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What's Up With Verizon Wireless Throttling Its Heaviest Users?
Verizon's well-orchestrated buzz-building campaign for its iPhone launch yesterday hit a speed bump as stories began to circulate that even though it was promoting an unlimited data plan as a differentiator, it would actually
throttle its heaviest users. Verizon's official policy is that "if you use an extraordinary amount of data and fall within the top 5% of Verizon Wireless data users we may reduce your data throughput speeds periodically for the remainder of your then current and immediately following billing cycle to ensure high-quality network performance for other users at locations and times of peak demand."
Topics: iPhone, Verizon Wireless
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Mixing It Up With Mark Cuban At MIT
Last night's panel at MIT with Mark Cuban, boxee CEO/founder Avner Ronen and Akamai CEO Paul Sagan and yours truly, moderated by Prism's Woody Benson, was a freewheeling affair, with lots of controversy and plenty of humor. The topic was "IPTV: The Scrum for the Last Six Feet" and I think we covered all the relevant bases related to devices, over-the-top, content creation, sports and even what TV shows our kids are allowed to watch. For those wondering what compelled Mark to make the trek all the way to MIT, note the Mavs take on the Celtics at the Garden tonight. Next week I'll make the video available, and also highlight some of the fundamentally different ways Mark and I see the TV landscape unfolding.
Categories: Events
Topics: Mark Cuban, MIT Enterprise Forum
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Merrill Lynch Hits the Mark With In-Banner Video Financial Webcast
On the NYTimes.com home page yesterday I was intrigued by a rich media ad (see below) in the right column that expanded to play a video of a roundtable discussion moderated by Merrill executive Sallie Krawcheck. The ad epitomizes how online video lets brands go beyond the traditional 30-second TV spot to deeply engage their target audiences. Everything about the ad is well executed: high-quality video that can be viewed in full screen mode, professional-looking though low-key set design, chapter headings and durations that can be jumped to, links to Facebook, Twitter, etc. to share and placement on a well-trafficked, upscale-leaning site.
Categories: Advertising
Topics: Merrill Lynch
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Comcast's iPad Streaming is a Milestone for Pay-TV
This week Comcast began streaming certain shows to their Xfinity TV iPad app. I've watched a few shows already and played around a bit. My reaction is mostly positive; the app is fast (though there's a slight blank screen delay before playback begins) and browsing is straightforward. The biggest issue, as others have noted this week, is minimal content selection. True, when compared to Netflix, for example, Xfinity TV still looks thin, despite the 3,000+ hours Comcast says is there.
Categories: Cable TV Operators, Devices
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Super Bowl Advertisers Finally Tapping Into Power of Social Media and Online Video
A great article in today's NY Times shows how numerous Super Bowl advertisers have been building excitement for their ads through social media, and in some cases by already releasing the ads in their entirety. It's the right approach, though a little late in coming. Deep in the pre-VideoNuze archives is "The $10 Million Super Bowl Ad," which I wrote back in 2006, asserting that online video would dramatically enhance the value of these expensive spots. Super Bowl spots have risen in price since, to $2.8-$3.0 million apiece, and in the very long-term I'd maintain they still may get to $10 million as the Super Bowl further separates itself as the last mass broadcast event. But regardless of the price, the key is extracting the most value from them; that's what social media and online video do best.Categories: Advertising, Sports
Topics: Super Bowl
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VideoNuze Report Podcast #86 - Feb. 4, 2011
Daisy Whitney and I are pleased to present the 86th edition of the VideoNuze Report podcast, for February 4, 2011.
In today's podcast we discuss the content deal announced this week between Comcast and Time Warner that allows delivery to VOD, Xfinity TV online and iOS/Android tablets and smartphones. As I wrote in "Comcast-Time Warner Deal Shows Promise and Challenges of TV Everywhere," while the deal should be a template for others between pay-TV operators and cable TV networks, it also highlights many challenges that remain in realizing the companies' TV Everywhere vision.
Click here to listen to the podcast (12 minutes, 17 seconds)
Click here for previous podcasts
The VideoNuze Report is available in iTunes...subscribe today!Categories: Cable Networks, Cable TV Operators, Podcasts
Topics: Comcast, Time Warner
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Exclusive: FreeWheel Launches "RPM" Product To Streamline Video's Back Office
FreeWheel, the video technology company, is launching its second product today, "RPM" - Revenue & Payments Management - to streamline the complex back office financial processes associated with distributing premium-quality online video. Last week FreeWheel's co-CEOs and co-founders Jon Heller and Doug Knopper walked me through RPM and how it relates to the company's flagship Monetization Rights Management ("MRM") product.
At a high level, RPM's goal is to help media companies make sure that everyone who's supposed to get paid when online video is monetized actually does get paid - accurately, efficiently and regardless of what business models were used. As Jon explained, the problem today is that the headaches are multiplying for the financial staff in the trenches who are dealing with increasingly complicated online video monetization/distribution that involves multiple stakeholders. The hodgepodge of spreadsheets and various proprietary systems is beginning to impede business getting done. As a former CFO himself, Jon knows first-hand that when the financial team can't accurately track what the product/sales teams are doing without adding a lot of new overhead, things are going to come to a grinding halt.
Categories: Advertising, Technology
Topics: FreeWheel
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Comcast-Time Warner Deal Shows Promise and Challenges of TV Everywhere
If you're looking for a template of how pay-TV operators and cable networks need to be working together if they want to successfully combat the rise of Netflix and other over-the-top entrants, yesterday's long-term agreement between Comcast and Time Warner is a great example. Under the agreement, Comcast digital subscribers will gain access to popular programs and movies
from Turner Broadcasting networks like TNT, TBS, CNN, Cartoon Network and others, across multiple platforms, including Comcast's On Demand service, Xfinity TV online web site and companion iPad/iPhone and Android apps (which just last night began streaming full episodes). Importantly, Turner networks' viewers will also be able to view the same programs/movies on Turner web sites and online/mobile platforms. No extra charges to the consumer are planned.
The deal is a solid step forward in realizing the vision of TV Everywhere that both companies' CEOs laid out back in July, 2009 (see this video for more). And no doubt both companies want to make similar deals with others in the industry; Comcast with other cable TV network groups, and Time Warner with other pay-TV operators. Still, the fact that the two foremost proponents of TV Everywhere took a year-and-a-half to go from laying out their vision to actually announcing a deal underscores how arduous the full realization of the TV Everywhere model will be.
Categories: Cable Networks, Cable TV Operators
Topics: Charter, Comcast, Netflix, Nielsen, Time Warner
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