VideoNuze Posts

Today is the LAST day for early bird discounted tickets for the SHIFT // 2016 Programmatic Video & TV Advertising Summit on Wednesday, November 30th in NYC. Early bird registration saves you $100 and also doubles your chances* of winning 1 of 3 Roku Ultra 4K players, generously provided by Roku. Additional discounts are available on 5-packs and 10-packs. And, startups and students can register for the reduced $245 ticket (contact me for the code).

There are over 40 industry executives speaking on a dozen different sessions at SHIFT from ABC, A+E Networks, Alphonso, Altitude Digital, AOL, Beachfront Media, Cadreon, Cedato, eMarketer, FreeWheel, Foundation Capital, Fox Networks Group, GroupM, Havas Media, Horizon Media, Hulu, Magid, Magna Global, MediaLink, Modi Media, Nielsen, Operative, Optimedia, Placemedia, Prohaska Consulting, Roku, Spotify, SpotX, The Wall Street Journal, The Weather Company, TiVo, Turner Ad Sales, Univision, VertaMedia, The Vertere Group, Videology, WideOrbit and Xaxis and others.

Our awesome keynoters include Amanda Richman, President of Starcom USA and Dan Lovinger, EVP, NBCU, as our keynote guests as well as Lisa Valentino, SVP, Network Sales and Partnerships, Conde Nast & Chief Revenue Officer, Conde Nast Entertainment participating in a spotlight fireside chat.

I hope you’ll join us for this must-attend day of learning and networking!

Learn more and register now!

(* Early bird registrants get 2 entries each for the Roku Ultra drawings.)

I'm pleased to present the 347th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

On this week’s podcast we discuss Facebook’s video ambitions. Colin was in London at the OTT TV World Summit where he saw a fascinating presentation by Matthew Corbin, who’s in global product marketing for Facebook. Colin shares highlights of what he learned, including how Facebook thinks of itself as the “world’s discovery agent.” Matthew said Facebook thinks of itself “not as a broadcast network, but as a network of broadcasters,” which feels like an apt description. Combined with Facebook’s targeting capabilities, this translates to lots of potential.

On Facebook’s Q3 ’16 earnings call, CEO Mark Zuckerberg also highlighted how he wants video to be at the center of all of Facebook’s apps and services. It’s becoming clearer that the primary way Facebook is going to be able to continue its torrid revenue growth is by shifting over more TV ad spending, hence the push toward video.

After discussing Facebook, we shift gears and spend 5 minutes reviewing the excellent Comcast-Netflix integration which I wrote about earlier this week.

Listen in to learn more!
 
Click here to listen to the podcast (23 minutes, 26 seconds)

Click here for previous podcasts

Click here to add the podcast feed to your RSS reader.

The VideoNuze podcast is also available in iTunes...subscribe today!

Early bird discounted tickets end tomorrow for the SHIFT // 2016 Programmatic Video & TV Advertising Summit on Wednesday, November 30th in NYC. If you register early you save $100 and also double your chances* of winning 1 of 3 Roku Ultra 4K players, generously provided by Roku. Additional discounts are available on 5-packs and 10-packs. And, startups and students can register for the reduced $245 ticket (contact me for the code).

SHIFT is going to be a jam-packed day of learning and networking with 40+ industry executives on a dozen different sessions. Attendees will hear from companies leading the charge into programmatic video and TV including ABC, A+E Networks, Alphonso, Altitude Digital, AOL, Beachfront Media, Cadreon, Cedato, eMarketer, FreeWheel, Foundation Capital, Fox Networks Group, GroupM, Havas Media, Horizon Media, Hulu, Magid, Magna Global, MediaLink, Modi Media, Nielsen, Operative, Optimedia, Placemedia, Prohaska Consulting, Roku, Spotify, SpotX, The Wall Street Journal, The Weather Company, TiVo, Turner Ad Sales, Univision, VertaMedia, The Vertere Group, Videology, WideOrbit and Xaxis and others.

Our amazing keynoters include Amanda Richman, President of Starcom USA and Dan Lovinger, EVP, NBCU, as our keynote guests as well as Lisa Valentino, SVP, Network Sales and Partnerships, Conde Nast & Chief Revenue Officer, Conde Nast Entertainment participating in a spotlight fireside chat.

I hope you’ll join us for this must-attend day of learning and networking!

Learn more and register now!

