VideoNuze Posts

I'm pleased to be joined once again by Colin Dixon, senior partner at The Diffusion Group, for the 125th edition of the VideoNuze Report podcast, for Mar. 16, 2012. This week finds Colin on business in Brazil, and he's been doing some sleuthing on how Netflix's rollout is going there. Back on the domestic front, we also discuss Intel's rumored TV plans and the latest on Aereo's rollout.

Colin reports that anecdotal feedback on Netflix's content selection in Brazil is underwhelming as it is perceived as mostly older titles. He raises the critical question of whether Netflix was wise in choosing not to partner with any established players which might have brought content as well as an understanding of local conditions. Colin points out that the landscape is very different in Brazil vs. the U.S., with pay-TV penetration of just 20% and over-the-air broadcast viewing dominant. All that said, Colin has heard that Netflix is advertising heavily to build its brand. And Brazil is of course an enormous market, representing big long-term opportunities.

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Brightcove is powering NBCU's recently-launched Emmy screener app for the iPad dubbed "NBCU Screen It" with its App Cloud and Video Cloud platforms. The app allows 15,000 members of the Television Academy who vote on the Emmy awards to gain authenticated access to view NBC's programs.

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With the world awash in video, opportunities continue to emerge for publications to intelligently curate the best from around the web in order to add value to their audiences. The latest example is The Clinical Advisor, a 125,000-subscriber publication targeted to nurse practitioners and physician assistants, owned by the British giant, Haymarket Media.

At its site ClinicalAdvisor.com, a new video section, curated with Magnify.net's tools, presents both its own videos, as well as specialized videos from YouTube and elsewhere. Videos are grouped by category such as Dermatology, Geriatrics, Men's Health, etc. Within each category are news videos, expert interviews and recently posted videos. In addition, there's also a pitch to users to submit their own videos for inclusion in an "Editor's Picks" area.

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adRise, which has offered a video ad exchange for connected TVs, is moving upstream, introducing "adRise Connect," for content providers to easily create and distribute video apps across multiple devices. Farhad Massoudi, founder and CEO of adRise told me yesterday the product is will allow content providers to avoid developing expensive custom apps, as well as dealing with the submission process, for each connected TV platform.

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I'd wager the two most spoken words in the media and entertainment industries these days are "devices" and "access." Executives are gripped by the idea that consumers must have access to their content across a growing universe of video-enabled devices. In fact, the premise of the industry's two most strategic initiatives - UltraViolet and TV Everywhere - is that by enabling access to content on multiple devices, traditional business models will either be reinvigorated (in UV's case for DVD purchases) or buttressed against attack (in TVE's case for pay-TV's multichannel bundle).

If only things were that straightforward. While it's undeniable that improved access on multiple devices is extremely valuable, especially for today's on-the-go viewer, the shortcoming of both UV and TVE is that neither addresses fundamental changes in consumer behaviors or preferences. Broader access is only half the battle here; the other half is devising the right business model that meets consumers' vastly changed expectations. Until this piece of the equation is solved, I doubt that either UV or TVE is going to have the industry's hoped-for impact.

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If, as the WSJ is reporting, Intel is indeed serious about launching an over-the-top TV service later this year to compete against incumbent pay-TV operators, it faces long odds against success. The chip giant would be wading into the same terrain that has enticed Google, Microsoft, Apple, Sony and others. All of these technology companies are justifiably intrigued by the opportunity to disrupt a multi-billion industry rife with inefficiencies, cross-subsidies, inferior living room technologies and crummy user experiences. The problem is none of them can crack the code on how to succeed. Intel is likely to be no different.

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More proof that online video is opening up new advertising and engagement possibilities beyond traditional TV, as premium travel lifestyle company Tumi - which has never run a TV ad - has opted to exclusively sponsor a new web series called "Bourdain's TV Crew." Tumi's SVP, Brand Management, Alan Krantzler told me last week that its commitment was driven by a desire to increase brand awareness among younger customers and to leverage Bourdain's large Facebook fan base to build its own.

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I'm pleased to be joined once again by Colin Dixon, senior partner at The Diffusion Group, for the 124th edition of the VideoNuze Report podcast, for Mar. 9, 2012. In this week's podcast we discuss Apple and its TV ambitions.

This past Wednesday Apple announced a few minor feature updates to its $99 Apple TV device. While the device continues to improve, in my view it still does not come close to representing Apple's ultimate ambitions in the living room. I think it's inevitable that Apple will introduce some type of "television" (timing TBD) and that when it does, it will be both a design and an experience breakthrough. My caveat here is that Apple needs quality content to support the device, and what it will be able to offer is still unclear. Stirring the pot, in the past week the NY Post reported that Apple is negotiating for rights to turn channels into apps, and Steve Jobs's biographer said that he purposely left out of his book details of what Jobs thought Apple TV should be.

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