VideoNuze Posts

I’m pleased to present the 529th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.  

This week Colin and I try to scope out whether Disney’s recent PVOD release of Mulan on Disney+ was successful. Disney was looking to both generate PVOD revenues and new Disney+ subscribers. Though it’s hard to discern from available sources exactly what the results were, it seems reasonable to conclude that Mulan wasn’t a home run. But it still seems like the right strategy for Disney to have pursued.

What does this mean for Disney’s next move in PVOD and PVOD in general as Covid limitations continue? Listen in to learn more.

 
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We have an amazing lineup of speakers and sessions for the Connected TV Advertising Summit Virtual Event on September 21 and 22.

Executives from NBCUniversal, ViacomCBS, GroupM, Bloomberg, Amplifi, Roku, Vizio, VEVO, Tubi and many more will be sharing their insights and perspectives on all the hottest CTV topics. If your business depends on the growth and success of CTV, join us for these two afternoons of high-impact learning.

Reminder that registration is complimentary and one attendee will win a Roku living room makeover including a Roku TV, wireless speakers, wireless sub-woofer and one year Netflix subscription, all generously provided by Roku.

Many thanks to our CTV Ad Summit's 8 partners who have been so gracious and supportive. Our Presenting partner is Deloitte; Gold partners are Extreme Reach and SpringServe; Silver partners include Beachfront, SpotX, Roku and Xandr and Branding Partner Verizon Media. Please contact me if you’d like to learn more about sponsorship opportunities.

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I’m pleased to present the 527th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia. We hope all our listeners are staying well.

On today’s podcast Colin and discuss recent research from Conviva about smart TV and connected TV device penetration and usage. Although smart TVs are growing much faster, the CTV devices (or “SSB” streaming sticks and boxes as Colin calls them) account for a much higher percentage of viewing time. We dig into all the reasons for this.

The device ecosystem remains very complicated for SVOD and AVOD providers to fully keep pace with, which leads to inconsistent user experiences and device obsolescence.

Reminder: We’ll be doing a deep dive into CTV and smart TV monetization at our CTV Ad Summit - Virtual Event on September 21 and 22, afternoons. Complimentary sign up now and win a chance for a Roku TV living room makeover.

Listen in to learn more!
 
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Conviva released detailed streaming viewership data late last week for Q2 ’20, finding that Samsung is the clear leader in smart TV viewing time while Roku leads in connected TV devices. Globally, CTV devices accounted for 48% of viewing time, with Roku holding a dominant 49% share of CTV time (followed by Fire TV at 29%, Apple TV at 8.7% and Chromecast at 7.3%).

Smart TVs accounted for 15% of streaming viewing time, with Samsung holding a 49% share (followed by LG at 23% and Vizio at 11%). Rounding out the share of streaming viewing time, gaming consoles accounted for 11%, desktop and mobile each at 10% and tablets at 5%.

CTV devices have an even higher share of streaming viewing time in North America (56%) compared to smart TVs (14%).

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I’m pleased to present the 526th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia. We hope all our listeners are staying well.

Disney reported its Q3 ’20 results this week, swinging to a $5 billion loss as the pandemic hit multiple parts of the company. The sole bright spot was direct-to-consumer streaming where Disney now has over 100 million subscribers between Disney+, Hulu and ESPN+. Disney emphasized how critical DTC is to its future and plans to launch Star as an international SVOD brand while Hulu will remain a domestic brand.

On today’s podcast Colin and I discuss the remarkable pivot Disney has made toward DTC in just the past couple of years, and what’s ahead. We’re enthusiastic about the premium opportunities Disney has, starting with the “Mulan” PVOD option coming soon, as Disney+ begins to look more like a membership with various exclusive offers.

Listen in to learn more!
 
Click here to listen to the podcast (22 minutes, 28 seconds)

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The VideoNuze podcast is also available in iTunes...subscribe today!

 

Reminder that this year the Connected TV Advertising Summit will be a virtual event, on the afternoons of September 21st and 22nd. Registration is complimentary. One attendee will win a Roku living room makeover including a Roku TV, wireless speakers, wireless sub-woofer and one year Netflix subscription, all generously provided by Roku.

CTV has quickly become a massive market with over 400 million CTVs deployed in the U.S. alone and 80% of U.S. TV households now having at least one CTV. The pandemic has accelerated the shift to streaming on CTVs and rising cord-cutting. Along with the huge opportunities, there are key challenges, especially in measurement, fraud and unified buying. 

The CTV Ad Summit will be a deep dive into all things CTV, with executives from agencies, content providers, technology companies and research firms sharing their diverse perspectives.

Many thanks to our CTV Ad Summit's 8 partners who have been amazingly gracious and supportive. Our Presenting partner is Deloitte; Gold partners are Extreme Reach and SpringServe; Silver partners include Beachfront, SpotX, Roku and Xandr and Branding Partner Verizon Media. Please contact me if you’d like to learn more about sponsorship opportunities.

Complimentary sign up now!

(If you’ve already signed up, please disregard this message)

Disney reported Q3 ’20 earnings yesterday, saying it now has over 100 million streaming subscribers globally (Disney+ with 60.5 million, up from 57.5 million at the end of the quarter, Hulu with 35.5 million and ESPN+ with 8.5 million). New Disney CEO Bob Chapek spoke enthusiastically on the earnings call about the role that direct-to-consumer streaming services are already having on the company and said it “plans to accelerate the push into the direct-to-consumer marketplace” which will be detailed further in an upcoming investor day.

A key component of the push will be the launch of an international DTC general entertainment service in 2021 using the Star brand that Disney inherited as part of its 21st Century Fox acquisition. The new streaming service will have owned content from ABC Studios, Fox Television, FX, Freeform, 20th Century Studios and Searchlight. It will also be closely promoted with Disney+ and leverage Disney+’s technology platform.

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