Posts for 'Advertising'

Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.

Google reported another strong quarter of advertising revenue for YouTube in Q4 ’21, up 25% to over $8.6 billion. For the entire year YouTube ad revenue was nearly $29 billion. Add in subscription fees from YouTube and YouTube Premium and the company’s total revenue in 2021 was likely in the $35 billion range.

Colin and I discuss the details. Colin also shares new data from Conviva highlighting Roku’s viewership advantage vs. all other streaming devices.

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A new study from Giraffe Insights and Precise.TV of kids aged 2-12 in the U.S. and U.K. has found that ads on YouTube have twice the level of recall compared to any other platform. In Q4 ’21, 73% of the kids in the survey group said they recalled seeing an ad on YouTube, vs. 33% on broadcast TV and 32% on VOD. TV clips, edutainment and gaming were the three specific types of content on YouTube being watched most often.

Beyond recall, ads on YouTube are driving higher purchase levels. The study found that in Q4 ’21, 39% of kids surveyed cited YouTube as the place they saw an ad for the last thing they asked their parents to buy. That was 3x higher than the 12% who cited broadcast TV. No other platform was above 9%.

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Last week was VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual, which featured 28 senior executives speaking on 9 sessions across two afternoons.

Below are links to all of the session videos for on-demand viewing, grouped by afternoon. When you click through to the session link you'll find the session description and list of participants, along with the video itself.

Enjoy!

January 26, 2022 sessions

[VIDEO] GroupM’s Global and CTV Advertising Outlook
[VIDEO] The Big Picture: Exploring CTV’s Primary Opportunities and Challenges
[VIDEO] How Programmatic Will Power CTV Advertising in 2022
[VIDEO] Clarifying the C in CTV
[VIDEO] Buy Side Perspectives: Capitalizing on CTV’s Potential


January 27, 2022 sessions

[VIDEO] Inside eMarketer’s CTV Forecast: $34.5 Billion by 2025
[VIDEO] CTV’s Innovative Future
[VIDEO] Publishers’ Perspectives: How to Win in the Connected Living Room
[VIDEO] TV and Digital Media in 2022 and Beyond

The following session was recorded at VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual conference on January 27, 2022.

Inside eMarketer’s CTV Forecast: $34.5 Billion by 2025

Learn all the details of eMarketer’s forecast of $34.5 billion in CTV ad revenue by 2025.

- Ross Benes – Senior Analyst, eMarketer (presenter)
- Will Richmond – Editor and Publisher, VideoNuze (interviewer)

The following session was recorded at VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual conference on January 27, 2022.

CTV’s Innovative Future
Continuous innovation has been at the heart of CTV’s success, creating better user and advertiser experiences than traditional TV. Learn what’s ahead for CTV’s innovative future and what it means to your success.

- Tal Chalozin – Co-founder and CTO, Innovid
- Melissa Grady Dias – Global Chief Marketing Officer, Cadillac
- Eric John – VP, Media Center, IAB (moderator)

The following session was recorded at VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual conference on January 27, 2022.

Publishers’ Perspectives: How to Win in the Connected Living Room
Premium ad-supported video services – including on-demand, live, linear and a combination – are having a big impact as consumers augment their SVOD choices. How are publishers winning in the connected living room – gaining audiences and monetizing effectively?

- Rob Christensen - VP, Advanced TV, Vevo
- Daniel Church – Head of Advanced TV Product, Beachfront Media
- Tyler Fitch – SVP, Advanced TV and Partnerships, Tubi
- Meredith Goldman – VP, Publisher Ad Solutions, Roku
- Colin Dixon – Founder and Chief Analyst, nScreenMedia (moderator)

The following session was recorded at VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual conference on January 27, 2022.

TV and Digital Media in 2022 and Beyond
Changing consumer behaviors are continuing to drive the evolution of streaming, digital media and connected devices. What can we expect in 2022 and beyond in TV, digital media, ad-supported and subscription video; live, linear and on-demand; devices and multiplatform; measurement and identity; adtech, innovation and much more.

- Marc DeBevoise – Former Chief Digital Officer, ViacomCBS; Vice Chair & President, Argus Capital
- Will Richmond – Editor and Publisher, VideoNuze (interviewer)

The following session was recorded at VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual conference on January 26, 2022.

