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Exclusive: More Netflix Subscribers Still Use DVDs Than Streaming for TV Viewing
Streaming may be the future, but for the present, more Netflix subscribers age 13-54 still use DVDs and Blu-ray discs to watch TV shows and movies on their televisions, according to a new research report that Knowledge Networks will release later this morning. As the chart below shows, among those surveyed, 29% said they use DVDs and Blu-ray to watch Netflix content at least once per month on their TVs, while 20% said they use streaming to watch on their TVs.
For Netflix users the TV is still the primary viewing screen; 44% of those saying they use Netflix at least once a month use their TVs to watch, with 30% using a computer and 11% using a mobile device. Even among those using a computer, DVD usage is holding up pretty well, with 9% of respondents who watch Netflix at least once per month saying they use DVD, and 15% using streaming. This data, along with other results in the research, raises further questions about whether Netflix acted prematurely in deciding to split off its DVD operations to focus on streaming, a point I have made previously.
Categories: Aggregators
Topics: Knowledge Networks, Netflix
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Google Rolls Out AdWords for Video, Driving Performance-Based Video Ad Model
Google is announcing AdWords for Video in beta this morning, which radically simplifies the process of creating and running video ad campaigns that reach Google/YouTube's vast audiences. The new initiative also bolsters YouTube's "True View" performance-based approach as Google tries to move the market away from the traditional impressions-based spending.
AdWords for Video creates a dedicated video campaign management capability in the standard AdWords dashboard so that advertisers can efficiently allocate their spending and monitor results. AdWords for Video will benefit from YouTube's status as the biggest video destination, and Google's as the number 1 search engine.
Categories: Advertising
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HealthiNation Lands on Roku; Now #3 in Health Vertical Due To Syndication Strategy
Health and lifestyle video creator HealthiNation is announcing its availability on Roku devices this morning. The move extends HealthiNation's content
syndication approach which helped place it third in comScore's Video Metrix ranking of health-related sites last month. HealthiNation racked up 3.1 million unique visitors, putting it ahead of WebMD and Everyday Health, and trailing only 5Min and HealthGuru. As Raj Amin, HealthiNation's CEO told me last week, the company gains the bulk of its traffic through its third-party syndication network of approximately 25 partners.
Categories: Devices, Indie Video, Syndicated Video Economy
Topics: HealthiNation, Roku
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Vizu Extends Measurement of Video Ads' Brand Lift to VAST/VPAID
Vizu, an online ad technology provider which measures brand lift, announced an upgrade of its platform yesterday which will give brands and agencies greater insight into the effectiveness of in-stream video ad campaigns, an important step to increasing their spending. With the upgrade, Vizu now
supports the VAST/VPAID spec which means Vizu can measure the effectiveness of video ads placed through ad exchanges and real-time bidding platforms as well those bought through direct publisher sales. As Vizu's CEO Dan Beltramo explained to me last week, this is a key step because a significant portion of video ads are already being placed through exchanges and RTB platforms which he expects to grow further.
Categories: Advertising, Technology
Topics: Vizu
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Amazon Kicks Off Its Kindle Tablet Week With Fox Deal
Amazon has announced a new licensing deal with Fox that will bring "24," "Arrested Development," "The X-Files," "Ally McBeal," "Buffy the Vampire
Slayer" and "The Wonder Years" to its $79/year Amazon Prime service (all of the titles except the latter are already available on Netflix streaming). The Fox deal comes just ahead of a press conference Amazon will hold this Wednesday, in which it is widely believed to unveil a new color Kindle Tablet that will play video and compete head-on with the iPad.
Categories: Aggregators, Broadcasters
Topics: Amazon, Kindle, Netflix
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DreamWorks Gives Netflix A Much-Needed Lift, But Not Until 2013
DreamWorks Animation's new output deal with Netflix gives the beleaguered streaming-only provider a much-needed lift, but unfortunately not until
DreamWorks' 2013 movies are released. Under the deal, Netflix may pay up to $30 million per movie, an increase from the $20 million that HBO is believed to have been paying DreamWorks. The press release also notes that some of DreamWorks' catalog movies such as "Kung Fu Panda," "Madagascar 2," "Chicken Run" and "Antz" will also be included over time. The DreamWorks deal comes on the heels of last week's news that Netflix licensed library programs from Discovery Communications.
Categories: Aggregators, Studios
Topics: DreamWorks Animation, HBO, Netflix
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New Blockbuster Movie Pass Features DVDs in Starring Role
Irony was on full display at the Dish Network press conference announcing the new Blockbuster Movie Pass, as the very first benefit CEO Joe Clayton pointed to was access to 100K+ DVDs by mail (with no extra charge for Blu-ray). That's right - despite Netflix's willingness to practically blow up the company in its belief that "streaming is the future," good old Blockbuster is returning to its roots, emphasizing physical media's primacy, at least for now. That Blockbuster was outgunned by Netflix's own superior DVD-by-mail service years ago just adds to the sense that "all that's old is new again."
Categories: Aggregators
Topics: Blockbuster Movie Pass, DISH Network, Netflix
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Netflix Now Conceding Price Hike Is Also Hurting Q3 New Subscriber Acquisitions
Just when you thought things couldn't get worse for Netflix, here's a tidbit of information that could have significant consequences for the company: in a
Q&A session at the Goldman Sachs Communacopia conference on Wednesday (replay here), CFO David Wells conceded that while cancellations due to the price increase announced in July accounted for most of the 1 million downward revision in end of quarter subscribers, the change has also adversely impacted new subscriber acquisitions (though he declined to quantify by how much). I believe this is the first time a Netflix executive has acknowledged a double whammy resulting from the price increase - both higher than expected churn and a slowdown in additions.
Categories: Aggregators
Topics: Netflix
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