I'm pleased to present the 300th edition (wow!) of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
First up this week we discuss Disney’s newly launched “DisneyLife” SVOD service in the U.K. In his post on the launch, Colin noted that Disney CEO Bob Iger said DisneyLife lets the company “reach consumers directly and not through middlemen.” That’s a huge departure from the traditional pay-TV model, and more aligned with Apple CEO Tim Cook’s vision of “TV as an app.” Colin sees broad implications of DisneyLife, though I think expanding it to other geographies, given rights issues, will be difficult in the short-term.
We then dig into some good news for JetBlue fliers - unlimited Amazon Prime video streaming will now be available on 150 JetBlue airplanes per an announcement from the companies this week. If it works well, this would be a winning deal for everyone involved - Amazon, JetBlue and passengers. We explain why and what could follow.
Listen now to learn more and happy Thanksgiving to everyone!
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Colin Dixon, senior partner at The Diffusion Group and I are back for the 148th edition of the VideoNuze-TDG podcast.
First up this week we discuss Microsoft hiring former CBS Entertainment executive Nancy Tellem to develop original content for the Xbox platform and other devices. Colin thinks it's a odd choice because of the apparent mismatch between the type of programming CBS has excelled at vs. the type of programming that will likely resonate with Xbox owners. In particular, Colin notes that 40% of Xbox owners are age 18-24, whereas Nielsen has found that CBS's average viewer's age is 55. Clearly Microsoft is betting that Ms. Tellem can extend her significant programming skills to different formats, audiences and devices.
Speaking of confusing, we then turn our attention to comments that Time Warner Cable's COO Rob Marcus made this week in reference to the company potentially working with Apple on a set-top box. On the one hand he said that TWC is "open to giving up control of the user experience" to new devices, but on the other, that this does not mean it is willing "to give up the customer relationship." Both Colin and I find the two objectives at odds with one another, particularly when introducing a UI powerhouse like Apple into the living room. As I wrote a couple of weeks ago, if cable operators partner with Apple and its set-top, it will be akin to allowing the fox into the henhouse. We know how that story ended.
Lastly, as frequent flyers, both of us were excited to read about Delta's new in-flight VOD plans, and JetBlue's forthcoming high-speed WiFI rollout. We discuss implications briefly.
Listen in to learn more!
Click here to listen to the podcast (20 minutes, 20 seconds)
Categories: Brand Marketing