VideoNuze Posts

I’m pleased to present the 363rd edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

This week Colin and I interview Clark Pierce, who is SVP, TV Everywhere and Special Projects at FOX Sports. Online delivery of sports has become a big driver of video consumption, as FreeWheel’s Video Monetization Report for 2016 highlighted earlier this week. As Clark explains, FOX Sports has fully embraced streaming sports, including 2 different Super Bowls, the World Series, multiple soccer tournaments, professional golf, NASCAR and more.

Clark details how Fox Sports has focused on the authenticated TV Everywhere model for sports streaming to an ever-growing array of connected and mobile devices. He shares insights about how FOX Sports approaches delivery quality, with detailed modeling of live audiences. Clark also talks a lot about how FOX Sports is continuing to innovate the viewer experience, incorporating data, multiple streams, audio and much more.

Listen in to learn more!
 
Click here to listen to the podcast (30 minutes, 6 seconds)

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Early bird discounted registration is now open for the 7th annual VideoNuze Online Video Advertising Summit on Wednesday, June 14th at the Westin Times Square in NYC. As always, the Ad Summit program will offer a 360-degree, comprehensive view into all of the hottest topics in online video advertising.

Of course these days online video advertising is rapidly converging with linear TV, mobile video, social and set-top box VOD/addressable advertising. Advertisers increasingly want multi-screen campaigns that target specific audiences and achieve measurable results. We’ll be digging into all of this and other critical industry topics through a mix of keynotes, fireside chats, well-curated panel discussions and research presentations. Detailed program info will be posted soon.

Over the past 6 years the Ad Summit has become a premier day of learning and networking with industry leaders from content providers, advertisers, agencies, technology companies and others in the ecosystem. Last year's Ad Summit drew over 400 attendees and 50+ executive speakers. I’m confident this year’s Ad Summit will once again be a must-attend event.

I'm excited to have 11 industry-leading companies on board as initial sponsors, including exclusive Title Partner FreeWheel; Premier Partners VertaMedia and Videology; Headline Partners Beachfront Media, Cedato, SintecMedia, Smart AdServer and Vemba, and Branding Partners Brightcove, Roku and Spotx. I’m honored they've decided to be a part of the Ad Summit. I’ll have other sponsors to share soon.

If you'd like to learn more about speaking and sponsorship opportunities, please contact me.

Learn more and register now!

FreeWheel has released its 2016 year-end Video Monetization Report,  revealing, among things, that ad views in live streams grew 36% in 2016, powered by marquee sports events and the U.S. presidential election that were streamed to connected devices. FreeWheel cited the Summer Olympics, Super Bowl 50, Game 7 of the World Series, and the first presidential debate in particular as major contributors.

More broadly, live video helped drive the 24th consecutive quarterly increase in both content views (up 20%) and ad views (up 17%) in Q4 ’16. For the full year 2016, content views increased 26% and ad views increased 24%.

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Akamai has launched Akamai Media Acceleration, a new content delivery technology which boosts the quality of over-the-top video, as well speeds up video game and software downloads. In a briefing, Alex Balford, senior product marketing manager, media, told me that Media Acceleration was developed in order for Akamai customers to deliver broadcast TV quality OTT experiences to viewers, whose expectations continue to rise.

Alex said that Media Acceleration addresses the last mile connection from the edge of Akamai’s own network to the viewer’s device. It uses an emerging technology standard called “Quick UDP Internet Connections” or “QUIC,” to detect and overcome congestion or latency, including in the viewer’s in-home WiFi network.

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Teads, which pioneered the outstream video ad format that has been widely emulated, is being acquired by Altice, the multinational telecom provider.  The purchase price is up to 285 million Euros, or approximately $307 million, with 75% paid at closing and the remaining 25% based on Teads’ 2017 revenue performance. Teads’ Executive Chairman Pierre Chappaz and CEO Bertrand Quesada will continue leading Teads.

For Altice, which previously acquired and combined 2 large U.S. cable TV providers Cablevision and Suddenlink over the past 2 years, creating the 4th-largest player in the industry, the Teads deal is a bid to increase its advertising footprint, which the company said will be 700 million Euros or nearly $650 million per year.

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“Mad Men” creator Matthew Weiner explained how Netflix’s and Amazon’s international distribution capabilities are changing the TV industry’s economics as well as mitigating domestic viewership fragmentation, in an interview he did with Videology’s Chairman and CEO Scott Ferber at the company’s “Full Frontal 2017” event on March 8th.

It’s no secret that both Netflix and Amazon are aggressively promoting their SVOD services in approximately 200 different countries around the world. But Weiner explained how having their own international distribution footprint distinguishes them from other networks, enabling them to pursue projects with the intention of globally distributing the programs without the necessity of having partners.

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I’m pleased to present the 362nd edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

It’s no secret that we’re all using all kinds of connected devices these days to consume video. To help illustrate just how mainstream a behavior this has become, this week Colin and I review data from a number of recent research reports that have hit our radar. The takeaway is that consumers are taking advantage of the myriad choices they now have. See how your own video consumption aligns with the key trends.

Listen in to learn more!
 
(Note, we had a little problem with audio quality which we’ll hopefully fix for next week)

Click here to listen to the podcast (22 minutes, 10 seconds)
 

Click here for previous podcasts

Click here to add the podcast feed to your RSS reader.

The VideoNuze podcast is also available in iTunes...subscribe today!