We had a terrific VideoSchmooze last night in NYC, with lots of great networking and energy. I'm pleased to keep building the momentum for our upcoming ELEVATE: Online Video Advertising Summit this morning by announcing another exciting new session, "How Brands Are Breaking the 30-Second Ad Mold."
We have an amazing group of panelists:
Allen DeBevoise - Chairman and CEO, Machinima (the largest video entertainment network for gamers)
David Lang - President, North America, Mindshare Entertainment (creator of cutting edge original branded entertainment series)
Keith Richman - CEO, Break Media (one of the largest independent video sites)
Shiv Singh - Head of Digital, PepsiCo Beverages (a leading brand pursuing online vide and social media)
Emily Steel - Reporter, The Wall Street Journal (moderator)
Each of our panelists and their companies are key players in moving advertising beyond the 30-second TV spot and on this session we'll explore what each is specifically doing and what their larger strategies are. Expect a lively and insightful discussion as these thought-leaders debate what works and what doesn't, as well as where the market is heading. We're especially pleased to have Emily Steel, who has reported extensively on the digital advertising space in the WSJ lead the discussion.
This panel joins others in an action-packed day of learning and networking at ELEVATE.
VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.