VideoNuze Posts

I’m pleased to present the 469th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

This past Wednesday was VideoNuze’s 9th annual Video Advertising Summit in NYC, and on today’s podcast Colin and I share a few of our initial takeaways (all the session videos will be posted over the next couple of weeks).

A highlight of the day was the keynote interview I did with Hulu’s SVP and Head of Ad Sales Peter Naylor, who started by noting the incredible evolution Hulu has experienced in 11 short years: from 100% free to 100% paid, from 100% desktop viewing to over 80% connected TV viewing. Peter said the majority of Hulu’s 83 million monthly viewers are in an ad-supported service. Focusing on being “viewer-first” has been critical: capping ad pods at 90 seconds, minimizing intrusiveness, introducing new formats have all played a role. (More on this session when I post the video)

Overall, Colin and I observed lots of enthusiasm for ad-supported OTT, with many speakers sharing that ad buyers and agencies are recognizing that especially to reach 18-34 year-olds, it’s essential to shift some spending to streaming. Mark Zagorski, CEO of Telaria, framed things well in his presentation: each of us will have a “portfolio of viewing” - paying for a handful of services, but  accessing many more which are free and ad-supported.

While brand safety, measurement and other considerations are still restraining some buyers, others, especially direct-to-consumer brands (e.g. Peloton, Caspar, etc.) are embracing streaming for its targeting and advanced attribution.

Lots more to come as I post the individual session videos.

Listen in to learn more!

 
Click here to listen to the podcast (28 minutes, 24 seconds)

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Tomorrow is the 9th annual VideoNuze Video Advertising Summit in NYC. So if you've been on the fence about whether to attend, this is your final chance! Reminder, all paid registrants will be entered to win a 55-inch 4K Roku TV.

Over 30 executives from leading companies including Hulu, CBS Interactive, WarnerMedia, eMarketer, Roku, fuboTV, Group Nine Media, Publicis, Pluto TV, Mindshare, Vevo, Ellation, Univision, Essence and many others will share their insights.

In our keynote session I’ll interview Hulu’s SVP and Head of Advertising Sales Peter Naylor about Hulu’s “viewer-first” operating approach and how this has led to Hulu becoming a market leader in video advertising.

The Video Ad Summit will be an outstanding day of learning and networking for industry professionals. Don’t miss out - learn more and register now!

Reminder that the 9th annual VideoNuze Video Advertising Summit is next Wednesday, May 29th in NYC. There’s still time to register and be entered to win a 55-inch 4K Roku TV.

Over 30 executives from leading companies including Hulu, CBS Interactive, WarnerMedia, eMarketer, Roku, fuboTV, Group Nine Media, Publicis, Pluto TV, Mindshare, Vevo, Ellation, Univision, Essence and many others will share their insights. In our keynote session I’ll interview Hulu’s SVP and Head of Advertising Sales Peter Naylor about Hulu’s “viewer-first” operating approach and how this has led to Hulu becoming a market leader in video advertising.

The Video Ad Summit will be an outstanding day of learning and networking for industry professionals. Don’t miss out - learn more and register now!

I’m pleased to present the 468th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

How many streaming video services will viewers ultimately use? This is a pressing long-term question for all video services, whether subscription, ad-supported or a hybrid - especially those that are late entrants like Disney+, Apple TV+, WarnerMedia and others.

This week Colin and I explore this question, focusing on variables such as viewers’ willingness to pay, the explosion in original programming choices and the recent growth of free ad-supported services. New data from Hub Research this week indicates many viewers already feel overloaded with choices and unwilling to pay for new services without dropping existing ones.

What all this means for the economics of SVOD and ad-supported services is a huge unknown.

(Reminder the 9th annual VideoNuze Video Advertising Summit is next Wednesday, May 29th in NYC. Register now!)

Listen in to learn more!

 
Click here to listen to the podcast (22 minutes, 8 seconds)

Click here for previous podcasts

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The VideoNuze podcast is also available in iTunes...subscribe today!

