Clearleap, an IBM Company - leaderboard2 - 11-1-16

VideoNuze Analysis

  • Two Weeks From Today at SHIFT: Hear from 50 Speakers Including NBCU, Starcom, ABC, GroupM, Havas Media, Spotify, Nielsen, Hulu, Conde Nast, eMarketer, Many Others

    Two weeks from today will be our SHIFT // 2016 Programmatic Video & TV Advertising Summit on November 30th in NYC. We have an amazing program planned, with 50 speakers on a dozen meticulously planned sessions throughout the day.

    Our morning keynote interview is with Dan Lovinger, EVP, NBC Sports Group Advertising Sales and our afternoon keynote interview is with Amanda Richman, President of Starcom USA. In addition, Lisa Valentino, SVP, Network Sales and Partnerships, Conde Nast & Chief Revenue Officer, Conde Nast Entertainment will be featured in an afternoon spotlight fireside chat.

    To get a sense of how profound programatic’s role is poised to be, eMarketer is forecasting that programmatic video will rise from $6.2 billion in 2016 to $10.6 billion in 2018, while programmatic TV will increase from $710 million in 2016 to $4.4 billion in 2018. Clearly there are very strong market drivers at work, and I’m thrilled that Lauren Fisher, eMarketer’s senior analyst responsible for developing these forecasts will kick off SHIFT by presenting her analysis.

    A reminder that all SHIFT paid attendees will be entered to win 1 of 3 Roku Ultra 4K players, generously provided by Roku. Additional discounts are available on 5-packs and 10-packs. And, startups and students can register for the reduced $245 ticket (contact me for the code).

    In addition to SHIFT’s high-impact program, there will be abundant networking opportunities with speakers and attendees.

    Please join us for what will be the highest-impact day of learning and networking around programmatic video & TV of 2016.

    Learn more and register now!

     
  • Akamai full banner - 11-10-16
  • Cord-Cutting Remained Modest in Q3, But Potentially Turbulent 2017 Looms

    According to industry data compiled by Leichtman Research Group, cord-cutting remained relatively modest in Q3 ’16, with the top 11 pay-TV operators, which account for approximately 95% of the market, losing 255K subscribers vs. 210K lost in Q3 ’15. As has been the trend in recent quarters, cable operators performed better than satellite and telco operators, which are disprorportionately bearing the brunt of the overall market’s slow, but ongoing, contraction.

    continue reading

     
  • Akamai full banner - 11-10-16
  • Research: 46% of People Who Watched a Branded Video on Social Media Then Made a Purchase

    Here’s an eye-opening data point: according to new research from Brightcove, 46% of respondents said they made a purchase as a result of watching a branded video on social media (with 53% of U.S. respondents doing so). And another 32% of respondents said they considered doing so. The data shows the increasing importance of social media as an influential platform for marketers and the power of branded videos - as opposed to conventional 15 or 30-second ads - as a key purchase motivator.

    With marketers increasingly concerned about ROI on their spending and consequently shifting dollars into digital media, the research only magnifies the challenge TV networks face in retaining advertisers’ allegiance.

    continue reading on VideoNuze iQ

     
  • Clearleap, an IBM Company - full banner2 - 11-1-16
  • Perspective What's this? Metadata, Content Discovery and the Future of Audience Engagement

    The television viewing experience has changed dramatically over the last few years, moving from a TV set in the living room to mobile devices with HD screens that travel wherever you go. Not only has the device that we watch TV on changed, but the dynamic of how we watch has also undergone a fundamental change. TV viewing is no longer a family activity, with multiple family members watching the same show.  Rather, it’s now an individual activity, with different members of the family watching different programming at the same time, often in the same room.  

    For content distributors and programmers, the effects of this shift are further exacerbated due to the sheer volume of quality video content being produced and widely available to consumers.

    continue reading

  • Clearleap, an IBM Company - full banner2 - 11-1-16
  • LAST DAY to Save $100 on Tickets to Nov. 30th SHIFT // 2016 Programmatic Video & TV Ad Summit

    Today is the LAST day for early bird discounted tickets for the SHIFT // 2016 Programmatic Video & TV Advertising Summit on Wednesday, November 30th in NYC. Early bird registration saves you $100 and also doubles your chances* of winning 1 of 3 Roku Ultra 4K players, generously provided by Roku. Additional discounts are available on 5-packs and 10-packs. And, startups and students can register for the reduced $245 ticket (contact me for the code).

    There are over 40 industry executives speaking on a dozen different sessions at SHIFT from ABC, A+E Networks, Alphonso, Altitude Digital, AOL, Beachfront Media, Cadreon, Cedato, eMarketer, FreeWheel, Foundation Capital, Fox Networks Group, GroupM, Havas Media, Horizon Media, Hulu, Magid, Magna Global, MediaLink, Modi Media, Nielsen, Operative, Optimedia, Placemedia, Prohaska Consulting, Roku, Spotify, SpotX, The Wall Street Journal, The Weather Company, TiVo, Turner Ad Sales, Univision, VertaMedia, The Vertere Group, Videology, WideOrbit and Xaxis and others.

