VideoNuze
  • Close
  • Posts
  • News Roundup
  • Podcasts
  • Perspectives
  • Events
  • Categories
  • Inside the Stream Podcast: More Sports Coming to Streaming; NBCU Picks First Nielsen Alternative

    Friday, January 14, 2022, 11:31 AM ET
    |
    Posted by Will Richmond

    Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.

    This week Colin has been following various reports of NBA, MLB and Premier League potentially coming to streaming, courtesy of Sinclair, Apple and DAZN. Colin explains more about what this might mean for the industry, as consumers seek out new alternatives.

    Then we discuss NBCUniversal’s move that it has selected iSpot.tv as its first cross-platform video certified measurement partner. NBCU’s move is the latest by the industry to find a new currency alternative to Nielsen, the long-time standard and to better compete with digital options. NBCU said more measurement partners will be announced.

    Listen to the podcast (22 minutes, 28 seconds)




    Browse all previous podcasts

    Subscribe to Inside the Stream
    Apple Podcasts  Google Podcasts  Spotify  Amazon Music  RSS

     

    Categories: Advertising, Podcasts, Sports

    Topics: iSpot.tv, NBCU, Podcast

  • CTV Advertising PREVIEW 2023 - leaderboard - 1-24-23

Also see:

Inside the Stream Podcast: Are FASTs a Road to Gold or a Road to “SLOW?”

Read More

Connect with VideoNuze

Receive VideoNuze Daily
Sample Newsletter

Exclusive News Roundup

  • Netflix Is Telling Advertisers That Signups for Its New Tier Are Way Up ... But How Much Up? Next TV
  • General Motors, Netflix Aim to Boost Electric Vehicles in Super Bowl and Popular Streaming Series Variety
  • Alphabet misses on earnings and revenue as YouTube falls short CNBC
  • YouTube Shorts surpassed 50 billion daily views, a bright spot for Alphabet as it faces fierce competition from TikTok and declining ad revenue Insider
  • Havas Media Names FreeWheel A Preferred SSP AdExchanger
  • NBCUniversal’s Peacock stops offering free tier for new subscribers Fierce Video
More News

Our Sponsors

  • CTV Advertising PREVIEW 2023 - 1-24-23

About VideoNuze

VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.

© Copyright 2023. Broadband Directions LLC. All rights reserved.
  • VideoNuze
    • About Us
    • Contact Us
    • Sponsoring VideoNuze
    • Will Richmond
    • Terms & Conditions