AdoTube in September, 2011.
Categories: Advertising, Predictions
Topics: AdoTube, Predictions
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Visual Effects Drive Online Video Ad Engagement: Study
Since online video burst on the scene, there has been a demarcation between "premium" content and everything else. A common definition is that "premium" content comes from well-known brands (e.g. studios, TV networks, etc.) while everything else doesn't. But a more subtle distinction often can be found in premium content's higher production values - improved lighting and sound quality and the use of visual special effects (VFX). VFX can range from the small (animating objects) to the big (whole scenes treated with specialized looks). VFX gives content something extra, ranging from a real "wow" factor to a more subtle polish that makes it innately more appealing.
Just as premium content providers have long understood the value of VFX, so too have advertisers, particularly for expensive, high-profile TV ads. Now, with the migration of audiences to online video, and the interest of brands in increasing their spending in this medium, VFX can similarly improve the effectiveness and ROI of online video ads. That's the conclusion of a new research study from GenArts, a leading VFX provider. While my usual caveats about sponsored research apply, the study demonstrates multiple ways that VFX-enhanced ads increase key ad metrics.
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3 Video Predictions for 2012: YuMe's Jayant Kadambi
Continuing the year-end series of industry executives sharing their top 3 video predictions for 2012, today's entry is from Jayant Kadambi, CEO and co-founder of YuMe, a provider of video advertising software and services.
Categories: Advertising, Predictions
Topics: Predictions, YuMe
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Video Predictions for 2012: A Year-End Series
Late December is when I typically look into my crystal ball and make my top online video predictions for the upcoming year. But this time, I'm turning the tables and trying something new. Instead of sharing my point of view, I've reached out to a number of media and technology executives to ask for their top 3 video predictions for 2012. I was very open-ended in my outreach: predictions can be big picture or small picture, business model or tech focused, serious or humorous, etc. They can be submitted as text or as videos.
I asked that they not be blatantly self-serving (e.g. We'll become the #1 provider of blah, blah in 2012") though it's to be expected that each person's predictions will at least partially align with their company's goals. The series is meant to be very open-ended and inclusive, so if you have strong beliefs about what's ahead in 2012, send them on over and I'll try to publish them too. My attitude is that with all that's happening in online and mobile video, getting as many perspectives on what's coming is beneficial to all of us. At the end I'll aggregate all of them into one post, and yes, despite what I said, I will weigh in on what I see as the top 3. We can discuss them all on VideoNuze or at Twitter #3predictions.
The series kicks off with predictions from Jim Louderback, CEO of Revision3, an independent special interest video network (see below).Categories: Predictions
Topics: Predictions, Revision3
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3 Video Predictions for 2012: Jim Louderback, CEO, Revision3
Jim Louderback, CEO of Revision3, an independent special interest video network, kicks of VideoNuze's year-end feature of posting the top 3 video predictions for 2012 from executives around the industry.
Categories: Predictions
Topics: Amazon, Apple, Google, Kinect, Microsoft, Revision3, Siri, YouTube
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Verizon Won't Easily Snag Netflix
Verizon is getting its full turn in the rumor mill. Last week, word had it that Verizon is looking to launch an OTT subscription service. Next, Verizon was teaming up with Redbox. And the latest rumor yesterday is that Verizon is
planning a bid to acquire Netflix, which sent Netflix's beleaguered stock up by 6%, and more today. As always, you can never be sure what to believe. But let's assume for a moment that Verizon is sniffing around Netflix. While the combination makes a certain amount of sense, Verizon's big challenge will be that if Netflix is truly in play, unlike others, I would expect pretty healthy bidding competition.
Categories: Aggregators, Deals & Financings
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