• VideoNuze Podcast #526: Disney is Succeeding With Direct to Consumer

    I’m pleased to present the 526th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia. We hope all our listeners are staying well.

    Disney reported its Q3 ’20 results this week, swinging to a $5 billion loss as the pandemic hit multiple parts of the company. The sole bright spot was direct-to-consumer streaming where Disney now has over 100 million subscribers between Disney+, Hulu and ESPN+. Disney emphasized how critical DTC is to its future and plans to launch Star as an international SVOD brand while Hulu will remain a domestic brand.

    On today’s podcast Colin and I discuss the remarkable pivot Disney has made toward DTC in just the past couple of years, and what’s ahead. We’re enthusiastic about the premium opportunities Disney has, starting with the “Mulan” PVOD option coming soon, as Disney+ begins to look more like a membership with various exclusive offers.

    Listen in to learn more!
     
    Click here to listen to the podcast (22 minutes, 28 seconds)



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