(* Early bird registrants get 2 entries each for the Roku Ultra drawings.)

Aiming for simplicity, popular online video platform provider JW Player has introduced JW Live, a cloud-based, live streaming service for content providers. JW Live is meant to be an out of the box service that is integrated with the JW player and platform, enabling content providers to easily power up live streams for their audiences.

JW Live is the latest effort to popularize live streaming, a category receiving a lot of attention these days, primarily because Facebook is aggressively pursuing it with Facebook Live. JW Live is another example of how technology providers are positioning themselves to assist content providers in powering their own businesses, as opposed to becoming solely reliant on platforms like Facebook, YouTube, Snapchat and others which offer large audiences, but risk undermining control over revenue generation and loyalty.

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At last, Election Day is here. Tonight tens of millions of Americans will be avidly following the returns. But rather than everyone huddling around their TVs to their favorite TV network to get the updates, tonight there will be an abundance of live streaming from a variety of traditional and digital news outlets, capitalizing on capabilities available from Facebook, YouTube and Twitter. As a result, how Americans keep track of who’s winning will be more varied than ever.

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Comcast announced on Friday that the integration of Netflix into its X1 set-top box would launch this week. But when I checked my X1 on Friday evening it was already available, so I spent some time over the weekend giving it a test drive. Below is a 12-minute demo video I created that highlights the key benefits of the integration and how expertly it was done.

As VideoNuze readers know, I’ve had the X1 since its debut, back in July, 2012. I was immediately enthusiastic about its clean and highly responsive web-like UI as well as its ability to quickly retrieve on-demand content. More recently, the voice-powered remote control has delivered even more value. But the biggest potential benefit I’ve always envisioned for X1 was its ability to handle IP apps, giving Comcast a breakthrough way to provide a seamless experience between its own video services and those delivered over-the-top via broadband (e.g. Netflix, Amazon, YouTube, etc.).

Read More and Watch the Demo Video

I'm pleased to present the 346th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

This week Colin and I discuss YouTube’s continued success, picking up on my post from earlier this week. Google’s executive team highlighted YouTube’s contribution to the company’ Q3 ’16 financial results. One of the big reasons is the viewer- and advertiser-friendly TrueView ad format, which can be skipped in 5 seconds.

But TrueView’s popularity has created a high bar for ad-free subscription services based on YouTube content, to succeed. Vessel was one victim and now even YouTube’s own YouTube Red SVOD service, which has a reported 1.5 million subscribers, is under the same pressure. Colin and I explore the issues YouTube Red faces.

Listen in to learn more!
 
Click here to listen to the podcast (22 minutes, 58 seconds)

Click here for previous podcasts

Click here to add the podcast feed to your RSS reader.

The VideoNuze podcast is also available in iTunes...subscribe today!

Reminder that there’s just 1 week left to take advantage of discounted early bird tickets for the SHIFT // 2016 Programmatic Video & TV Advertising Summit on Wednesday, November 30th in NYC. Early bird registrants save $100 on regular tickets and also double their chances* to win 1 of 3 Roku Ultra 4K players, generously provided by Roku. Further discounts are available on 5-packs and 10-packs. And, startups and students can register for the reduced $245 ticket (contact me for the code).

There are now over 40 industry leaders scheduled to speak at SHIFT from ABC, A+E Networks, Alphonso, Altitude Digital, AOL, Beachfront Media, Cadreon, Cedato, eMarketer, FreeWheel, Foundation Capital, Fox Networks Group, GroupM, Havas Media, Horizon Media, Hulu, Magid, Magna Global, MediaLink, Modi Media, Nielsen, Operative, Optimedia, Placemedia, Prohaska Consulting, Roku, Spotify, SpotX, The Wall Street Journal, The Weather Company, TiVo, Turner Ad Sales, VertaMedia, The Vertere Group, Videology, WideOrbit and Xaxis, with many others to be announced soon.

We’re privileged to have Amanda Richman, President of Starcom USA and Dan Lovinger, EVP, NBCU, as our keynote guests as well as Lisa Valentino, SVP, Network Sales and Partnerships, Conde Nast & Chief Revenue Officer, Conde Nast Entertainment participating in a spotlight fireside chat.

I hope you’ll join us for this must-attend day of learning and networking!

Learn more and register now!

(* Early bird registrants get 2 entries each for the Roku Ultra drawings.)