ANA
VideoNuze Analysis (2 items)
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Multi-Screen Ad Budgets to Increase from 20% Today to Nearly 50% in Three Years: Nielsen/ANA
Posted on 11-19-2013
According to a recently released study by the Association of National Advertisers (ANA) and Nielsen, multi-screen advertising will grow from 20% of advertisers' budgets today to nearly 50% in...
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Video "Measurement Crisis" is Causing Angst in Advertising Ecosystem
Posted on 02-20-2012
The tone of last week's Cross-Platform Video Measurement Summit in NYC, was set upfront, as first speaker Patti Wakeling, Unilever's Global Media Insights Director, plainly stated that a "measurement...
News from Around the Web (9 items)
- Bots Will Cost Digital Advertisers $7.2 Billion in 2016, Says ANA Study Adweek - 01-19-2016
- Connected TV Viewing Rises Sharply, Marketer Engagement Does Not Mediapost - 08-31-2015
- Nearly 25% of Video Ad Views Are Fraudulent, and 6 Other Alarming Stats Adweek - 12-09-2014
- Fewer Than a Quarter of Marketers Have Used Programmatic Buying Adweek - 09-03-2014
- Video Content at `the Beginning of the Future` NY Times - 02-17-2012
- CBS Research Chief`s Theory: TV Still a Big Bang B&C - 02-22-2010
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