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New ELEVATE Session Features Pepsi, Break Media, Machinima and Mindshare Executives
We had a terrific VideoSchmooze last night in NYC, with lots of great networking and energy. I'm pleased to keep building the momentum for our upcoming ELEVATE: Online Video Advertising Summit this morning by announcing another exciting new session, "How Brands Are Breaking the 30-Second Ad Mold."
We have an amazing group of panelists:- Allen DeBevoise - Chairman and CEO, Machinima (the largest video entertainment network for gamers)
- David Lang - President, North America, Mindshare Entertainment (creator of cutting edge original branded entertainment series)
- Keith Richman - CEO, Break Media (one of the largest independent video sites)
- Shiv Singh - Head of Digital, PepsiCo Beverages (a leading brand pursuing online vide and social media)
- Emily Steel - Reporter, The Wall Street Journal (moderator)
Categories: Events
Topics: ELEVATE, VideoSchmooze
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Why Cord-Cutting May Actually Be Good News for Cable Operators After All
Yesterday's big headlines - that Netflix now accounts for almost 30% of all downstream Internet traffic - is further evidence of the popularity of the company's streaming service, and also a preview of the significant structural changes that lie ahead in the over-the-top (OTT), broadband ISP, and pay-TV industries. Specifically, as Netflix and other OTT providers' surging traffic compels broadband ISPs to administer strict bandwidth usage caps and adopt usage based pricing ("UBP"), the stage will be set for a new era in how tens of millions of consumers decide which in-home entertainment services they subscribe to. If you thought that would be very bad news for cable operators specifically, it might be time to think again.
Cable operators and programming networks are the focal point of upcoming change. Operators in particular, because they are both the largest providers of both subscription video services and broadband Internet services, are really at center stage. Much of the hype around "cord-cutting" over the last year has implied they are on the losing end of this potential activity. Often overlooked however, is the fact that as consumption shifts to OTT sources, consumers' bandwidth needs escalate. As such, the door opens for them to institute UBP, as AT&T has recently done.
Categories: Aggregators, Broadband ISPs, Cable Networks, Cable TV Operators
Topics: Netflix
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VideoSchmooze is Tomorrow Night in NYC; Warm-up to ELEVATE and Win a Roku!
Last chance reminder that tomorrow night, May 18th, is our free
VideoSchmooze networking event in NYC, at Gstaad, an upscale lounge in the Flatiron District at 43 West 26th Street from 6-9pm.
This VideoSchmooze event will provide warm-up networking and a peek at the upcoming ELEVATE: Online Video Advertising Summit, on Tues., June 7th.
The evening is free and will include light food and a cash bar. It will be networking-only, with no formal program planned. If you're looking to meet up with executives from brands, agencies, content publishers, technology providers and other executives in the online video industry, VideoSchmooze is a perfect opportunity.
As a bonus incentive, we'll be doing a business card draw for a Roku XD, and we're also going to offer special one-time discounted registration to ELEVATE available only for VideoSchmooze attendees (keep an eye on your inbox if you're registered for VideoSchmooze!).
Many thanks to Kantar Video, AdoTube and The Fortex Group for hosting this VideoSchmooze event.
Click here to register now.
Categories: Events
Topics: ELEVATE, VideoSchmooze
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Budweiser Rolls Out "Big Time" Social Media Reality Contest
Budweiser has rolled out a new reality show dubbed "Bud United Presents: The Big Time," (Facebook registration required) which lets four contest winners train for their "big time" dream with celebrities such as NASCAR driver Kevin Harvick, chef Hubert Keller and others. Entries are being solicited via Bud's Facebook and Renren pages. The project's creative team includes @radical.media and six-time Emmy winner Evan Weinstein. Big Time follows on "Bud United: Beer House," an online reality show the company launched during the 2010 FIFA World Cup.
Big Time is a perfect example of how online video and social media allow major brands to take greater control of how they interact with audiences, going far beyond the classic 30-second TV spot. Rather than the usual model where a TV network heavily guides a show's concept, scheduling and promotion, with Big Time, Budweiser has taken the reins on all of these aspects. With social media, Bud can generate awareness and interest, and with online video it has an avenue for both video-based submissions and for distribution.
Categories: Advertising, Social Media
Topics: Budweiser
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Netflix Inks Miramax Deal; Streaming Movies Still Plenty Important
Netflix is announcing a new multi-year deal with independent film studio Miramax, giving it streaming access to hundreds of films in the U.S., including Best Picture winners "The English Patient" and "Shakespeare in Love" plus others
like "Good Will Hunting," "Pulp Fiction," "Kill Bill," "The Piano," etc. In all, the films coming to Netflix have gained 284 Oscar nominations and won 68 times. Miramax was recently spun-off from Disney, and this is the first time the films have become available in any digital subscription service.
