VideoNuze Posts

It goes without saying that the quality of any consumer experience will directly affect the satisfaction derived from it. Video is no different; as has been shown in numerous studies over the years, whenever the streaming quality is diminished, so too is the viewer’s satisfaction.

But new research from Akamai, conducted by Sensum, which used advanced biometric measurement methods, has revealed the extent to which lower quality streaming impacts viewers’ experiences and perhaps more importantly, what the business consequences of this are. Admittedly, the research is a bit geeky, but it’s also quite eye-opening and valuable for anyone building video products and services.

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Although more video is being produced than ever, for advertisers, premium video remains the most sought-after. At last week’s 7th annual VideoNuze Online Video Ad Summit, our opening panel “Exploring Premium Video’s Winning Formula,” dug into why premium video is so valuable and how it can maintain its desirability.

The session included Maureen Bosetti (Chief Partnerships Officer, Initiative), Pooja Midha (SVP, Digital Ad Sales & Operations, Disney ABC Television Group) and Scott Rosenberg (SVP/GM, Advertising, Roku), with James Rooke (GM, Publisher Platform, FreeWheel) moderating.

(Note, I’ll be posting all of the VideoNuze Ad Summit videos over the next couple of weeks)

Watch the video (37 minutes, 44 seconds).

Watch the video now!

There was plenty of industry buzz last Friday after Apple announced that it had hired Sony Pictures Television’s presidents Zach Van Amburg and Jamie Erlicht to oversee video programming. After all, Apple has long been spinning its wheels in video, and so the hiring of two high profile producers with a string of TV successes (e.g. “Breaking Bad,” “The Crown,” “The Blacklist,” etc.) would appear to signal that the company has finally, belatedly, realized how strategic video is to its future.

To be sure, it’s almost inconceivable that Van Amburg and Erlicht would take their talents (as LeBron would put it) to Apple without a guarantee from their new boss, and Apple media head, Eddy Cue, that the company was serious, at last, about making high quality TV shows. The problem for Van Amburg, Erlicht and most importantly Apple, is that to actually succeed, the company needs to do far more than just make great shows (which in itself is of course, far from a slam dunk).

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I’m pleased to present the 375th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

This week we’re excited to have Mike Lawlor, FreeWheel’s SVP of Client Services, join us to dig into the company’s Q1 ’17 Video Monetization Report, which it released on Wednesday at the VideoNuze Ad Summit.

First up, we talk about the meteoric growth in OTT devices, which when coupled with set-top box video, means nearly half of all ad views in premium video now occur on TVs. FreeWheel calls this the “new living room” and Mike describes the drivers of this growth and what it means for programmers and advertisers.

Overall, it was the 25th straight quarter of double digit percentage growth for online video, and we discuss whether this amazing streak will continue. We cover a lot of other ground, including what types of programming viewers are watching, what role programmatic is playing for premium video, the importance of improving the viewers’ ad experiences and much more.

FreeWheel’s VMR continues to be an incredibly valuable piece of research, helping industry analysts and executives better understand how disruption is playing out. The VMR is available as a complimentary download.

Listen in to learn more!
 
Click here to listen to the podcast (25 minutes, 37 seconds)

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Connected TVs now account for more ad views in premium video content in the U.S. than any other type of device, according to FreeWheel’s Video Monetization Report for Q1 ’17, which was released at VideoNuze’s 7th annual Online Video Ad Summit in NYC Wednesday morning. Connected TVs, or “OTT devices” as FreeWheel calls them, claimed 32% of ad views in Q1, up 16x from their 2% share just 4 years ago.

In addition, set-top box VOD accounted for another 16% of ad views. Combined with connected TVs’ 32% share, nearly half, or 48% of premium ad views in the U.S. are now occurring in what FreeWheel calls the “new living room.”

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The 7th annual VideoNuze Online Video Ad Summit is tomorrow, Wednesday, June 14th in NYC. So if you've been wavering about whether to attend, now’s your last chance!

Over 500 industry executives are registered to attend, providing great opportunities to network and meet colleagues. The program includes 43 speakers on 13 different sessions throughout the day. We’ll start off with FreeWheel’s James Rooke presenting brand new data from the company’s Q1 ’17 Video Monetization Report.

Our 2 keynote discussions are with Troy Young, Global President, Hearst Digital Media and Brian Lesser, CEO, GroupM North America. Other sessions include executives from Bloomberg Media, Bonnier, Disney ABC Television, Hill Holliday, Hulu, IAB, Initiative, Mic, NBCU, Publicis Media, Roku, Trusted Media Brands, Turner Broadcasting, The Washington Post, Pfizer, VEVO, Viacom and many others.  

Thanks to our 15 fantastic partners, Title partner FreeWheel; Premier Partners Comcast Technology Solutions, Extreme Reach, Verizon Digital Media Services, VertaMedia and Videology; Headline Partners Beachfront Media, Cedato, SintecMedia, Smart AdServer and Vemba and Branding Partners Brightcove, JW Player, Roku and SpotX. As always, I'm extremely grateful for our partners' generous support!

Join us by registering now!

I’m pleased to present the 374th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

This week we start by digging into Cisco’s Visual Networking Index forecast which both Colin and I covered this week (here and here). As usual, Cisco believes that video will dominate all Internet traffic, but now also sees live as poised to account for 13% of overall video. We explore this and other facets of the forecast.

We then turn our attention to how developers of video apps must have more of a “merchandising mindset” to dynamically customize experiences based on viewers’ preferences and business objectives Colin recently published a white paper on the topic and we discuss some of the highlights as well as the challenges of creating and updating apps across numerous platforms.

Listen in to learn more!
 
Click here to listen to the podcast (24 minutes, 32 seconds)

Click here for previous podcasts

Click here to add the podcast feed to your RSS reader.

The VideoNuze podcast is also available in iTunes...subscribe today!