Tuesday, June 25, 2019, 10:46 AM ET|
The final two sessions of the May 29th Video Advertising Summit included an interview with two agency executives discussing the convergence of digital and TV, and then a panel on best practices for monetizing the cross-platform experience.
Below is the agency session, which includes Jeremy Crandall (SVP, Advanced Video Solutions, Publicis Media) and Christine Peterson (Managing Director, Digital Investment Lead U.S., Mindshare), with Matt Prohaska (CEO and Principal, Prohaska Consulting) interviewing.
Below is the best practices for monetizing the cross-platform experience session, which includes Jennifer Cohen (SVP, Entertainment Content Partnerships, Ignite, WarnerMedia Ad Sales), Luis de la Parra (SVP, Partner Solutions, Univision), Gila Wilensky (SVP, Media Activation, North America, Essence) with Eric John (Deputy Director, Video, IAB), moderating.
Wednesday, June 22, 2016, 11:13 AM ET|
JW Player announced yesterday that it has added Univision as a new enterprise customer in the first quarter, a significant win for the company. JW Player’s platform is being used in part to support Univision’s streaming of the high-profile Copa America Centenario matches this month, including on its mobile apps.
Monday, October 29, 2012, 4:34 PM ET|
Univision has launched its ambitious UVideos online and via mobile apps for iOS and Android devices. Announcing UVideos, Univision cited Nielsen research that 60% of Spanish-speaking Hispanic consumers like to share video clips with friends online, with 60% of them saying they want more Spanish-language digital video.
When visiting UVideos for the first time, Univision has helpfully posted the splash screen below with navigation cues called out to orient new users.
Wednesday, July 11, 2012, 10:37 PM ET|
I'm pleased to be joined once again by Colin Dixon, senior partner at The Diffusion Group, for the 139th edition of the VideoNuze-TDG Report podcast.
Breaking with tradition, we're posting this week's podcast a day early to share our thoughts on Aereo's big legal victory - the decision by U.S. District Judge Judith Nathan to deny the broadcast networks' request for a preliminary injunction to block Aereo's service. As Colin and I agree, though the broadcasters have promised to pursue an appeal, for now it's a very significant milestone for Aereo, as it validates the company's assertion that the Cablevision precedent should hold.
Our discussion focuses on the ruling's implications. Certainly it opens up a whole new option for pay-TV operators to avoid paying hundreds of millions in retransmission consent fees by either partnering with Aereo or developing comparable technology (patent issues notwithstanding) to deliver broadcast programs. It also opens up opportunities for OTT providers to potentially beef up their services in partnership with Aereo. While Colin sees Aereo as offering some benefits for the broadcasters, I view the ruling as key setback to their strategy to develop a secondary revenue stream.
The ruling also comes in the context of two other significant developments - the decision by DirecTV to drop Viacom's networks and the news that Netflix's usage surpassed 1 billion hours in June. Both underscore the impact that evolving consumer behaviors are having on the relationship between pay-TV and online video delivery. The Aereo decision scrambles that dynamic even further. No question, we are living in very interesting times.
Listen in to hear all of the details.
Click here to listen to the podcast (23 minutes, 17 seconds)
Friday, July 23, 2010, 6:44 AM ET|FreeWheel, the video ad management and monetization provider, is announcing this morning that it has landed Spanish-language broadcaster Univision as its latest customer. In the past year, Univision has become one of the most active broadcasters involved with online video, signing a deal to move a large amount of its content to YouTube for distribution, offering full episodes of its telenovelas at a recently-created web site, "Novela y Series," launching a video app for BlackBerry users, and of course most recently, streaming 10 million+ hours of live World Cup games on UnivisionFutbol.com
For FreeWheel, Univision follows Turner, Warner Bros., VEVO, Discovery, CBS and others on FreeWheel's customer roster. Note that Univision had not yet deployed FreeWheel for its UnivisionFutbol.com site but that FreeWheel was inserting ads in ESPN3.com's World Cup online streaming which generated 7.4 million unique viewers and 15.7 million hours viewed. I talked to co-CEO and co-founder Doug Knopper earlier this week, who shared some recent statistics from the World Cup action and discussed how FreeWheel is scaling up to better serve ads in live, as well as on-demand, online video.
Tuesday, July 13, 2010, 9:36 AM ET|The final ESPN3.com and UnivisionFutbol.com streaming viewership numbers for the FIFA World Cup provide the latest evidence that sports are the shining star of the online video world for both free and paid viewing. Here's some sample data for recent free online sporting events:
FIFA World Cup: ESPN3.com (7.4 million unique viewers, 15.7 million hours viewed), UnivisionFutbol.com (10 million hours viewed)
2010 NCAA March Madness: CBSSports.com (8.3 million unique visits to MMOD video player, 11.7 million hours of video and audio)
2009-2010 Sunday Night Football: NBCSports.com (2.2 million unique visits, 1M hours viewed, 29 minutes of average tune-in time)
2008 Beijing Summer Olympics: NBCOlympics.com (70 million video streams, 10 million hours viewed, 27 minutes of average tune-in time)
Friday, June 11, 2010, 9:58 AM ET|After much build-up, the World Cup is finally upon us. Major brands' World Cup-themed ads have been a big part of fueling awareness, and the folks at Visible Measures have been tracking their viewership. The top 5 most-viewed ads include ones from Puma, Coca-Cola, Carlsberg, Pepsi, and of course the insanely-popular ad (22 million+) views from Nike.
The World Cup games are going to get a lot of attention online, with both ESPN3 and Univision planning lots of live online and mobile streaming. To access ESPN3 you need to be a subscriber to one of the broadband ISPs that has a deal to carry the online network (AT&T, Verizon, Comcast, Cox, etc.). Univision is open to all, but unless you speak Spanish you may want to mute the audio.
The World Cup once again shows up how important major sporting events are to online video. Past events like the Summer and Winter Olympics, March Madness, MLB.tv, Sunday Night Football and now the World Cup showcase online and mobile video at their best, providing anywhere access, interactivity and loads of additional information. The crown jewel of sports that still remains outside of online video's reach is the Super Bowl. If and when it gets live-streamed, online video will really have made it big-time.
What do you think? Post a comment now (no sign-in required).
Friday, October 16, 2009, 7:32 AM ET|
Daisy Whitney and I are pleased to present the 36th edition of the VideoNuze Report podcast, for October 16, 2009.
This week Daisy and I first discuss my post from yesterday, "Can Advertising Alone Support Premium Long-Form Online Video?" which picks up on the in-depth discussion panelists had at this week's VideoSchmooze event in NYC. As I said in the post, this is a crucial issue, particularly for broadcast TV networks who have aggressively pursued online distribution of their primetime programs, but have yet to demonstrate they can generate the same revenue per program per viewer online as they do on-air. In the podcast, Daisy explains why she thinks that something has to break, and that a "survival of the fittest," dynamic looms for broadcast networks.
Moving on, Daisy then discusses her New Media Minute episode this week, in which she describes the success that Univision, the Spanish-language network, is having with online-only shows. Univision is so bullish on the format that Kevin Conroy, a company executive, recently told Daisy that he is actively soliciting pitches. Details on the growth in Internet usage among the Hispanic audience underscore why Univision is hitting its stride online.
Click here to listen to the podcast (12 minutes, 44 seconds)
Click here for previous podcasts
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Posts for 'Univision'