Tuesday, January 18, 2022, 10:41 AM ET|Posted by Will Richmond
Mediaocean’s President John Nardone explains the complexity of “converged TV” across screens that advertisers and agencies are experiencing in the 10 minute interview with me below. John notes that consumers don’t distinguish ads they see on which screen. But there are so many different places an ad can be seen which advertisers need to consider in their process of planning, executing, measuring and optimizing campaigns.
John joined Mediaocean as part of its Flashtalking acquisition last summer. He is focused on unifying and aligning Mediaocean’s product portfolio to address the full gamut of advertisers’ needs. To learn more, attend John’s full presentation, “Clarifying the C in CTV” at VideoNuze’s Connected TV Advertising PREVIEW: 2022 virtual in the afternoon on January 26th. Registration is complimentary and you can win a Roku TV and Streaming Soundbar.