Tomorrow is Thanksgiving, the biggest food holiday of the year. But for many people, food is a year-round personal obsession, which can now be amplified through mobile, social and video technologies. Operating at the intersection of these powerful trends is a startup called Tastemade, which is building a foodie community of digital natives through an innovative prosumer and user-generated video programming model. When I was in LA recently, I visited with Stephen Kydd, one of the 3 co-founders of Tastemade, who all worked together previously at Demand Media.
Poor quality online video experiences cost brands in numerous ways, according to a new Brightcove survey. 62% of respondents are likely to blame the brand, rather than their ISP or video hosting provider such as YouTube, when encountering poor quality video. In addition, 60% of respondents experiencing poor video quality said it would dissuade them from social engagement with the brand, 57% said they'd be less likely to share a low quality video and 23% said low quality would make them hesitant to purchase from the brand.
The Brightcove survey highlights quality issues with YouTube specifically, which brands have aggressively embraced for its massive reach. But while YouTube offers huge audience potential, 75% of survey respondents reported experiencing buffering and freezing on the site, with 33% saying these problems affect half of the videos they watch. This leads to about 1/3 of viewers experiencing problems abandoning the video rather than waiting for the buffering to stop.
Categories: Brand Marketing
VideoSchmooze is coming up just one week from today, Tuesday morning, Dec. 3rd in NYC. There's still time to buy tickets and join 250 industry colleagues in what promises to be an outstanding morning of learning and networking. Individual tickets are $135, 5-packs are $575 and 10-packs are $1,000.
I'm super excited about this VideoSchmooze because we will be digging into so many of the hottest topics in the video industry right now. We'll hear from incredibly knowledgeable analysts and executives who will be sharing their insights and perspectives. Beyond the on-stage sessions, there will be great networking with attendees from lots of industry leaders like Aereo, AOL, DirecTV, Google, LG, MLB, ESPN, NBCU, Nielsen, Roku, Showtime, Telemundo and others.
Importantly, research and data will play a big role in this VideoSchmooze, keeping discussions grounded and hype-free. A special bonus is that FreeWheel will debut data from their Q3 '13 Video Monetization Report and Videology will provide a sneak peak at findings from a new media buying study conducted with Forrester Research.
The lead sponsors for this 10th VideoSchmooze are FreeWheel, Synacor, thePlatform and Undertone, with branding sponsors Clearleap, Unicorn Media and VideoHub.
I know it's an early morning start, but I promise plenty of coffee and a delicious continental breakfast. I look forward to seeing you at VideoSchmooze on Dec. 3rd!
LEARN MORE AND REGISTER NOW!
Video analytics provider BrandAds has released a survey showing that 60% of advertisers believe they can’t adequately measure the impact of their online video ad campaigns using currently available data and tools.
More than 50% of those surveyed also said that existing online video measurement tools are too expensive and create too much operational overhead. Over 80% said they must wait more than 24 hours before getting campaign data results, making it almost impossible to make real-time changes.
Following the launch of VideoNuze iQ - the hub for video data and analysis - in early October, I'm pleased today to unveil a new feature, our "Expert Series" video interviews. Expert Series are 20-minute video interviews with industry analysts and executives responsible for the critical new video research. So in addition to VideoNuze iQ's own analysis of newly released video research, you'll now also hear directly from the experts themselves.
Kicking off the Expert Series is Jonathan Hurd, Director of Altman Vilandrie & Co., a strategy consulting firm focused exclusively on Telecom, Media and Technology. Jonathan oversees a comprehensive AV & Co. survey of consumer behaviors and attitudes toward traditional and new video services. In this Expert Series interview, Jonathan shares key highlights.
The survey data underscores online video's rapid adoption and benefits, along with Netflix's dominance and the rise of tablet/smartphone viewing. But it also clarifies that, for now, cord-cutters' main motivation is mainly economic. Importantly, the survey also shows the durability of live broadcast TV, even among millennials, along with the appeal of pay-TV subscriptions and TV Everywhere.
The video interview is embedded below and Jonathan's slides are available here. You can connect directly with Jonathan at jhurdATaltvil.com. I welcome your feedback on the new Expert Series format.
I'm pleased to present the 205th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
Colin is in London this week and shares observations on the intense battle for broadband subscribers in the U.K. BT has been aggressively laying fiber in a bid for broadband subscribers. It recently spent about 1.4 billion pounds on soccer rights to supply its BT Sport channels. Colin says BT has seen lift in both broadband and pay-TV subscribers as a result. One wonders whether Google could try something similar here in the U.S. by bidding for NFL and other rights somewhere down the road?
Speaking of the NFL, it and Major League Baseball were in the news this week for filing a brief with the Supreme Court urging review of broadcasters' challenge to Aereo. The leagues basically asserted that if Aereo is deemed legal, more of their games will migrate to cable, which of course has been happening anyway. Meanwhile Aereo's lead investor Barry Diller said this week he could see a 35% adoption rate for Aereo long-term, primarily driven by millennials. This would be hugely disruptive if it were to happen.
Listen in to learn more!
Click here to listen to the podcast (18 minutes, 11 seconds)
There are all kinds of videos available online these days, but, according to a recent survey by the NY Times Consumer Insights Group, those that entertain are still the most popular for frequent viewers. 78% of survey respondents who watch online video several times per month cited "entertains me/enjoyable" as the reason they watch online video, followed by "makes me laugh" (71%). In third place was "learn something new" (64%).
Topics: NY Times
Content recommendation provider Taboola, which I've been tracking since its early days, is now on a $100 million annual revenue run rate, according to co-founder and CEO Adam Singolda, whom I spoke to yesterday. It's the first time Taboola has revealed its revenue profile, and Adam also said the company has also been cash flow positive for several months.
Taboola got its start helping content providers generate more video views on their sites by analyzing their own videos and the sites' users' behaviors and then adding a strip of recommended videos to help recirculate traffic. It then expanded by providing those recommendations to an ever-growing publisher network. In December, 2011, it applied the same underlying predictive technology to article recommendations and also began distributing these through its network. Adam said there are now over 1 million articles and videos, which are recommended 3 billion times/day.