Posts for 'PadSquad'

The following video was recorded at VideoNuze’s Connected TV Advertising PREVIEW: 2024 virtual on February 28, 2024.

How to Make CTV Ads More Engaging
CTV gives advertisers and publishers brand new opportunities to engage viewers far beyond conventional 15 and 30-second spots. What kinds of innovations are already working in CTV interactivity and what's on the roadmap for 2024? How will new forms of viewer engagement change how CTV ads are bought and their success measured?

Tyler DeNicola - VP of Programmatic Revenue & Partnerships, A+E Networks
Jordan Greene - Chief Media Officer and Co-founder, Alpha Precision Media
Rose McGovern - Head of Programmatic and Digital Ad Sales, DIRECTV Advertising
Lance Wolder - Head of Client Strategy and Marketing, PadSquad
Alan Wolk - Co-Founder and Lead Analyst, TVREV (moderator)

The following video was recorded at VideoNuze’s fourth annual Connected TV Advertising Summit virtual on June 8, 2023.

Why CTV’s March to Full-Funnel/Lower-Funnel and Shoppable TV is Inevitable
In 2023 the vast majority of CTV ads will be bought with upper-funnel KPIs, as TV ad buyers seek to replace GRPs lost due to traditional TV’s decline and cord-cutting. With a $70 billion TV ad market in the U.S. alone, the shift from linear TV to CTV has lots of runway ahead. But more strategically significant are myriad initiatives that are transforming CTV into a full-funnel/lower-funnel channel. In an era when the importance of first-party data is rapidly increasing, engaging viewers on their TVs will soon become table stakes. In this session, learn how CTV is going to create a multibillion-dollar bonanza in shoppable TV, as well as new frontiers in content creation and personalization.

Jenna Chen - Director, Strategy and Business Development, Partnerships, Walmart Connect
Lindsay Pullins - Director, Ad Revenue Business Strategy, Partnerships, Roku
Lance Wolder – Head of Strategy and Marketing, PadSquad
Eric John - VP, Media Center, IAB (moderator)

The following video was recorded at VideoNuze’s third annual Connected TV Advertising PREVIEW: 2023 virtual on February 28, 2023.

CTV UX Innovation – The 2023 Roadmap
CTV viewing experiences benefit from dynamic, constant innovation, which in turn bolsters the value of advertising inventory as brands look to execute more interactive campaigns that achieve ever-better returns on spending. With so much happening so fast, what are the key programming and advertising changes primed to enhance the CTV viewer experience, and how will they improve engagement and boost the performance of the market in 2023 and beyond? Join us for an insightful discussion of CTV’s innovation roadmap in 2023.

Ashley Arena – Head of Advanced Video Activation, PHD
Krista Panoff – SVP, Global Enterprise Development, Innovid
David Pudjunis – VP, Revenue Operations and Digital Partnerships, AMC Networks
Lance Wolder – Head of Strategy and Marketing, PadSquad
Mary Ann Halford – Partner, Altman Solon (moderator)

PadSquad, which specializes in creating high-impact advertising experiences, has partnered with CTV leader Innovid to gain in-house access to Innovid’s full suite of interactive CTV tools. The goal of the joint advanced CTV offering is to streamline and accelerate brands’ ability to create interactive and shoppable CTV ads.

According to PadSquad’s head of marketing Lance Wolder, it is the first time Innovid’s interactive CTV tools can be fully utilized by a third-party instead of through Innovid’s managed service. Lance said that with PadSquad’s team of over 20 designers and developers, being able to directly use Innovid’s tools will enable faster turnaround times for clients’ campaigns and also unlock new creative potential.

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