The deal is another significant win for Netflix and underscores the point that movies are still plenty important to the company's streaming content strategy, despite the fact that most of its recent content acquisitions have been catalog TV programs. The challenge with acquiring streaming film rights is that "windowing" (i.e. the process by which a film passes through predetermined distribution outlets - theatrical, VOD, DVD, online sell-through, etc.) is still quite strictly enforced by studios, making it challenging for Netflix to accelerate its acquisition efforts.
Categories: Aggregators, FIlms, Studios
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Early Bird Discount for ELEVATE Conference Expires TODAY!
OK friends - if you've been debating whether to attend ELEVATE: Online Video Advertising Summit on Tuesday, June 7th in NYC, today is the day to pull the trigger if you want to save with the early bird discount!
If you're an online video industry professional who needs to understand key industry trends and gain insight into all-important monetization, I promise ELEVATE will be hands-down the best one-day conference you'll attend thisyear. Our lineup of speakers and sessions covers every aspect of the online video and advertising ecosystem. Just today we've added two more sessions; one with Major League Baseball Advanced Media EVP, Revenue Noah Garden and the other with Coldwell Banker Chief Marketing Officer Michael Fischer.
They join industry leaders speaking at ELEVATE including Albert Cheng (EVP, Digital Media, Disney/ABC), Jon Miller (Chief Digital Officer, News Corp), David Kenny (President, Akamai), Rio Caraeff (President/CEO, VEVO), Kevin Krim (Global Head of Bloomberg Web Properties), Matt Strauss (SVP/GM, Comcast Interactive Media), Doug Scott (President, OgilvyEntertainment), Ronda Carnegie (Head of Global Partnerships, TED), plus numerous other executives.
But ELEVATE is about more the speakers; we also have over 20 industry-leading partners (including new partners Akamai Technologies and AdoTube), who are the key technology providers helping enable online video advertising's surging growth. Their executives will also be on hand to help educate attendees about their solutions and what's now possible in the exciting online video advertising industry.
ELEVATE is going to be an action-packed day of learning and networking, a must-attend event for anyone who needs a deep understanding of online video for their company to succeed. I look forward to seeing you there.
Also - don't miss VideoSchmooze next Wed, May 18th at Gstaad - a free evening of networking, as a warm-up to ELEVATE 3 weeks later!
Categories: Events
Topics: ELEVATE, VideoSchmooze
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Major League Baseball Advanced Media EVP, Revenue to Speak at ELEVATE
I'm pleased to announce a new case study session at ELEVATE: Online Video Advertising Summit, with Noah Garden, EVP, Revenue, Major League Baseball Advanced Media and Mike Gaffney, Chief Revenue Officer, Auditude, a leading online video advertising technology provider. The title of this featured session is "Ad Supported & Paid: A Case Study in Content's MVPs (Most Valuable Partners)." ELEVATE will be held on Tuesday, June 7th in NYC, during Internet Week.
MLBAM is widely acknowledged to be the leading innovator among major sports leagues and has a robust business in both subscription/paid services and also in free, ad-supported content. Noah will provide us a unique look inside MLBAM - what drives its decisions about which business model to deploy, how the models compliment one another, what are key lessons learned to date, etc. MLBAM is also a leading technology innovator and Mike will provide insight about how Auditude is partnering with MLBAM to take its ad business to the next level.
For industry professionals looking to learn how an industry leader is knocking the cover off the ball in online video, this case study session will be a must-attend. -
Coldwell Banker Chief Marketing Officer to Speak at ELEVATE
I'm delighted to announce that Coldwell Banker Real Estate Chief Marketing Officer Michael Fischer will present a case study at ELEVATE: Online Video Advertising Summit on Tuesday, June 7th in NYC. His session, "Brand Innovation with Online Video: A Case Study" will be one of the highlights of an action-packed day of learning and networking.
Since joining Coldwell Banker as SVP of Marketing in February, 2008 and subsequently being named CMO in April, 2010, Michael has been instrumental in driving the company's brand online, including re-launching coldwellbanker.com which includes IDX listings and advanced search capabilities, mobile WAP sites and apps including a video-enabled iPad app. Importantly, under Michael's watch, Coldwell Banker has fully embraced the role of video in its brand messaging by building out its YouTube channel, running viral marketing campaigns and leveraging community involvement.
Michael will share lessons learned and key metrics for how video is helping drive Coldwell Banker's business. Michael's insights will be invaluable for industry professionals looking to increase online video's role in their marketing mix.
Early bird registration for ELEVATE is available now.
Categories: Brand Marketing, Events
Topics: Coldwell Banker, ELEVATE
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