Mindshare
VideoNuze Analysis (4 items)
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Making Multiscreen Campaigns Pay Off [AD SUMMIT VIDEO]
Posted on 07-26-2016
At last month’s Video Ad Summit, Brenley Higgins (Director, US Media, American Express) and Greg Manago (Co-president, Mindshare Content + Entertainment) shared their insights about how audience fragmentation and...
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Follow the Eyeballs - Advertising Success in the Multi-Screen Age [AD SUMMIT VIDEO]
Posted on 07-30-2014
As devices continue to proliferate, reaching viewers across multiple screens is becoming an imperative for advertisers. At the recent Video Ad Summit, one of our sessions focused on how advertisers...
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Land Rover Case Study: How Online Video Drives "Mid-Funnel" Success [AD SUMMIT VIDEO]
Posted on 07-14-2014
After a short medical leave last week, I'm back in the saddle and have many new videos to share of last month's Video Ad Summit. One of our morning...
News from Around the Web (8 items)
- Mindshare Makes David Lang Its Chief Content Officer AdWeek - 11-24-2013
- Forget the Year of Mobile - It`s Actually the Year of Video AdAge - 05-17-2013
- Data Points: Tweens and Their Screens AdWeek - 06-27-2012
- AOL, Mindshare To Create Original Programs Online Media Daily - 04-04-2012
- How Madison & Vine Moved to Silicon Valley AdAge - 03-15-2010
- Mindshare, YuMe Partner on Web Video Metric Adweek - 04-07-2009
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Exclusive News Roundup
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