GroupM’s Global and CTV Advertising Outlook
Dig into GroupM’s global advertising outlook and why CTV will hit $33 billion by 2026.

- Brian Wieser – Global President, Business Intelligence, GroupM (presenter)
- Will Richmond – Editor and Publisher, VideoNuze (interviewer)

The following session was recorded at VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual conference on January 26, 2022.

Clarifying the C in CTV
Converged TV brings together connected TV and traditional linear TV. While Connected TV continues to grow quickly, brands and agencies need to take a balanced, holistic approach across all screens. This will allow buyers to maximize reach while ensuring the frequency provides a positive experience for consumers. Learn how a focus on Converged TV will impact approaches to planning, buying, and measurement.

- John Nardone – President, Mediaocean (presenter)

The following session was recorded at VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual conference on January 26, 2022.

Buy Side Perspectives: Capitalizing on CTV’s Potential
CTV is giving advertisers new opportunities to reach specific audiences in the living room.  With a range of inventory options and evolving measurement, how are agencies and advertisers capitalizing on CTV’s potential and navigating their way to success?

- Rob Cukierman – GM, Measurement and Product Partnerships, LoopMe
- Jordan Greene – Co-Founder and Chief Media Officer, Alpha Precision Media
- Marilois Snowman – CEO, Founder, Mediastruction
- Beth Weeks – VP, Group Director Media, Digitas
- Beth-Ann Eason - Senior Digital Transformation Executive, Accenture (moderator)

Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.

The past 2 afternoons were VideoNuze’s Connected TV Advertising PREVIEW: 2022 virtual. Over 25 speakers participated on 9 sessions across the 2 afternoons. On today’s podcast we discuss some of the highlights of the conference and our takeaways.

I plan to post all of the session videos on VideoNuze early next week.

Listen to the podcast (27 minutes, 52 seconds)

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Tomorrow and Thursday afternoons are VideoNuze’s Connected Advertising PREVIEW: 2022 virtual. And all attendees are eligible to win a Roku TV and Smart Soundbar. Don’t delay - sign up is complimentary!

PREVIEW will have over 25 speakers participating across 9 sessions on the 2 afternoons.  The conference is all about what’s ahead for CTV in 2022. Speakers  from the buy side and the publisher side dig into all the big opportunities and challenges including measurement, cross-platform, programmatic, innovation, formats, programming, consumer behaviors, and lots more. Each afternoon begins with detailed CTV growth forecasts, from GroupM and eMarketer, who both see CTV generating $30 billion+ annually in a few years.

If CTV success in 2022 is a top priority of yours, PREVIEW is a must-attend, deep-dive virtual event.

LEARN MORE AND SIGN UP NOW!

Reminder that complimentary sign up is available for VideoNuze’s CTV Advertising PREVIEW: 2022 virtual next week on January 26th and 27th afternoons. And all attendees are eligible to win a Roku TV and Smart Soundbar

PREVIEW will feature over 25 speakers across 9 sessions on the 2 afternoons.  The core focus of the conference is what’s ahead for CTV in 2022, and the speakers address the theme from the buy side and the publisher side digging deeply into topics like measurement, cross-platform, programmatic, innovation, formats, programming, consumer behaviors, and lots more. The afternoons begin with detailed forecasts from GroupM and eMarketer highlighting CTV as a $30 billion+ annual market within a few years.

If you’re focused on CTV success in 2022, PREVIEW will be a must-attend, deep-dive virtual event.

LEARN MORE AND SIGN UP NOW!

Mediaocean’s President John Nardone explains the complexity of “converged TV” across screens that advertisers and agencies are experiencing in the 10 minute interview with me below. John notes that consumers don’t distinguish ads they see on which screen. But there are so many different places an ad can be seen which advertisers need to consider in their process of planning, executing, measuring and optimizing campaigns.

John joined Mediaocean as part of its Flashtalking acquisition last summer.  He is focused on unifying and aligning Mediaocean’s product portfolio to address the full gamut of advertisers’ needs. To learn more, attend John’s full presentation, “Clarifying the C in CTV” at VideoNuze’s Connected TV Advertising PREVIEW: 2022 virtual in the afternoon on January 26th. Registration is complimentary and you can win a Roku TV and Streaming Soundbar.

