A reminder that early bird discounted registration is available for the 7th annual VideoNuze Online Video Advertising Summit on Wednesday, June 14th at the Westin Times Square in NYC. All early bird registrants will be entered to win a 55-inch TCL Roku TV, generously provided by Roku.
I’m excited that 15 industry-leading companies are supporting the Ad Summit, including new Premier Partners Extreme Reach, Comcast Technology Solutions and Verizon Digital Media Services plus Branding Partner JW Player. They join those I previously announced - exclusive Title Partner FreeWheel; Premier Partners VertaMedia and Videology; Headline Partners Beachfront Media, Cedato, SintecMedia, Smart AdServer and Vemba, and Branding Partners Brightcove, Roku and SpotX.
The Ad Summit will once again be a premier day of learning and networking with executives from around the ecosystem, including content providers, advertisers, agencies, technology companies and others in the ecosystem. At last year's Ad Summit, over 400 executives attended, with over 50 speakers.
For anyone looking for a deep dive into online video advertising and how it’s converging with TV and mobile video, the Ad Summit will be time well-spent. Our keynotes, fireside chats, well-curated panel discussions and research presentations all promise to deliver relevant, actionable insights.
If you'd like to learn more about speaking and sponsorship opportunities, please contact me. Learn more and register now!
Video personalization engine IRIS.TV has helped The Hollywood Reporter- Billboard Media Group more than double its video views from 80 million in October ’16 to 210 million in February ’17. Most of the viewership is on owned and operated properties. In a briefing, John Amato, President, Entertainment Group and Michael Palmer, GM, Video, told me that the key has been using IRIS.TV’s technology to drive longer session lengths with viewers watching two to four videos instead of just one.
Online video platform Brightcove has announced Brightcove Live, a live streaming solution that includes server-side ad insertion, cloud DVR, content encryption, on-the-fly clipping and VOD asset creation. Brightcove Live can be deployed as a standalone service and also as part of Brightcove’s broader Video Cloud platform, which means it taps into all of Video Cloud’s technology tools and partnerships.
Downloading video for offline playback continues to gain momentum with Showtime announcing late last week that it has enabled downloading of its entire roster of programs from its standalone subscription and TV Everywhere apps at no additional cost. Downloading is available on iOS and Android phones and tablets plus Amazon Fire tablets.
Loyal VideoNuze readers know that I’ve been an enthusiastic downloading proponent for 4 1/2 years, back to when I first experienced TiVo’s implementation of it via TiVo Stream. I immediately saw downloading as a killer app because it allowed high quality out-of-home viewing independent of shaky or non-existent WiFi hotspots and/or eating up expensive mobile data plans (if they could even support video streaming).
I’m pleased to present the 365th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
First, we’d like to thank our podcast sponsor Akamai Technologies, which will show its Media Acceleration capabilities and range of cloud-based solutions at the NABShow in Las Vegas, in booth SL3324. Click here to schedule a meeting.
On this week’s podcast, Colin and I discuss Amazon’s burgeoning role in video and how Amazon Prime’s unique model gives the company unprecedented advantages. Prime’s power was on full display earlier this week when Amazon nabbed the rights to the NFL’s Thursday Night Football package for $50 million, 5 times more than what Twitter paid last season.
Colin and I agree that Amazon’s ability to view video investments as drivers for Prime membership retention/acquisition and ultimately increased commerce is a huge threat to everyone in the industry. Colin shares research on how the world is starting to wake up to this, though we believe that Amazon’s video potential is nowhere close to being fully appreciated yet.
Listen in to learn more!
Click here to listen to the podcast (21 minutes, 59 seconds)
Verizon Digital Media Services (VDMS) has unveiled Verizon Media Xperience Studio, a new content intelligence system which allows content providers to further automate online video workflows and gain greater insights into the performance and profitability of individual video assets.
In a briefing, VDMS’s CMO Mary Kay Evans and product director Jason Friedlander explained that while analytics have always been a part of the VDMS offering, Xperience Studio is the first initiative that spans all aspects of its product suite, allowing much greater insights than ever before.
Topics: Verizon Digital Media Services
If you’ve spent any time browsing web sites, you have no doubt seen an outstream video ad embedded in a text-oriented web page. Outstream ads have become extremely popular because they allow publishers to tap into high video CPMs without having to actually create or syndicate video.
Now a new study from French adtech provider Sublime Skinz, conducted by Ipsos, reveals that outstream ads may also outperform traditional pre-roll ads, which are the industry’s workhorse unit. Ipsos queried 600 US adults on various metrics comparing pre-rolls with Sublime Skinz’ “Video Skinz” unit.
Topics: Sublime Skinz
Amazon further reinforced its position as the most influential company in the video industry with news late yesterday that it had won the rights to stream the NFL’s 10 game Thursday night football package for $50 million, with plans to make the games available for Amazon Prime members only (they'll still be broadcast alternatively on CBS and NBC, and on NFL Network). The sum is a whopping 5 times more than the $10 million that Twitter reportedly paid for the same rights last season.
The key to understanding Amazon’s willingness to pay up for the TNF rights is the power of its unique business model, based on Prime. As I wrote last November, Prime is the linchpin for Amazon’s ever-expanding video initiatives.
At last summer’s Recode conference, Amazon CEO and founder Jeff Bezos plainly articulated Prime’s value to the company in driving greater customer loyalty and increased purchases (if you’re a Prime customer, you no doubt know this dynamic yourself). And keep in mind, with approximately 60 million members paying $99 per year, Prime generates $6 billion in revenue for Amazon before a single purchase has been made.