VideoNuze
  • Close
  • Posts
  • News Roundup
  • Podcasts
  • Perspectives
  • Events
  • Categories
  • Inside the Stream Podcast: More Sports Coming to Streaming; NBCU Picks First Nielsen Alternative

    Friday, January 14, 2022, 11:31 AM ET
    |
    Posted by Will Richmond

    Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.

    This week Colin has been following various reports of NBA, MLB and Premier League potentially coming to streaming, courtesy of Sinclair, Apple and DAZN. Colin explains more about what this might mean for the industry, as consumers seek out new alternatives.

    Then we discuss NBCUniversal’s move that it has selected iSpot.tv as its first cross-platform video certified measurement partner. NBCU’s move is the latest by the industry to find a new currency alternative to Nielsen, the long-time standard and to better compete with digital options. NBCU said more measurement partners will be announced.

    Listen to the podcast (22 minutes, 28 seconds)




    Browse all previous podcasts

    Subscribe to Inside the Stream
    Apple Podcasts  Google Podcasts  Spotify  Amazon Music  RSS

     

    Categories: Advertising, Podcasts, Sports

    Topics: iSpot.tv, NBCU, Podcast

  • CTV x AI PREVIEW 2025  leaderboard - 3-3-25

Also see:

Inside the Stream: Antenna’s CEO: SVOD Ad Plans Lead, Debunking Viewer Myths

Read More

Connect with VideoNuze

Receive VideoNuze Daily
Sample Newsletter

Exclusive News Roundup

  • Kickstarter-funded films are coming to Tubi The Verge
  • Amazon Doubles Prime Video Ads to 6 Minutes Per Hour Adweek
  • Amazon is about to be flooded with AI-generated video ads The Verge
  • Tim Cook Reveals Apple’s Vision for Movies and TV Variety
  • Disney, NBCU sue Midjourney over copyright infringement Axios
  • Bob Iger Says Disney Unlikely to Follow Comcast and Warner Bros. Discovery In Exiting the TV Channel Business The Hollywood Reporter
More News
CTV x AI PREVIEW 2025  medium rectangle - 3-3-25

Our Sponsors

  • CTV x AI PREVIEW 2025

About VideoNuze

VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.

© Copyright 2025. Broadband Directions LLC. All rights reserved.
  • VideoNuze
    • About Us
    • Contact Us
    • Sponsoring VideoNuze
    • Will Richmond
    • Terms & Conditions