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FourScreen-Tubefilter Mix-Up on Jan. 24th
My friends at FourScreen Media and Tubefilter are hosting another great mix-up next Tuesday night, Jan. 24th from 6:30-8:30pm at Copia, in midtown Manhattan. The special guest this time is Jeff Eisenberg, Sr. Account Executive with DECA, a leading women's digital media company that creates and syndicates premium video. Jeff will discuss how DECA's productions are helping brands reach the "Mom" demographic with compelling video.
Registration is complimentary and these events always offer terrific industry networking.Categories: Events
Topics: DECA, Four Screen Media, Tubefilter
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Recapping 2012 CES Video-Related News
Last week's Consumer Electronics Show (CES) brought the expected barrage of product announcements. During the course of the show I kept a running list of press releases relevant to online video. Today I'm sharing my list, with links to each press release, ordered roughly by date. At the bottom I've also included additional releases which weren't made at the show, but seemed relevant as well. I'm guessing I've missed at least a few items, if so feel free to send over and I'll add to the list. Enjoy.
Categories: Devices
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Online-Only Originals Are Entering a Virtuous Cycle
Just last week, in "Hollywood's A-Listers Embrace Online Video, Upending the Status Quo," I noted all the various factors that are contributing to top industry talent now pursuing online-only projects. But as I've had a chance to digest last week's CES announcements, plus Hulu's news yesterday that it too is planning an aggressive originals strategy in 2012, I think it's quite likely that online-only originals are entering a "virtuous cycle." Key elements for online-only originals' success are falling into place and are poised to build on each other, combining to dramatically accelerate the growth and acceptance of this emerging class of programming.
Categories: Aggregators, Cable Networks, Indie Video
Topics: AOL, Hulu, Netflix, Yahoo, YouTube
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YouTube's Content Head Kyncl at CES: The Niches Rule
Yesterday, Robert Kyncl, YouTube's VP of Global Content Partnerships, delivered a keynote address at CES with one overriding message: the future of video is all about the niches. Whether highlighting the success of Michelle Phan, a YouTube star that outdraws the Style Network on cable, the virtues of a forthcoming dedicated "Yoga Channel" for 17 million enthusiasts, or noting that the top 5 YouTube partners today all have audiences big enough to rank them among the top 20 TV networks, Kyncl made clear that YouTube is staking its future on the video industry fracturing into highly-specialized viewing segments.
Categories: Advertising, Aggregators, Indie Video
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VideoNuze Report Podcast #116 - Smart TVs Are All the Rage
I'm pleased to be joined once again by Colin Dixon, senior partner at The Diffusion Group, for the 116th edition of the VideoNuze Report podcast, for Jan. 13, 2012. Colin joins us from CES in Las Vegas (note, it's a little noisy). As anyone who's been following the news out of CES this week, connected or "Smart TVs" are all the rage.
In today's podcast Colin reports on what impressed him and what didn't. We dig into topics like universal search through voice and motion control, the role of second screens like the iPad to navigate Smart TVs, how pay-TV services are being integrated and how advertising is going to play a role plus much more. One thing is for sure, Smart TV's are going to be a big business in 2012. Colin says that TDG's research on purchase intent shows huge consumer interest in Smart TVs. Listen in to learn more!
Click here to listen to the podcast (18 minutes, 33 seconds)
Click here for previous podcasts
The VideoNuze Report is available in iTunes...subscribe today!Topics: LG, Panasonic, Podcast, Samsung, Technicolor
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Even Microsoft Can't Afford to Break Into the Pay-TV Business
Here's just how expensive it has become to break into the pay-TV business: even mighty Microsoft can't afford it. Reuters reported late yesterday that Microsoft has put on hold its plan to create a pay-TV meets Netflix type
subscription service, after getting sticker shock over the cost of content distribution deals. When you have $52 billion of cash and equivalents on your balance sheet and still can't figure out how to make the numbers work, that's a pretty significant statement about how expensive licensing linear content has become.Categories: Cable Networks, Cable TV Operators, Satellite, Telcos
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TiVo Research: OTT and DVR Viewing Surges, Live Viewing Plummets
More research validating how on-demand viewership is ascendant and live
viewing is declining. TiVo released new data showing that 62% of viewing on connected TiVo devices is either of recorded programs or from over-the-top sources, while 38% of viewing is live. For TiVo users that watched Netflix, YouTube, Hulu Plus and other OTT options, live viewership declined to 27%.
The research is based on second-by-second analysis of users of 2 million TiVo devices. No trend data was released, so it's not clear how these numbers compare to prior periods.
Categories: Advertising
Topics: TiVo
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Hollywood's A-Listers Embrace Online Video, Upending the Status Quo
Tom Hanks. Louis C.K. Lisa Kudrow. Kevin Spacey. David Fincher. Bill Maher. Jennifer Lopez. Judy Greer. Steven Van Zandt. Anthony Zuiker. Morgan Spurlock. Ed Begley, Jr. Heidi Klum. What do these Hollywood A-Listers (or near A-Listers) and other stars all have in common? They're all involved in original online video projects which are helping upend the Hollywood ecosystem, legitimize the online medium and further fragment audiences. Each no doubt has his/her own reasons for getting involved, and taken together they're creating momentum that is going to draw in even more talent.
Of course, the big news this week was Tom Hanks partnering with Yahoo for the animated series "Electric City." Hanks, one of Hollywood's most bankable stars, said he was drawn by the opportunity to make "ambiguous attractive" which feels like another way of saying he's searching for greater creative freedom. While creativity may be motivating Hanks, in Louis C.K.'s case, it seems more about tweaking the System and proving that when presented with a compelling offer (in this case a $5 DRM-free download of his "Live at the Beacon Theater" special), people will behave properly (i.e. pay rather than steal).
Categories: Aggregators, Devices, Indie Video
Topics: AOL, Netflix, Tom Hanks, Yahoo, YouTube
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