Friday, May 13, 2011, 9:57 AM ET|Posted by Will RichmondI'm delighted to announce that Coldwell Banker Real Estate Chief Marketing Officer Michael Fischer will present a case study at ELEVATE: Online Video Advertising Summit on Tuesday, June 7th in NYC. His session, "Brand Innovation with Online Video: A Case Study" will be one of the highlights of an action-packed day of learning and networking.
Since joining Coldwell Banker as SVP of Marketing in February, 2008 and subsequently being named CMO in April, 2010, Michael has been instrumental in driving the company's brand online, including re-launching coldwellbanker.com which includes IDX listings and advanced search capabilities, mobile WAP sites and apps including a video-enabled iPad app. Importantly, under Michael's watch, Coldwell Banker has fully embraced the role of video in its brand messaging by building out its YouTube channel, running viral marketing campaigns and leveraging community involvement.
Michael will share lessons learned and key metrics for how video is helping drive Coldwell Banker's business. Michael's insights will be invaluable for industry professionals looking to increase online video's role in their marketing mix.
Early bird registration for ELEVATE is available now.