    Our awesome keynoters include Amanda Richman, President of Starcom USA and Dan Lovinger, EVP, NBCU, as our keynote guests as well as Lisa Valentino, SVP, Network Sales and Partnerships, Conde Nast & Chief Revenue Officer, Conde Nast Entertainment participating in a spotlight fireside chat.

    I hope you’ll join us for this must-attend day of learning and networking!

    Learn more and register now!

    (* Early bird registrants get 2 entries each for the Roku Ultra drawings.)

     
  • Akamai full banner - 11-10-16
  • VideoNuze Podcast #347: Facebook’s Video Ambitions

    I'm pleased to present the 347th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    On this week’s podcast we discuss Facebook’s video ambitions. Colin was in London at the OTT TV World Summit where he saw a fascinating presentation by Matthew Corbin, who’s in global product marketing for Facebook. Colin shares highlights of what he learned, including how Facebook thinks of itself as the “world’s discovery agent.” Matthew said Facebook thinks of itself “not as a broadcast network, but as a network of broadcasters,” which feels like an apt description. Combined with Facebook’s targeting capabilities, this translates to lots of potential.

    On Facebook’s Q3 ’16 earnings call, CEO Mark Zuckerberg also highlighted how he wants video to be at the center of all of Facebook’s apps and services. It’s becoming clearer that the primary way Facebook is going to be able to continue its torrid revenue growth is by shifting over more TV ad spending, hence the push toward video.

    After discussing Facebook, we shift gears and spend 5 minutes reviewing the excellent Comcast-Netflix integration which I wrote about earlier this week.

    Listen in to learn more!
     
    Click here to listen to the podcast (23 minutes, 26 seconds)



    Click here for previous podcasts

    Click here to add the podcast feed to your RSS reader.

    The VideoNuze podcast is also available in iTunes...subscribe today!

     
  • Clearleap, an IBM Company - full banner2 - 11-1-16
  • Early Bird Ends Tomorrow: Save $100 and Win a Roku Ultra at Nov. 30th SHIFT // 2016 Programmatic Video & TV Ad Summit

    Early bird discounted tickets end tomorrow for the SHIFT // 2016 Programmatic Video & TV Advertising Summit on Wednesday, November 30th in NYC. If you register early you save $100 and also double your chances* of winning 1 of 3 Roku Ultra 4K players, generously provided by Roku. Additional discounts are available on 5-packs and 10-packs. And, startups and students can register for the reduced $245 ticket (contact me for the code).

    SHIFT is going to be a jam-packed day of learning and networking with 40+ industry executives on a dozen different sessions. Attendees will hear from companies leading the charge into programmatic video and TV including ABC, A+E Networks, Alphonso, Altitude Digital, AOL, Beachfront Media, Cadreon, Cedato, eMarketer, FreeWheel, Foundation Capital, Fox Networks Group, GroupM, Havas Media, Horizon Media, Hulu, Magid, Magna Global, MediaLink, Modi Media, Nielsen, Operative, Optimedia, Placemedia, Prohaska Consulting, Roku, Spotify, SpotX, The Wall Street Journal, The Weather Company, TiVo, Turner Ad Sales, Univision, VertaMedia, The Vertere Group, Videology, WideOrbit and Xaxis and others.

    Our amazing keynoters include Amanda Richman, President of Starcom USA and Dan Lovinger, EVP, NBCU, as our keynote guests as well as Lisa Valentino, SVP, Network Sales and Partnerships, Conde Nast & Chief Revenue Officer, Conde Nast Entertainment participating in a spotlight fireside chat.



    I hope you’ll join us for this must-attend day of learning and networking!

    Learn more and register now!

    (* Early bird registrants get 2 entries each for the Roku Ultra drawings.)

     
  • Clearleap, an IBM Company - full banner2 - 11-1-16
  • JW Player Introduces Live Streaming Service, Aiming for Simplicity

    Aiming for simplicity, popular online video platform provider JW Player has introduced JW Live, a cloud-based, live streaming service for content providers. JW Live is meant to be an out of the box service that is integrated with the JW player and platform, enabling content providers to easily power up live streams for their audiences.

    JW Live is the latest effort to popularize live streaming, a category receiving a lot of attention these days, primarily because Facebook is aggressively pursuing it with Facebook Live. JW Live is another example of how technology providers are positioning themselves to assist content providers in powering their own businesses, as opposed to becoming solely reliant on platforms like Facebook, YouTube, Snapchat and others which offer large audiences, but risk undermining control over revenue generation and loyalty.

    continue reading

     
  • Clearleap, an IBM Company - full banner2 - 11-1-16

Sample