Altitude Digital - leaderboard - 6-9-15

VideoNuze Analysis

  • thePlatform Introduces Unified Ingest Service for Video and Metadata

    thePlatform has introduced Unified Ingest Service, a streamlined process for pay-TV operators to manage video and metadata for distribution across set-top boxes and connected/mobile devices.

    thePlatform's co-CEO Marty Roberts told me that while operators are highly motivated to increase the breadth of their content offerings, they are challenged by the fact that ingest is still a largely siloed process depending on distribution channel (e.g. linear, VOD, IP video, etc.). As an example, Marty noted that in one operator's case, it is now taking in up to 16 different files for the exact same piece of content.

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  • thePlatform full banner - 2-6-15
  • Teads' Outstream Video Ads Now Compatible With iOS For Mobile Web

    Teads has announced this morning that its "outstream" video ads are now compatible with Apple's iOS for mobile web. Teads' outstream video ad units can be inserted in text articles on the mobile web and begin to play as the user scrolls the page. They stop playing when the user scrolls past them. This results in 100% viewability.

    This past March Teads released its mobile SDK allowing outstream ads to run in mobile apps. But until now outstream ads could not run on mobile web in iOS because the device's full screen native player is force-launched, rather than allowing video ads to be viewed in-page.

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  • Akamai - full banner - 6-2-15
  • VideoNuze Podcast #278: Data Takes Center Stage

    I'm pleased to present the 278th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    This week Colin and dig into why data is taking center stage for video content providers and advertisers. We completely agree with the point Videology Chairman and CEO Scott Ferber made in his opening presentation at this past Tuesday's Video Ad Summit, that "The One With the Data Rules" in the converged world.

    There is growing recognition that data is the glue that will guide multiscreen strategies and executions, in both content development and advertising. We discuss how companies like Netflix, Hulu, Sling TV and others are already capitalizing on data. Yet, it's still early days for exploiting data's full potential.

    As our Video Ad Summit morning keynoter, David Cohen, Chief Investment Officer of Universal McCann said very well, we're in a phase where advertisers are trying to re-aggregate audiences across platforms and services at a scale comparable to what was available on TV not that long ago. Doing so is incredibly difficult, but data is the key to ultimately enabling this.

    Listen in to learn more!



    Click here to listen to the podcast (20 minutes, 1 second)

    Click here for previous podcasts

    Click here to add the podcast feed to your RSS reader.

    The VideoNuze podcast is also available in iTunes...subscribe today!

     
  • Akamai - full banner - 6-2-15
  • YouTube Newswire Launches, a Partnership of Google News Lab and Storyful

    YouTube has launched YouTube Newswire, powered by Storyful, where journalists can access eyewitness user-generated videos to incorporate into their reporting. Storyful, a social news agency startup that News Corp. acquired in December, 2013, verifies and curates the videos. YouTube Newswire is free, and includes global and regional feeds covering news, weather and politics.

    Eyewitness videos have become a huge part of news reporting because of the mass proliferation of smartphones, which allow for spontaneous video capture often well ahead of the arrival of established news organizations. Social media has amplified the reach of these videos. But with all this video floating around the challenge becomes finding it, verifying it, organizing it and gaining the rights to use it - all prerequisites for it being used by established news outlets.

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  • Altitude Digital - full banner - 6-11-15
  • Perspective What's this? Shifting the Viewability Conversation: Metrics that Drive Results

    Since the MRC released its viewability guidelines just over a year ago, the industry has made significant progress addressing the standard - from display to video and now mobile. But major challenges are still evident and will continue to be until all sides of the industry can agree on a solution. With many advertisers now demanding 100 percent viewability, inconsistent measurement across vendors, and publishers not fully understanding the methodology behind their viewability numbers - whose responsibility is it to finally slay the giant that is viewability?

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  • thePlatform full banner - 2-6-15
  • Videology CEO: Why TV/Video Ad Convergence is Coming and Data Rules

    Hundreds of industry executives turned out for yesterday's 5th annual VideoNuze Online Video Ad Summit for a jam-packed day of learning and networking. I'll be posting all of the session video recordings over the next few weeks as soon as they're edited.

    Scott Ferber, chairman and CEO of Videology (the Video Ad Summit's Title Partner), kicked off the day with a presentation titled "TV and Video: A Year of Convergence" in which he articulated why convergence is not about "either/or" but rather is about "more" - essentially good news for TV advertising. Scott shared a number of relevant data points supporting the case and then moderated a session which dug deeper into the issues.

    For today, I have embedded Scott's slides below, which perfectly set the stage for the Video Ad Summit's program. As you'll see, Scott's "golden rule" for the converging world  is "The One with the DATA Rules." This was echoed throughout every session of the day, with participants repeatedly reinforcing this point, while observing a key challenge is distilling the key data that really matters into actionable insights.

    I'll have lots more on the Video Ad Summit in the coming weeks. It was an amazing day and I'm incredibly grateful to our 55 executive speakers and 21 sponsors!

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  • Altitude Digital - full banner - 6-11-15
  • LAST CHANCE to Register for Tomorrow's Video Ad Summit

    The 5th annual VideoNuze Online Video Ad Summit is tomorrow, Tuesday, June 16th in NYC. So if you've been on the fence about whether to attend, this is your last chance to decide. Here's are some inducements:

    - 55 industry executives will be speaking on 13 different sessions covering the most relevant topics in online video, including TV/Video advertising convergence, mobile video advertising, YouTube, Programmatic from the buy and sell sides, how brands and content providers are modernizing their business approaches for the online video era, viewability, innovation, connected TVs and much more.

    - Our 2 fantastic keynote guests are David Cohen, Chief Investment Officer, Universal McCann and Neeraj Khemlani, co-president, Hearst Entertainment & Syndication, who will share their insights on the future of advertising and content in interviews with me.

    - Over 500 industry colleagues are registered, guaranteeing a premier day of networking, as well as learning.

    - Cocktails on the terrace, on what will be a beautiful summer evening (fingers crossed!).

    What else can I tell you?

    Join us!

    Register now!

     
  • thePlatform full banner - 2-6-15
  • VideoNuze Podcast #277: How Mobile Video's Surge is Impacting the Whole Ecosystem

    I'm pleased to present the 277th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    On today's podcast we dig into the incredible growth in mobile video consumption and how it is impacting content creators and advertisers. Earlier this week I wrote about how Facebook's auto-play and audio-off video, which is mainly consumed on mobile, is influencing the creative process. Colin weighs in with new IAB data showing how pervasive mobile video viewing has become, including how many people are now watching 2 screens simultaneously.

    Stepping back, we're in agreement that mobile is really a game-changer for everyone in the ecosystem. The advent of larger screen smartphones in particular has fundamentally changed how these devices are used, making video much more important. Neither of us sees this trend slowing any time soon.

    Listen in to learn more!



    Click here to listen to the podcast (20 minutes, 5 seconds)

    Click here for previous podcasts

    Click here to add the podcast feed to your RSS reader.

    The VideoNuze podcast is also available in iTunes...subscribe today!

     
  • thePlatform full banner - 2-6-15

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