VideoNuze Posts

The all important holiday shopping season is about to kick off for retailers, and as always, consumers will be deluged with offers. This year, to distinguish its promotions and drive sales, Toys R Us is using a video ad solution dubbed "Black Friday Booster" from video ad tech provider Eyeview to deliver personalized deals to individual customers. On Friday, Oren Harnevo, Eyeview's CEO and co-founder, shared more about Black Friday Booster and how local retailers benefit.

Black Friday Booster builds on Eyeview's core capability of personalizing video ads at scale. To create the Toys R Us campaigns, Eyeview uses 3rd party data from various sources, offline purchase data from providers like Neustar and Datalogix, plus its own local geographic data to configure specific ads for viewers. The ads not only contain the promotional offers, but the specific location of closest store(s). Oren said other retailers will also be using the Black Friday Booster solution this holiday season but he wasn't able to share specific names.

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There's still time to buy tickets for VideoSchmooze: Online Video Leadership Forum, on Tues. morning, Dec. 3rd in NYC. Individual tickets are $135, but you can save with 5-packs for $575 and 10-packs for $1,000.

A highlight of this 10th VideoSchmooze will be our opening session with two of the best video analysts around - Craig Moffett from MoffettNathanson LLC and Bruce Leichtman from Leichtman Research Group. I've known Craig and Bruce for years and they are both walking encyclopedias of insights/data about the video industry and consumers' changing viewing behaviors. It's a privilege to have them together and I'm confident it will be an extremely high-impact 50 minutes drilling into what's really happening in the video ecosystem.

Our subsequent sessions will cover all of the hottest areas in online video today such as OTT, TV Everywhere, cord-cutting, mobile video, devices, online video advertising, online originals and much more.

Tons of great executives from companies throughout the ecosystem are already registered, ensuring this VideoSchmooze will be a fantastic learning and networking opportunity.

The lead sponsors for this 10th VideoSchmooze are FreeWheel, Synacor, thePlatform and Undertone, with branding sponsors Clearleap, Unicorn Media and VideoHub. I look forward to seeing you at VideoSchmooze on Dec. 3rd!

LEARN MORE AND REGISTER NOW!
 

I'm pleased to present the 204th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

We start off this week discussing the latest Hulu rumor, that it is seeking a closer alignment with pay-TV operators for Hulu Plus. Colin and I both like the possibilities here, though we recognize numerous obstacles. From a user experience standpoint, the idea of finding all of a TV show's episodes in one place - from pilot to last night's -resonates with me and would be a huge step forward from today's silo'd worlds of SVOD/OTT and VOD/TV Everywhere.

Colin points out too that Hulu's owners are already key programming suppliers to pay-TV operators, giving Hulu a better shot at partnering than, say Netflix, has. Last but hardly least, Hulu's new CEO Mike Hopkins most recently ran distribution for Fox Networks, so his expertise is perfect for figuring out how to get Hulu Plus carriage with pay-TV operators.

We then shift to discussing the launch today, of Amazon Studios' first original, "Alpha House" starring John Goodman. While we're uncertain about its critical reception, we do believe that, given originals' strategic role supporting Prime, it's the first step of an aggressive agenda. Amazon is cleverly combining data, wisdom of the crowds and traditional TV skills to select which originals to pursue.

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Here's a good news / bad news story for TV executives closely watching millennials' video consumption habits as a harbinger of what the future may look like. The good news is that, in new research by YuMe and IPG Media Lab, TV shows are still the most popular type of video millennials are watching, cited by 37% of the group.

The bad news however, is that among women 18-24, hours of TV viewing/week was down 10% year-over-year and among men 18-24 it was down 7%. Of note, user-generated content was a close second to TV shows in popularity, cited by 33% of millennials, and ahead of movies (28%), music videos (19%) and news (13%). For low-budget UGC to be vying so closely with expensive TV programming for millennials' attention says a lot about their changing tastes.

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Clearleap has raised a new round of $20 million led by Susquehanna Growth to help accelerate TV Everywhere deployments by content providers and pay-TV operators both domestically and internationally. With the new financing, Clearleap has raised $36 million to date. Clearleap plans to hire 150 employees over the next 18 months.

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Verizon Digital Media Services (VDMS) announced this morning that it has acquired upLynk, which offers content providers an innovative cloud-based adaptive streaming platform for multi-device TV Everywhere distribution. upLynk gained wide visibility earlier this year when it announced that Disney was using it to power the Watch Disney apps, ABC player and ABC Family player.

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It turns out that football not only drives audience spikes on TV, but also online video advertising and engagement across devices. That's according to Adap.tv which this morning released select data from its video ad marketplace. Adap.tv has found that football has driven an overall 81% increase in video ad opportunities, with a 127% bump in smartphone video ads, 120% on desktops and 22% on tablets. 

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A survey of 150 media buyers by multiscreen advertising provider Mixpo has found that an estimated 22% of ad impression buys in video ads believed to be are fraudulent, with estimated 32% of them not viewable.  

The company said that it’s important for advertisers and agencies to know whether their video ads are viewable and whether it was actual people who generated the view versus bots. Media buyers know that this level of fraud is happening and that it’s an important part of their business. About 89% of those surveyed said that said measuring viewability of ads is a critical requirement and 83% ranked measuring fraud as a critical requirement.

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