VideoNuze Posts

The SHIFT // 2015 Programmatic Video & TV Ad Summit is tomorrow, Tuesday, December 1st in NYC. If you've been on the fence about whether to attend, this is your last chance to decide. Here's are some incentives:

Over 50 industry leaders will be speaking on 14 sessions. Executive speakers represent companies including A+E Networks, ABC, AMC Networks,  American Express, Assembly, Bloomberg Media, Business Insider, Fox Networks, Havas Media, Trilia/Hill Holliday, Horizon Media, Magna Global, MediaVest, Meredith, NBCU, RAPP, Razorfish, Roku, The Weather Company, Tribune Media, Truffle Pig, Viacom, VivaKi, Xaxis plus many others.

Our 2 fantastic keynote guests are Donna Speciale, President of Turner Broadcasting Ad Sales, who will be interviewed by Matt Prohaska, CEO and Principal of Prohaska Consulting and Lou Paskalis, SVP, Bank of America, who will be interviewed by Michael Kassan, Chairman and CEO, MediaLink.

Over 450 industry colleagues are registered, guaranteeing a premier day of networking and learning.

A special bonus will be Lior Manor, an internationally-recognized mentalist, who will be doing a 20-minute show during cocktails, courtesy of Jinni. He’ll also join me on stage briefly in the afternoon to provide a couple of teasers. It will be a lot of fun!

Many thanks to our 18 generous sponsors, Title Partner Adobe; Premier Partners Altitude Digital, FreeWheel, Jinni, TubeMogul and Videology; Headline Partners Beachfront Media, comScore, JW Player, Levels Beyond, Ooyala, Operative, Placemedia, SpotX and Teads.tv; and Branding Partners Alphonso, Cedato and Roku.

Please join us for this must-attend day of learning and networking!

Learn more and register now!

I'm pleased to present the 300th edition (wow!) of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

First up this week we discuss Disney’s newly launched “DisneyLife” SVOD service in the U.K. In his post on the launch, Colin noted that Disney CEO Bob Iger said DisneyLife lets the company “reach consumers directly and not through middlemen.” That’s a huge departure from the traditional pay-TV model, and more aligned with Apple CEO Tim Cook’s vision of “TV as an app.” Colin sees broad implications of DisneyLife, though I think expanding it to other geographies, given rights issues, will be difficult in the short-term.

We then dig into some good news for JetBlue fliers - unlimited Amazon Prime video streaming will now be available on 150 JetBlue airplanes per an announcement from the companies this week. If it works well, this would be a winning deal for everyone involved - Amazon, JetBlue and passengers. We explain why and what could follow.

Listen now to learn more and happy Thanksgiving to everyone!

Click here to listen to the podcast (22 minutes, 4 seconds)

Click here for previous podcasts

Click here to add the podcast feed to your RSS reader.

The VideoNuze podcast is also available in iTunes...subscribe today!

A quick reminder that the SHIFT // 2015 Programmatic Video & TV Ad Summit is one week from today, on Tuesday, December 1st in NYC. With 400+ industry executives already registered to attend, SHIFT // 2015 promises to be an excellent day of networking and learning from colleagues. Registrants come from throughout the ecosystem - ad agencies, brands, content providers, technologists, venture capitalists, journalists and others.

Over 50 industry leaders will be speaking on 14 sessions. Having participated on many of the session prep calls, it’s clear there will be lots of differing perspectives on how programmatic video & TV will unfold, which will contribute to fascinating discussions.

Executive speakers represent companies including A+E Networks, ABC, AMC Networks,  American Express, Assembly, Bloomberg Digital, Business Insider, Fox Networks, Havas Media, Hill Holliday, Horizon Media, Magna Global, MediaVest, Meredith, NBCU, RAPP, Razorfish, Roku, The Weather Company, Tribune Media, Truffle Pig, Viacom, VivaKi, Xaxis plus many others.

Donna Speciale, President of Turner Broadcasting Ad Sales, will be our morning keynote guest, interviewed by Matt Prohaska, CEO and Principal of Prohaska Consulting. Lou Paskalis, SVP, Bank of America, will be our afternoon keynote guest, interviewed by Michael Kassan, Chairman and CEO, MediaLink.

A special bonus will be Lior Manor, an internationally-recognized mentalist, who will be doing a 20-minute show during cocktails, courtesy of Jinni. He’ll also join me on stage briefly in the afternoon to provide a couple of teasers. It will be a lot of fun!

Many thanks to our 18 generous sponsors, Title Partner Adobe; Premier Partners Altitude Digital, FreeWheel, Jinni, TubeMogul and Videology; Headline Partners Beachfront Media, comScore, JW Player, Levels Beyond, Ooyala, Operative, Placemedia, SpotX and Teads.tv; and Branding Partners Alphonso, Cedato and Roku.