I’m pleased to present the 467th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

This week the major TV networks presented to advertisers in the annual upfronts ritual. Among the key benefits being conveyed was brand safety; unlike digital platforms, TV networks are controlled and curated so only premium content is carried. Despite networks’ declining linear audiences, in the current chaotic environment, there’s reassurance in brand safety.

With YouTube, Facebook and others playing whack-a-mole to regularly tamp down controversial videos, advertisers face a dilemma of taking risks with digital platforms to target coveted younger audiences, or stay safe with network TV. For example, a recent Reuters article cited research that of 240 brands, 46% reduced their YouTube spending year over year, instead shifting some spending to networks' online properties. Colin and I discuss the complexities.

(Note: Brand safety will be a critical topic at the 9th annual VideoNuze Video Advertising Summit coming up on May 29th in NYC. Register now!)

Listen in to learn more!

 
Click here to listen to the podcast (26 minutes, 13 seconds)

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The VideoNuze podcast is also available in iTunes...subscribe today!
 

Comcast and Disney have announced a deal under which Comcast can effectively transition out of its 33% ownership stake in Hulu beginning in January 2024. The exit can occur at either Disney’s or Comcast’s instigation and at an assessed market value of Hulu that won’t be less than $27.5 billion. That means Comcast’s 33% stake could be worth approximately $9.1 billion though that could be reduced to a minimum of $5.8 billion if Comcast doesn’t fund any of Hulu’s capital needs between now and January 2024.

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Today is the LAST day to save $100 on the 9th annual VideoNuze Video Advertising Summit on Wednesday, May 29th in NYC. Reminder, as a bonus, all early bird registrants DOUBLE their chance of winning a 55-inch 4K Roku TV.*

Over 30 executives from leading companies including Hulu, CBS Interactive, WarnerMedia, eMarketer, Roku, Cheddar, fuboTV, Group Nine Media, Publicis, Pluto TV, Mindshare, Vevo, Ellation, Univision, Essence and many others will share their insights. The program will feature a mix of keynotes, panel discussions, fireside chats, research presentations and case studies, covering the most critical topics in the industry.

One of the day’s highlights will be the keynote interview I’ll be doing with Hulu’s SVP and Head of Advertising Sales Peter Naylor. We’ll be exploring Hulu’s “viewer-first” operating approach and how this has led to Hulu becoming a market leader in video advertising.

I'm excited to have 10 industry-leading companies on board as partners, including Title Partner Deloitte Consulting; Premier Partners Extreme Reach and Telaria; Headline Partners Beachfront Media, Penthera, SpotX, TiVo and Xandr; and Branding Partners Brightcove and Roku. Come meet them!

The Video Ad Summit will be a premier day of learning and networking for industry professionals.

Don’t miss out - learn more and register now!

(*Early bird registrants get 2 entries for the 4K Roku TV drawing.)

I’m pleased to present the 466th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

Roku posted very strong Q1 ’18 results this week, with active accounts surpassing 29 million and streaming hours up 75%. On today’s podcast Colin and I did into all the relevant performance metrics to illustrate Roku’s astounding growth over just the past couple of years. Roku said it now accounts for 1 in 3 smart TV sold in the U.S. eclipsing Samsung for market leadership. With high profile streaming services from Disney, Apple, WarnerMedia and NBCU yet to debut, even more people will be rotating from linear/pay-TV to OTT, which will further benefit Roku.

Like Hulu, Roku finds itself in the industry’s sweet spot, with a large base of users actively consuming, creating a prime opportunity for advertisers to reach cord-cutters.

(Note: Roku’s VP of Global Ad Sales and Marketplace, Alison Levin, will speak at the 9th annual VideoNuze Video Advertising Summit on May 29th in NYC. Register now and save!)

Listen in to learn more!

 
Click here to listen to the podcast (21 minutes, 35 seconds)

Click here for previous podcasts

Click here to add the podcast feed to your RSS reader.

The VideoNuze podcast is also available in iTunes...subscribe today!