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VideoNuze Analysis

  • With New Two Year Deal, MLB Becomes Huge Beneficiary of YouTube TV’s Aggressiveness

    Major League Baseball is becoming a huge beneficiary of YouTube TV’s aggressive expansion plans. Under a new deal announced this morning, YouTube TV will be the “presenting sponsor” of the 2018 and 2019 World Series, the same groundbreaking role YouTube TV had in last Fall’s classic. That deal had many innovative aspects and introduced the YouTube TV brand and service to millions of viewers.

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  • NABShow - full banner - 2-6-18
  • New Facebook Watch Product Leader Must Pursue Major Revamp

    A couple of days ago Facebook appointed a new leader of its Facebook Watch product team, Mike Bidgoli, who was previously at Pinterest. Watch has become a critical Facebook video initiative, especially with the company’s recent algorithm change to the News Feed, which deemphasizes professional content. Publishers hoping to build out their video businesses on Facebook must now look to Watch.

    Unfortunately, in my experience Watch is a mess, with a non-personalized, incoherent user experience that does virtually nothing to draw in newcomers or reward returning viewers. Compared with Netflix’s UI, for example, which does an excellent job of recommending content based on your usage and profile, Watch seems prehistoric.

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  • Early Bird Registration is Now Open for 8th Annual VideoNuze Online Video Ad Summit; Win a 55-Inch Roku TV

    Early bird discounted registration is now open for the 8th annual VideoNuze Online Video Advertising Summit on Tuesday, June 12th at the Westin Times Square in NYC. By registering early you save $100 and also double your chances* of winning a 55-inch Roku TV, generously provided by Roku.

    The Video Ad Summit is the premier event of the year for anyone in the industry seeking insights and data about online video advertising and how it’s converging with traditional TV advertising, mobile and connected TV advertising and the broader digital landscape. The program includes a compelling mix of keynotes, panel discussions and research presentations covering the hottest topics in the industry. Detailed program info will be posted soon.

    Last year's Video Ad Summit drew over 400 attendees and 50+ executive speakers. The 2018 Video Ad Summit will once again be a must-attend event.

    I'm excited to have 7 industry-leading companies on board as initial sponsors, including Premier Partners Extreme Reach and Verizon Digital Media Services; Headline Partners Beachfront Media and Operative, and Branding Partners Brightcove, Cedato and Roku. I’ll have other sponsors to share soon.

    If you'd like to learn more about speaking and sponsorship opportunities, please contact me.

    Learn more and register now!

    (*Early bird registrants get 2 entries for the Roku TV drawing.)

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  • Oscars are Latest Marquee TV Event in 2018 to Suffer Viewing Decline as Audiences Splinter

    Preliminary overnight numbers for the Oscars show an 18.9 rating in prime time, down 16% vs. 2017’s 22.4 rating. The overnight rating is a new record low for the Oscars, and importantly continues the dismal showing for 2018’s marquee TV events: Golden Globes (-5% vs. 2017), Super Bowl (-7% vs. 2017, worst in 9 years), Olympics (-7% vs. 2014, worst ever) and Grammys (-24% vs. 2017, worst in 9 years). Clearly TV’s biggest events are losing their luster.

    There are always challenges particular to each event (e.g. Olympics time zone issues, Patriots fatigue, etc.). In the case of the Oscars, an ongoing problem is the disconnect between best picture winners and box office performance. A fascinating WSJ article on Friday detailed how only 4 best picture winners in the past 12 years have been among their year’s 25 highest-grossing movies, with none cracking the top 15. In the current era of superheroes, animation and franchise movies, thoughtful best picture nominees simply don’t draw the biggest audiences, in turn diminishing the Oscars’ relevance (2018 could be a quasi-exception with “Black Panther”).

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  • VideoNuze Podcast #409: Exploring NBCUniversal’s Ad Reduction Decision

    I’m pleased to present the 409th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    On this week’s podcast we dig into NBCUniversal’s decision to reduce the number of ads in commercial pods by 20% and ad time by 10% across all its networks in prime time. Colin and I agree that it’s a clear recognition that the traditional TV ad experience isn’t sustainable for viewers or advertisers.

    But how the move will ultimately work out for NBCUniversal isn’t clear. Colin is skeptical that the math is going to add up, citing larger industry headwinds, such as Netflix’s massive content investments, that will keep depleting TV audiences. While the challenges are steep, TV does have certain inherent advantages and the move is a start in the right direction. It will be fascinating to see how things unfold.

    Listen in to learn more!

    Click here to listen to the podcast (24 minutes, 6 seconds)

    Click here for previous podcasts

    Click here to add the podcast feed to your RSS reader.

    The VideoNuze podcast is also available in iTunes...subscribe today!

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  • Can NBCUniversal Make the Math Work on Fewer Ads and Less Ad Time?

    Yesterday, NBCUniversal announced plans to reduce the number of ads in commercial pods by 20% and reduce ad time by 10% across all its networks in prime time. The move will almost certainly meet its goals of creating a better viewer and advertiser experience. But an overarching question is whether it will ultimately benefit NBCUniversal and the broader TV industry? The answer to these questions lie in whether NBCUniversal can make the math work on fewer ads and less ad time.

    Obviously it’s a risky move for any business to reduce the quantity of what it sells, betting that customers will be willing to pay more for a scarcer resource. But basic laws of supply and demand are in NBCUniversal’s favor: when supply is reduced, then even at constant demand, prices should rise.

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  • NABShow - full banner - 2-6-18
  • Pixability Launches Self-Service Video Ad Buying Across YouTube, Facebook and Instagram

    Pixability has launched a self-service platform for buying video ads across YouTube, Facebook and Instagram. As Pixability’s CTO Andreas Goeldi and Chief Product Officer Alan Beiagi told me in a briefing, the move means that all of the company’s buying tools which have been available only as a managed service to date, will now be available for self-service.

    Pixability believes this is the first time ad buyers have had self-service access to buying tools across these major social networks. The initiative comes in response to major agencies being under pressure to provide more value for clients and take more control over the video ad buying process. Pixability unifies buying and reporting across social networks that have their own disparate ways of targeting users.

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  • Wicket Labs - full banner - 3-19-18
  • JW Player and SpotX Streamline Header Bidding to Spur Video Ad Monetization

    JW Player and SpotX recently announced a new header bidding solution to drive improved video ad monetization across JW’s huge base of content publishers. Dubbed “Video Player Bidding,” the solution is meant to radically simplify and accelerate JW publishers’ implementation of header bidding, while exposing their inventory to SpotX’s deep pool of demand sources. I caught up with JW’s co-founder and SVP, Strategic Partnerships Brian Rifkin and SpotX’s CRO Sean Buckley, to learn more.

    For those not familiar, header bidding is a way for publishers to increase yield on their ad inventory, by simultaneously accepting bids from various demand sources, with the highest bid winning. The approach contrasts with the traditional “waterfall” model, whereby bids are sequentially evaluated. As programmatic buying has gained in display ads, header bidding has become widely used.

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