VideoNuze
  • Close
  • Posts
  • News Roundup
  • Podcasts
  • Perspectives
  • Events
  • Categories
  • Inside the Stream Podcast: More Sports Coming to Streaming; NBCU Picks First Nielsen Alternative

    Friday, January 14, 2022, 11:31 AM ET
    |
    Posted by Will Richmond

    Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.

    This week Colin has been following various reports of NBA, MLB and Premier League potentially coming to streaming, courtesy of Sinclair, Apple and DAZN. Colin explains more about what this might mean for the industry, as consumers seek out new alternatives.

    Then we discuss NBCUniversal’s move that it has selected iSpot.tv as its first cross-platform video certified measurement partner. NBCU’s move is the latest by the industry to find a new currency alternative to Nielsen, the long-time standard and to better compete with digital options. NBCU said more measurement partners will be announced.

    Listen to the podcast (22 minutes, 28 seconds)




    Browse all previous podcasts

    Subscribe to Inside the Stream
    Apple Podcasts  Google Podcasts  Spotify  Amazon Music  RSS

     

    Categories: Advertising, Podcasts, Sports

    Topics: iSpot.tv, NBCU, Podcast

  • Inside the Stream  leaderboard - 1-28-26

Also see:

Inside the Stream: Netflix Podcasts, YouTube AI, Roku Home Screen

Read More

Connect with VideoNuze

Receive VideoNuze Daily
Sample Newsletter

Exclusive News Roundup

  • Netflix and TF1 Kick Off Landmark Streaming-Broadcast Tie-Up in France Variety
  • Prime Video Bets Its Future in Asia-Pacific on Building the “Entertainment Hub” The Hollywood Reporter
  • HBO Max’s annual plans are 28 percent off right now The Verge
  • The Horror Films Disrupting the Summer Box Office, in 4 Charts NY Times
  • Get ready for Disney's big AI ads push Business Insider
  • Netflix Isn’t Interested in Lionsgate Despite Takeover Speculation The Wrap
More News
Inside the Stream  medium rectangle - 1-28-26

Our Sponsors

  • Inside the Stream

About VideoNuze

VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.

© Copyright 2026. Broadband Directions LLC. All rights reserved.
  • VideoNuze
    • About Us
    • Contact Us
    • Sponsoring VideoNuze
    • Will Richmond
    • Terms & Conditions