Friday, January 14, 2022, 11:31 AM ET|Posted by Will Richmond
Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.
This week Colin has been following various reports of NBA, MLB and Premier League potentially coming to streaming, courtesy of Sinclair, Apple and DAZN. Colin explains more about what this might mean for the industry, as consumers seek out new alternatives.
Then we discuss NBCUniversal’s move that it has selected iSpot.tv as its first cross-platform video certified measurement partner. NBCU’s move is the latest by the industry to find a new currency alternative to Nielsen, the long-time standard and to better compete with digital options. NBCU said more measurement partners will be announced.
Listen to the podcast (22 minutes, 28 seconds)