The World Cup’s success flowed through to streaming, with Fox One adding 2.8 million subscribers in June and Peacock adding 2 million in Q2. Peacock also turned its first profit in Q2, of $189 million, though management warned results will vary by quarter. 

YouTube also benefited, with over 1.7 billion unique viewers globally watching World Cup related video. That helped drive ad revenue to $11.1 billion in Q2, up 13% year-over-year. YouTube is also pursuing a range of ad enhancements and AI features that will grow engagement and ad revenue going forward.  

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