Watch the interview!

Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.

This week Colin has been following various reports of NBA, MLB and Premier League potentially coming to streaming, courtesy of Sinclair, Apple and DAZN. Colin explains more about what this might mean for the industry, as consumers seek out new alternatives.

Then we discuss NBCUniversal’s move that it has selected iSpot.tv as its first cross-platform video certified measurement partner. NBCU’s move is the latest by the industry to find a new currency alternative to Nielsen, the long-time standard and to better compete with digital options. NBCU said more measurement partners will be announced.

Listen to the podcast (22 minutes, 28 seconds)

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VideoNuze’s Connected TV Advertising PREVIEW: 2022 (virtual) will feature over 25 speakers representing all vantage points in the CTV industry. PREVIEW is coming up on January 26th and 27th afternoons, with complimentary sign up!

The program is also posted and we’ll have 9 sessions across the 2 afternoons, with speakers sharing insights about what they see coming in CTV in the year ahead. Day 1 will start with Brian Wieser, Global President, Business Intelligence at GroupM. Day 2 will start with Ross Benes, senior analyst at eMarketer. Each will be sharing their forecast for CTV revenues for the next 4-5 years and the key drivers.

Their sessions will be followed by deep dive sessions on the big picture outlook for CTV, programmatic CTV, innovation, the buy-side perspective and publisher perspective on CTV, what’s ahead for TV and digital media and lots more.

If you’re focused on CTV success in 2022, PREVIEW will be a must-attend virtual event.

Complimentary sign up now!

See all the confirmed speakers

I’m excited to share the first six sponsors for VideoNuze’s Connected TV Advertising PREVIEW: 2022 (virtual) on the afternoons of January 26th and 27th: Beachfront Media, DeepIntent, Innovid, Mediaocean, PubMatic and Roku. Their solutions are powering a significant part of the multibillion-dollar CTV advertising industry. I am extremely grateful for their commitment to the event.

Please visit the event web site for complimentary sign up and to learn more. I'll be posting the program and specific sessions in the coming days.

PREVIEW is the first industry event that is dedicated to understanding the year ahead for CTV advertising. Over the two afternoons, we'll be doing a deep dive into all of the big opportunities in CTV advertising in 2022 and also examine the key challenges. The program will feature a compelling mix of forecasts/presentations, fireside chat interviews and panel discussions.

I'm confident that PREVIEW will be a high-impact learning opportunity, helping everyone succeed in CTV in 2022 and beyond!

If you would like to learn more about the event or sponsorship opportunities, please contact me.

LEARN MORE AND SIGN UP NOW!

Late last week Tubi and measurement partner TVSquared released new data demonstrating streaming’s incremental reach to linear TV. Of course, in the era of cord-cutting, CTVs proliferating and FASTs surging, it is not surprising that advertisers must increasingly turn to streaming services to reach certain audiences that have tuned out to linear TV.

But the Tubi/TVSquared data quantifies the opportunity across four industry categories, automotive, quick service restaurants (QSR), consumer packaged goods (CPG) and entertainment. The companies found that 93% of the impressions delivered via Tubi were incremental to linear TV.

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Vevo has launched 11 free ad-supported TV (“FAST”) channels within The Roku Channel. FAST channels are free 24/7 programmed linear experiences that can be tuned into by viewers on-demand. Vevo’s new FAST channels are another reminder that CTV viewers have a diverse range of behaviors; sometimes accessing a single “unit” of programming on-demand (e.g. a movie, a TV episode, a music video, etc.) or binge-watching multiple units, or watching on-demand a curated set of programming from a linear TV or FAST channel, or even accessing a scheduled, linear TV experience (most notably sports).

I’ve often thought of FAST channels as analogous to playlists in the audio world and the new Vevo channels feel like they fit that mode. The new channels include  Vevo Pop, Vevo R&B, Vevo Hip Hop, Vevo Reggaeton & Trap, Vevo Country, Vevo Latino, Vevo ‘70s, Vevo ‘80s, Vevo ‘90s, Vevo 2K, and Vevo Holiday, which will be accessible through New Year’s Eve. I sampled a few of the channels and as expected they all played their particular genre seamlessly.

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