I’m pleased to present the 529th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
This week Colin and I try to scope out whether Disney’s recent PVOD release of Mulan on Disney+ was successful. Disney was looking to both generate PVOD revenues and new Disney+ subscribers. Though it’s hard to discern from available sources exactly what the results were, it seems reasonable to conclude that Mulan wasn’t a home run. But it still seems like the right strategy for Disney to have pursued.
What does this mean for Disney’s next move in PVOD and PVOD in general as Covid limitations continue? Listen in to learn more.
Click here to listen to the podcast (21 minutes, 28 seconds)