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Outstream Review: Five Things To Know About In-Content Video Advertising
Wednesday, April 27, 2016, 10:08 AM ETPosted by:Outstream video ad units - video ads that appear within content as readers scroll through - have taken the market by storm since their release in 2013. An increasing number of vendors provide this technology for publishers, to insert video ads into non-video carrying pages.
It’s no secret that video represents one of the highest yielding advertising opportunities for publishers, but also one of the most resource intensive to create. Publishers have invested significantly to develop the content required to provide video at scale. The Wall Street Journal, for example, employed a 40-person video team tasked with creating 40 videos per day, while CNN is pushing video views over page views as a measure of success.Categories: Advertising
Topics: SpotX
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FilmStruck, A New Turner SVOD Service, Lures Criterion Movies From Hulu
Turner announced this morning that it will launch a new ad-free SVOD service this Fall dubbed FilmStruck, which will be managed by Turner Classic Movies and exclusively draw on movies from Criterion Collection. According to the release, FilmStruck is targeted to “diehard movie enthusiasts who crave a deep, intimate experience independent, foreign and art house films.”
A Turner spokesperson confirmed that Criterion’s 1,000 movie catalog will move over from Hulu in November, where it has been under an exclusive deal announced in February, 2011 and extended in April, 2014.Categories: Cable Networks, FIlms, Startups, SVOD
Topics: Criterion, FilmStruck, Turner
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Connected TVs in 65% of U.S. TV Homes Shows Living Room Has Been Permanently Transformed
The latest evidence of the complete transformation of the living room landed in my inbox last Friday morning as I was preparing to head out of town: according to Leichtman Research Group’s latest study, a whopping 65% of U.S. TV households now have at least one TV connected to the Internet.
And among that 65% of U.S. TV homes, 26% have one device, 22% have two, 29% have 3-4 and 23% have 5 or more. That means approximately 15% of U.S. TV homes are in a similar category as me (I have a Tivo, Apple TV, Roku, Fire TV and Chromecast) and I thought I was an extreme case because I’m in the business. LRG said the mean for those with a connected TV is 3.3 devices.Categories: Devices
Topics: Leichtman Research Group
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VideoNuze Podcast #319: Amazon Eyes SVOD Distribution Dominance; NABShow Takeaways
I'm pleased to present the 319th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
Colin and I are back from NABShow where I produced the 2-day Online Video Conference, which included 52 speakers over 15 sessions. One of the highlights for me was doing a keynote interview with Michael Paull, VP of Digital Video at Amazon who oversees the company’s new Streaming Partners Program (SPP).
As I wrote yesterday, SPP will likely have a majority of U.S. SVOD services included this year, putting Amazon in the undisputed role as THE third-party distributor of SVOD in the U.S. Colin and I dig into why that is potentially so critical and the implications it could have for Netflix and the pay-TV industry. (Colin provides a personal example of how Amazon hooked him on a subscription to Tribeca Shortlist which he never would have found on his own).
We then transition to specific takeaways from NABShow. Colin notes that many vendors were demonstrating how online video can be delivered with guaranteed quality and user experiences, making online video every bit as good as TV itself. For pay-TV operators specifically, the imperative to move video services online has never been higher.
Listen now to learn more!
Click here to listen to the podcast (23 minutes, 41 seconds)
Click here for previous podcasts
Click here to add the podcast feed to your RSS reader.
The VideoNuze podcast is also available in iTunes...subscribe today! (note the link has been updated)Categories: Broadcasters, Podcasts, SVOD
Topics: Amazon, NABShow, Netflix, Podcast
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Amazon is Likely to Have a Majority of All U.S. SVOD Services in Its Partners Program This Year
Amazon is likely to have a majority of all SVOD services available in the U.S. included in its recently launched Streaming Partners Program (SPP) this year, setting the stage for the company to become the main third-party distributor for dozens of SVOD services. As this happens, there will be significant implications for the structure of the SVOD industry, not least of which will be changing the competitive dynamic between Amazon and Netflix, just as the latter’s domestic subscriber growth appears to be flattening. Another important implication would be Amazon’s impact on the U.S. pay-TV industry and role with cord-cutters.
Michael Paull, Amazon’s VP of Digital Video, who runs the SPP, told me during our keynote interview on Tuesday at the NABShow Online Video Conference that he expects “dozens” of SVOD services in the U.S. will become part of the SPP in the coming months. When added to the 30+ SVOD services already available in SPP, the result would be that the majority of U.S. SVOD services would be part of SPP. (Note, according to Parks Associates’ recent research there are 98 U.S. SVOD services aside from Netflix, Hulu and Amazon currently available).Categories: SVOD
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FreeWheel Council’s White Paper Advocates for Premium Video’s Ad Effectiveness
The FreeWheel Council for Premium Video, an advocacy group of 30 programmers, operators and digital publishers, has released its first white paper, spelling out the case for premium video’s quality difference, explaining two specific impediments to its future growth and making recommendations for unlocking premium video’s full value.
From a quality perspective, the paper notes that in addition to premium video delivering valuable audiences at scale in a transparent context, it also delivers higher viewability vs. all video, according to a study FreeWheel conducted with Moat. That study found that the two-second video in view rate for premium video from a FreeWheel set of publishers was 76.8% (vs. 62.7% for all Moat video) and the five-second in view rate was 72% for FreeWheel’s set (vs. 57% for all video).Categories: Advertising
Topics: FreeWheel
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YouTube Launches 360-Degree Live-Streaming and Spatial Audio, Will Double Down on Red
More news in the white-hot live-streaming space, as YouTube announced yesterday support for 360-degree live-streaming as well as spatial audio (which will initially be for on-demand streams only). In a blog post, YouTube’s Chief Product Officer Neal Mohan said that YouTube will use 360 streaming itself for coverage of select performances at Coachella this weekend.
I interviewed Neal on-stage at the NABShow Online Video Conference, as part of his kickoff keynote yesterday and he noted that 360-degree streaming will work for viewers on multiple platforms without any new hardware (distinguishing it from 4K and VR, for example). YouTube is also easing the path for content creators by offering the 360 capability at its YouTube Space studios and by working with camera makers via its Live API.Categories: Live Streaming, Music
Topics: YouTube
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IBM Cloud Video to Power Comic-Con HQ and CBC
IBM Cloud Video has announced Comic-Con HQ and the Canadian Broadcasting Corp. as new customers. A partnership of Comic-Con International and Lionsgate, Comic-Con HQ will launch on May 7th with both SVOD and ad-supported options. IBM will provide subscriber and content management, billing, and live streaming across devices. For CBC, IBM will power the ad-supported service that includes 600 different series, online and on mobile devices.
Categories: Technology