Please join us for this must-attend day of learning and networking!

Learn more and register now!

Ooyala has unbundled its Ooyala IQ analytics product so that video providers can use it on a standalone basis with other video players. Traditionally, Ooyala IQ was only available with the company’ own video platform. Ooyala IQ can now be used via SDKs with JW Player, Brightcove, Kaltura, thePlatform, Flowplayer and YouTube. Tests have been conducted to date, though no implementations have yet gone live.

continue reading

I'm pleased to present the 299th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

This week there was a lot of industry data released that Colin and I covered. To streamline things, on this week’s podcast we highlight and discuss our 5-6 top takeaways. These include rising TV Everywhere usage, the shift in viewing from tablets to smartphones, how SVOD appears to be complementing pay-TV, why younger viewers are more tolerant of lower video quality, and how technology is defeating bots in online video advertising.

Here are links to some of our coverage of this data:

FreeWheel’s Q3 Video Monetization Report Shows Continued Industry Growth

Conviva Survey Shows High Abandonment Rates for Lower Quality Video Experiences

Survey: OTT Usage is Up, But Pay-TV is Still Hugely Popular, Even Among Millennials

Videology - White Ops Study Details Cost of Bots on Video Advertising

12-fold Increase in Mobile Video Volume by 2021, Led by Smartphone

Listen now to learn more!

Click here to listen to the podcast (23 minutes, 7  seconds)

Click here for previous podcasts

Click here to add the podcast feed to your RSS reader.

The VideoNuze podcast is also available in iTunes...subscribe today!

The program is now locked down for the SHIFT // 2015 Programmatic Video & TV Ad Summit on Tuesday, December 1st in NYC, with over 50 industry leaders speaking on 14 sessions. A ton of work has gone into developing the program, and I’m confident it will be the highest impact conference of the year focused on programmatic video & TV.

Speakers represent the full ecosystem, including A+E Networks, ABC, AMC Networks,  American Express, Assembly, Bloomberg Digital, Business Insider, Fox Networks, Havas Media, Hill Holliday, Horizon Media, Magna Global, MediaVest, Meredith, NBCU, RAPP, Razorfish, Roku, The Weather Company, Tribune Media, Truffle Pig, Viacom, VivaKi, Xaxis plus many others.

Donna Speciale, President of Turner Broadcasting Ad Sales, will be our morning keynote guest, interviewed by Matt Prohaska, CEO and Principal of Prohaska Consulting. Lou Paskalis, SVP, Bank of America, will be our afternoon keynote guest, interviewed by Michael Kassan, Chairman and CEO, MediaLink.

I’m also pleased to share that Lior Manor, an internationally-recognized mentalist, will be doing a 20-minute show during cocktails, courtesy of Jinni. He’ll also be on stage briefly in the afternoon which will spice things up. He’s an incredible entertainer and will add a fun element to SHIFT.

Many thanks to our 18 generous sponsors, Title Partner Adobe; Premier Partners Altitude Digital, FreeWheel, Jinni, TubeMogul and Videology; Headline Partners Beachfront Media, comScore, JW Player, Levels Beyond, Ooyala, Operative, Placemedia, SpotX and Teads.tv; and Branding Partners Alphonso, Cedato and Roku.

Please join us for this must-attend day of learning and networking!

Learn more and register now!

FreeWheel has released its Q3 ’15 Video Monetization Report (VMR), which reveals the continuation of a number of important industry trends. Both ad views and video views grew 28% vs. Q3 ’14, consistent with growth rates seen over the past few quarters.

Live video was once again the fastest-growing genre, with a 113% year-over-year growth, compared to 30% for long-form and 9% for short-form. Sports was again the biggest driver of live with 63% of sports video viewed live, compared with 17% of news video viewed live (other genres were in low single digits). News had the biggest proportion of short-form (76%), while Entertainment (60%) ad Kids (59%) had the biggest proportion of long-form.

continue reading on VideoNuze iQ

Online video is not yet a gold-plated experience; we’ve all had the experience of clicking to watch a video only to have the picture quality stink or multiple interruptions/buffering occur. To help understand the consequences of lower quality video, Conviva has released results of a 500-user survey which shows how viewers react to these problems.

When a viewer encounters poor picture quality, 17% give up immediately, with 59% waiting a short while, and 24% waiting as long as it takes. For excessive stream interruptions/buffering, 25% give up immediately, with 59% waiting a short while, and 17% waiting as long as it takes. Almost half of respondents (48%) said they remember poor experiences, and of these, 92% said they gravitate back to video services where they had positive experiences.

continue reading on VideoNuze iQ