Small Screens, Big Profits: How to Achieve Success in Mobile Video [VIDEO]Monday, June 25, 2018, 10:33 AM ET|
At our recent VideoNuze Online Video Ad Summit, we had a great session focused on succeeding with mobile video which included Chris Carey (Head of Sales, Strategy and Business Development, Verizon Digital Media Services), Amy Mbagwu (Head of Branding Sales, Taboola), Jeremy Sigel (Global SVP of Content and Innovation, Essence), with Keith Grossman (Global Chief Revenue Officer, Bloomberg Media, moderating.
The session explored user behavior in mobile, why scale and premium content matter most to ad buyers, the role of brand safety, how mobile contrasts with OTT delivery, cross-device IDs, the impact of social media / walled gardens, how to use data effectively in mobile and much more.
Categories: Advertising, Mobile Video
Topics: Bloomberg, Essence, Taboola, Verizon Digital Media Services, VideoNuze 2018 Online Video Advertising Summit
Verizon Digital Media Services Unveils Content Intelligence SystemThursday, April 6, 2017, 11:24 AM ET|
Verizon Digital Media Services (VDMS) has unveiled Verizon Media Xperience Studio, a new content intelligence system which allows content providers to further automate online video workflows and gain greater insights into the performance and profitability of individual video assets.
In a briefing, VDMS’s CMO Mary Kay Evans and product director Jason Friedlander explained that while analytics have always been a part of the VDMS offering, Xperience Studio is the first initiative that spans all aspects of its product suite, allowing much greater insights than ever before.
Topics: Verizon Digital Media Services
Reaching Audiences at Scale: Will TV Succeed in the Digital Age? [AD SUMMIT VIDEO]Wednesday, July 13, 2016, 11:39 AM ET|
One of the most interesting panel discussions at the recent Video Ad Summit was “Reaching Audiences at Scale: Will TV Succeed in the Digital Age?” which included Adam Gerber (SVP, Client Development & Communications, ABC), Mike Germano (Chief Digital Officer, VICE Media), Melissa Kihara (Global VP of TV & Video Products, Xaxis), Bob Toohey (President, Verizon Digital Media Services) and Lorne Brown (Founder and CEO, Operative) moderating.
It’s no secret that video viewing is fragmenting and linear TV is declining as new video sources proliferate and behaviors change. Still, TV networks are running fast, distributing programs in new ways, investing heavily in data to better enable targeting by advertisers and leveraging social media to better engage viewers.
As Adam pointed out, research suggests that scale in long-form ad-supported online viewing is dominated by TV networks. But as he also pointed out, scale in data and audiences is dominated by platforms like Facebook and Google. This is one of the key sources of tension for advertisers - how to combine the best of both, to achieve scaled, targeted, efficient, effective, trusted advertising in premium video?
The panelists agreed that for lots of reasons the market is nowhere close to reaching this nirvana state. They explored all the reasons why, along with things that are being done to move the ball forward. For anyone trying to better understand how TV is evolving in the digital age and what role it will play, it’s a fascinating discussion.
Watch the video now (39 minutes, 48 seconds).
Categories: Advertising, Broadcasters, Cable Networks
Topics: ABC, Operative, Verizon Digital Media Services, Vice, VideoNuze 2016 Online Video Advertising Summit, Xaxis
VideoNuze Podcast #329: New Data Shows Continued Evolution of TV and VideoFriday, July 1, 2016, 11:06 AM ET|
I'm pleased to present the 329th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
There was lots of data this week showing the continued evolution of TV and video, with viewers taking further control of their experiences. On this week’s podcast we discuss some of the most relevant findings. We start with Nielsen’s Total Audience Report, which among other things highlighted a 13% year-over-year decline in linear viewing by 12-17 year-olds and SVOD pulling even with DVRs in U.S. household penetration. Separate, Nielsen also gave a glimpse of its ability to track viewership in SVOD services this week, citing Netflix's season 4 premiere of "Orange is the New Black" as attracting 6.7 million viewers, which would make it the second-most watched show on cable.
Nielsen also noted the increasing role of connected TV devices, a point that new Magid research also emphasized. Colin and I agree that the virtuous cycle of proliferating connected TVs, strong SVOD content and robust broadband infrastructure are contributing to a leveling of the playing field in the living room between OTT and pay-TV.
A key ingredient in OTT’s rise is delivery quality, and Colin also touches on new research he did for Verizon Digital Media Services that reinforces viewers’ intolerance for lower-quality experiences. Colin will be doing a webinar next Wednesday, further digging into his findings.
Listen now to learn more!
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Categories: Analytics, Podcasts
Topics: Magid, Nielsen, Podcast, Verizon Digital Media Services
Verizon Acquires Volicon to Boost Online Video Delivery QualityWednesday, March 16, 2016, 9:08 AM ET|
Verizon Digital Media Services announced it plans to acquire Volicon, a private Boston-area company that provides monitoring and archiving solutions for 1,200+ TV broadcasters and video operators globally. Volicon’s Observer Media Intelligence Platform allows video to be captured and logged for the purpose of compliance, media analysis, competitive intelligence, ratings monitoring, loudness, quality of experience and more.
Categories: Deals & Financings, Technology
Topics: Verizon Digital Media Services, Volicon
thePlatform and Verizon Digital Media Partner for Full Online Video SolutionThursday, July 31, 2014, 9:33 AM ET|
Cloud-based online video publishing company thePlatform has partnered with Verizon Digital Media Services to help drive multi-screen video delivery for pay-TV operators and content providers. Under the deal, VDMS services have been integrated with thePlatform's mpx video management system, forming a solution that will be jointly sold. The primary benefit is streamlined online video workflow which can be managed from a unified console.
Key to the integration is Verizon's single-format video acquisition and distribution capability, which is primarily attributable to VDMS's acquisition of upLynk last November. upLynk enables content to be encoded one time, with the resulting adaptive stream working across all devices, thereby reducing complexity. upLynk complements the EdgeCast content delivery network which Verizon also acquired late last year.
Topics: thePlatform, Verizon Digital Media Services
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