Super Bowl Advertisers Finally Tapping Into Power of Social Media and Online Video - VideoNuze

Super Bowl Advertisers Finally Tapping Into Power of Social Media and Online Video

Friday, February 4, 2011, 10:48 AM ET

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Posted by Will Richmond

A great article in today's NY Times shows how numerous Super Bowl advertisers have been building excitement for their ads through social media, and in some cases by already releasing the ads in their entirety. It's the right approach, though a little late in coming. Deep in the pre-VideoNuze archives is "The $10 Million Super Bowl Ad," which I wrote back in 2006, asserting that online video would dramatically enhance the value of these expensive spots. Super Bowl spots have risen in price since, to $2.8-$3.0 million apiece, and in the very long-term I'd maintain they still may get to $10 million as the Super Bowl further separates itself as the last mass broadcast event. But regardless of the price, the key is extracting the most value from them; that's what social media and online video do best.

Categories: Advertising, Sports

Topics: Super Bowl

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