VideoNuze Posts

I’m pleased to present the 485th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

On this week’s podcast we discuss highlights of a recently released sports and news consumer survey conducted by consulting firm Altman Vilandrie & Company. Catching our attention was how well virtual pay-TV operators are doing with regular sports viewers. This reflects how much emphasis vMVPDs have put on adding sports networks to their packages (and also indicates why their prices are rising).

There was a lot of other interesting data related to sports and news consumption by age, type of sports, different services and more in the survey.

If you’d like to learn more about the full survey results, contact Matt Del Percio at Altman Vilandrie & Company.

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Click here to listen to the podcast (22 minutes, 8 seconds)
 

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Half of video ad impressions were delivered on connected TV devices in Q2 ’19, according to Extreme Reach’s latest Video Benchmark Report, which is based on the company’s AdBridge ad server. That was up just a bit from Q1 ’19, but up significantly from Q2 ’18 when CTV accounted for 38% of ad impressions. Other devices’ video ad impressions shares dropped year over year: Mobile from 31% to 25%, Desktop from 23% to 16% and Tablet from 9% to 6%. Unclassified took a small percentage as well.

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I’m pleased to present the 484th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

On this week’s podcast we discuss newly released industry data from FreeWheel’s Q2 ’19 Video Marketplace Report, Roku’s Cord-Cutting 2019 study and Manatt-Vorhaus Advisors Digital Strategy study.

Each contains insights about the video industry and fast-changing viewer behaviors. In particular, we focus on the dominance of connected TVs in video ad views, new trends in cord-cutting and the rising usage of smartphones among younger audiences.

Listen in to learn more!

 
Click here to listen to the podcast (21 minutes, 36 seconds)

Click here for previous podcasts

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The VideoNuze podcast is also available in iTunes...subscribe today!

Discovery announced an intriguing direct-to-consumer offering yesterday called “Food Network Kitchen” in collaboration with Amazon. While SVOD announcements seem to occur on a near-daily basis, Food Network Kitchen has different ambitions, combining daily live and interactive cooking classes hosted by celebrity chefs along with a deep on-demand library of classes, plus viewing and voice navigation using Amazon Alexa and Fire TV devices. iOS and Android mobile devices will also be supported when Food Network Kitchen launches next month, with others coming next year.

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Streaming services have long been linked to cord-cutting, and new research from Manatt and Vorhaus Advisors provides another window into the relationship.  Among those likely to cut the cord in the next year, nearly half (44%) said that after doing so they would rely on SVOD services like Netflix or Hulu.

And when asked their reasons for going without pay-TV service, “too expensive’ topped the list of reasons cited (as expected) with 47%, followed by “I don’t watch enough TV to make it worth it” (30%). But then the next 3 reasons all relate to the strength of streaming services: “I am satisfied with online streaming options on my TV,” (24%) “I have enough entertainment options on the Internet” (23%) and I can watch the TV shows and movies I like on the Internet” (21%).

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Connected TVs continued their impressive growth in premium video, according to FreeWheel’s Q2 ’19 Video Marketplace Report, which found that 55% of total video ad views in the U.S. now happen on CTVs.  That’s more than the combined share of video ad views on other devices: mobile (17%), set-top box video (14%) and Desktop (14%).

Connected TVs’ growth rate also vastly exceeded those of other devices. CTV video ad views grew by 48% year-over-year, while mobile and STB video each grew 3% and desktop was down 2%. CTVs have taken a central place in TV consumption, with full episodes accounting for 50% of views and live accounting for 47% of views. Even as CTV share had dramatically increased, ad completion rates have remained strong. FreeWheel found an 88% and 98% completion rate on pre-rolls and mid-rolls in full-episodes, respectively and an 87% and 97% completion rate on pre-rolls and mid-rolls in live.

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I’m pleased to present the 483rd edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

Colin was attending IBC show in Amsterdam and on this week’s podcast, he shares his key takeaways from the show related to multiple CDN management, data, artificial intelligence and machine learning for business optimization. Colin also touches on a few emerging technology solutions he saw that could have a big impact on the industry’s future.  

Listen in to learn more!

 
Click here to listen to the podcast (22 minutes, 8 seconds)

Click here for previous podcasts

Click here to add the podcast feed to your RSS reader.

The VideoNuze podcast is also available in iTunes...subscribe today!

Yesterday Comcast made a smart move by converting its Xfinity Flex service to free for its broadband-only subscribers, eliminating the $5 per month charge that was in place since its launch this past March.

Colin and I discussed Flex on our podcast back then, and while we both liked its overall value, we found the $5 per month fee to be a head-scratcher. Paying the equivalent of $60 per year for a streaming device with 10K mostly older content titles seemed limiting as other companies were competing aggressively on price and streaming sticks could easily be bought for $30 or less.

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