VideoNuze Posts

Ooyala has unbundled its Ooyala IQ analytics product so that video providers can use it on a standalone basis with other video players. Traditionally, Ooyala IQ was only available with the company’ own video platform. Ooyala IQ can now be used via SDKs with JW Player, Brightcove, Kaltura, thePlatform, Flowplayer and YouTube. Tests have been conducted to date, though no implementations have yet gone live.

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I'm pleased to present the 299th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

This week there was a lot of industry data released that Colin and I covered. To streamline things, on this week’s podcast we highlight and discuss our 5-6 top takeaways. These include rising TV Everywhere usage, the shift in viewing from tablets to smartphones, how SVOD appears to be complementing pay-TV, why younger viewers are more tolerant of lower video quality, and how technology is defeating bots in online video advertising.

Here are links to some of our coverage of this data:

FreeWheel’s Q3 Video Monetization Report Shows Continued Industry Growth

Conviva Survey Shows High Abandonment Rates for Lower Quality Video Experiences

Survey: OTT Usage is Up, But Pay-TV is Still Hugely Popular, Even Among Millennials

Videology - White Ops Study Details Cost of Bots on Video Advertising

12-fold Increase in Mobile Video Volume by 2021, Led by Smartphone

Listen now to learn more!

Click here to listen to the podcast (23 minutes, 7  seconds)

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The VideoNuze podcast is also available in iTunes...subscribe today!

The program is now locked down for the SHIFT // 2015 Programmatic Video & TV Ad Summit on Tuesday, December 1st in NYC, with over 50 industry leaders speaking on 14 sessions. A ton of work has gone into developing the program, and I’m confident it will be the highest impact conference of the year focused on programmatic video & TV.

Speakers represent the full ecosystem, including A+E Networks, ABC, AMC Networks,  American Express, Assembly, Bloomberg Digital, Business Insider, Fox Networks, Havas Media, Hill Holliday, Horizon Media, Magna Global, MediaVest, Meredith, NBCU, RAPP, Razorfish, Roku, The Weather Company, Tribune Media, Truffle Pig, Viacom, VivaKi, Xaxis plus many others.

Donna Speciale, President of Turner Broadcasting Ad Sales, will be our morning keynote guest, interviewed by Matt Prohaska, CEO and Principal of Prohaska Consulting. Lou Paskalis, SVP, Bank of America, will be our afternoon keynote guest, interviewed by Michael Kassan, Chairman and CEO, MediaLink.

I’m also pleased to share that Lior Manor, an internationally-recognized mentalist, will be doing a 20-minute show during cocktails, courtesy of Jinni. He’ll also be on stage briefly in the afternoon which will spice things up. He’s an incredible entertainer and will add a fun element to SHIFT.

Many thanks to our 18 generous sponsors, Title Partner Adobe; Premier Partners Altitude Digital, FreeWheel, Jinni, TubeMogul and Videology; Headline Partners Beachfront Media, comScore, JW Player, Levels Beyond, Ooyala, Operative, Placemedia, SpotX and Teads.tv; and Branding Partners Alphonso, Cedato and Roku.

Please join us for this must-attend day of learning and networking!

Learn more and register now!

FreeWheel has released its Q3 ’15 Video Monetization Report (VMR), which reveals the continuation of a number of important industry trends. Both ad views and video views grew 28% vs. Q3 ’14, consistent with growth rates seen over the past few quarters.

Live video was once again the fastest-growing genre, with a 113% year-over-year growth, compared to 30% for long-form and 9% for short-form. Sports was again the biggest driver of live with 63% of sports video viewed live, compared with 17% of news video viewed live (other genres were in low single digits). News had the biggest proportion of short-form (76%), while Entertainment (60%) ad Kids (59%) had the biggest proportion of long-form.

continue reading on VideoNuze iQ

Online video is not yet a gold-plated experience; we’ve all had the experience of clicking to watch a video only to have the picture quality stink or multiple interruptions/buffering occur. To help understand the consequences of lower quality video, Conviva has released results of a 500-user survey which shows how viewers react to these problems.

When a viewer encounters poor picture quality, 17% give up immediately, with 59% waiting a short while, and 24% waiting as long as it takes. For excessive stream interruptions/buffering, 25% give up immediately, with 59% waiting a short while, and 17% waiting as long as it takes. Almost half of respondents (48%) said they remember poor experiences, and of these, 92% said they gravitate back to video services where they had positive experiences.

continue reading on VideoNuze iQ

Perhaps the biggest question weighing on the pay-TV ecosystem these days is whether younger viewers who have acclimated themselves to a strictly SVOD diet will eventually become pay-TV subscribers or whether they’ll remain “cord-nevers.”

The traditional narrative is that as younger viewers settle down, buy a house, make more money and have kids they’ll end up subscribing to pay-TV just like their parents did. With the booming array of inexpensive OTT substitutes, that expectation has become feeling ever more tenuous.

But a new survey of 1,111 U.S. 18+ year-olds by Clearleap seems to suggest the narrative still has legs, with 91.3% of those over 30 years-old saying they either currently or previously subscribed to pay-TV. That’s a big jump from the 73.5% of 18-29 year-olds that said they have subscribed at some point, which means 26.5% of the age cohort are technically “cord-nevers.” 64.4% of 18-29 year-olds say they currently subscribe to pay-TV while the subscription rate for all respondents to pay-TV was 78.9%.

continue reading on VideoNuze iQ

Fraud in video advertising is a significant problem causing billions of dollars in losses throughout the industry. To help drive a common understanding and gain consensus around what should be done, last Thursday Videology and White Ops released a valuable new white paper, “Eradicating Bot Fraud: The Path to Zero Tolerance.”

The paper explains all the different causes of video ad fraud, focusing on bots, or non-human traffic, which are considered the most pervasive type of fraud. Bots distort the market because they trigger an ad view even though no human being ever actually saw the ad. Bots are active in all types of video, from long-tail to premium. Videology and White Ops found that a higher percentage of traffic at night contains bots and that users age 65+ are 69% more likely to be hosting bots through an outdated browser.

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Today is the last day to get discounted early bird tickets for the SHIFT // 2015 Programmatic Video & TV Advertising Summit on Tuesday, December 1st in NYC. Early bird registrants save $100 on regular tickets and will be entered to win a 50-inch Sharp Roku TV, generously provided by Roku. Further discounts are available on 5-packs and 10-packs. And, startups and students can register for the reduced $195 ticket (contact me for the code).

SHIFT will feature 45+ industry leaders from ABC, Altitude Digital, Assembly, Bloomberg Digital, comScore, Fox, Havas Media, Hill Holliday, Horizon Media, Magna Global, MediaVest, Meredith, Operative, Razorfish, Roku, SpotX, The Weather Company, TubeMogul, Viacom, Videology VivaKi, Xaxis and others. Donna Speciale, President of Turner Broadcasting Ad Sales, will be our keynote guest, discussing the company’s data and audience-based buying initiatives.

Please join us for this must-attend day of learning and networking!

Learn more and register now!