Recently on Videonuze
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Tipping Point? Q1 '13 Broadband Subscriber Growth Was 6x Bigger Than Pay-TV's
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VideoHub Gets MRC Accreditation for Video Viewability and Other Metrics
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LAST DAY for Early Bird Discount - June 4th Video Ad Summit
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VideoNuze Podcast #180 - Does Live Streaming TV Make Sense?
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Turns Out Most "Mobile Video" Experiences Actually Happen at Home
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Multiscreen Live Linear - Consumer Values and Perceptions
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Live Streaming Gets Another Boost As Brightcove Rolls Out New Live Module
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Early Bird Discount Ends This Friday for June 4th Video Ad Summit in NYC
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Study: Click-Through Rate for In-Stream Video Ads is Four Times Higher Than for Rich Media and Mobile
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ABC Introduces Live Streaming as TV Everywhere's Grip on Broadcast TV Tightens
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Save $100 by Registering Early for the June 4th Video Ad Summit and Win a Smart TV
Early bird discounted registration is open for the June 4th VideoNuze Online Video Advertising Summit in NYC. You can save $100 by registering early, and as an added bonus, all early bird registrants will be eligible to win a Samsung 40-inch Smart TV, presented by VideoHub. We'll do the drawing just before lunch.
At this 3rd VideoNuze Ad Summit, I'm once again expecting a packed house from around the video ecosystem of content providers, agencies, brands and technology companies. As always, the Video Ad Summit will be a high-impact day of learning and networking. Speakers from companies such as Google/YouTube, GroupM, Digitas, MTV Networks, Forrester Research, AOL, CBS, Turner Media and many others will be sharing insights on the rapidly evolving online video advertising landscape.
I'm extremely grateful to all of the 18 industry-leading companies that are supporting this year's Video Ad Summit: Premier Partners Adap.TV, Adobe, Akamai, TubeMogul, ValueClick and YuMe; Headline Partners Altitude Digital, AOL, BlackArrow, Collective, Innovid, LiveRail, VideoHub and Videology, plus Branding Partners EXPO, Extreme Reach, Mixpo and Real Media. All of them will have representatives at the event and it will be a great opportunity to engage with them.
I look forward to seeing you on June 4th!Categories: Events
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Final NABShow Video Interviews - Brevity, Elemental, mDialog
I'm pleased to share the final 3 video interviews that I did at NABShow 2013 today. Below you will find interviews with Kevin Norris, president and CEO, Brevity, Dustin Encelewski, Director of Product Marketing, Elemental Technologies and Tim Street, VP, Mobile Video, mDialog. All of the interviews are in the final player at bottom.
Enjoy!Categories: Technology
Topics: Brevity, Elemental Technologies, mDialog, NABShow
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Netflix Reports Solid Q1 Results, But Can It Actually Grow to 2-3 Times HBO's Size?
Netflix reported solid Q1 results yesterday, gaining 2 million streaming subscribers in the U.S. and another 1 million internationally. Netflix now has 27.9 paying subscribers in the U.S. and 6.33 paying subscribers internationally. With growth re-started since the 2011 Qwikster debacle, a persistent question is how big can Netflix become in the U.S.?
Traditionally many have thought the answer is in the 30 million subscriber range, which is where the biggest premium channel, HBO, has pretty much leveled out. This line of thinking assumes that Netflix is essentially another premium channel and consumers will treat it as such.
But Netflix's CEO Reed Hastings always answers the size question by asserting that Netflix can grow to become 2-3 times HBO's size, implying 60-90 million subscribers ultimately. He points to differentiators like Netflix having more content, being less expensive and available on more devices, having greater personalization, etc.Categories: Aggregators, Cable Networks
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Does Strong SVOD Adoption in Wealthier Homes Suggest Slower Subscriber Growth Ahead?
At starting prices of $8/month or so, affordable subscription video on demand (SVOD) services like Netflix, Hulu Plus, Amazon, Blockbuster and others would seem to appeal to middle and lower income Americans. But a new report from Nielsen finds the exact opposite is true: wealthier homes, with household income over $100K/year, adopt SVOD services at 185% of their index, while lower income homes, with household income under $50K/year, subscribe at just 47% of their index.
Adding to the picture, "Professional" homes subscribing to an SVOD service are at 150% of their index, while "Blue Collar" homes are just 63% of their index.
The data seems to support a contention that Netflix has repeatedly made, which is that SVOD services are typically adopted in addition to - not in substitution for - pay-TV services. To the extent that pay-TV rates have continue to increase, it makes sense that only upper income homes can afford to then layer on an SVOD service on top of pay-TV.Categories: Aggregators, Research
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VideoNuze Podcast #176 - Aereo Touches Off an Escalating War of Words
I'm pleased to present the 176th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. In the past 2 weeks, Aereo has touched off an escalating war of words between it, the broadcast TV industry and other interested parties. Today Colin and I review some of the recent back-and-forth in this battle.
News Corp. COO Chase Carey kicked things off in remarks at the NABShow last week, threatening to move Fox to cable if Aereo was deemed legal. CBS and Univision later backed him. This week broadcasters petitioned for the Second Circuit Court of Appeals to hold a full or "en banc" review of their decision, a strategy my colleague Howard Homonoff suggested they could pursue in a contributed piece on Tuesday. In the petition, broadcasters stated that "unless reversed, (the court's prior decision for Aereo) would wreak commercial havoc" on the industry.
For its part, Aereo took the extraordinary step of taking out a full page ad in the NY Times on Tuesday, in which it said "54 million Americans use some sort of antenna to watch TV." Aereo is appealing directly to consumers, essentially trying to paint the broadcasters as stifling innovation and being anti-consumer. Aereo CEO Chet Kanojia also said this week that broadcasters would face a serious policy fight if they tried switching to cable.
Last but not least, the dispute got personal as well, as Leo Hindery, a former cable executive, and now media industry investor, called Aereo lead investor Barry Diller's involvement "despicable" and "tawdry." That was after he labeled Aereo a "pissant little company" that is stealing copyrighted material because it's not paying retransmission consent fees.
All of this over a company that hasn't yet even demonstrated its value proposition resonates with consumers! Imagine what happens if/when it does.
Listen now!
Click here to listen to the podcast (18 minutes, 5 seconds)
Click here for previous podcasts
Click here to add the podcast feed to your RSS reader.
The VideoNuze podcast is also available in iTunes...subscribe today!
(Apologies in advance, Colin's audio isn't very good this week.)Categories: Broadcasters, Podcasts, Startups
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Reach Engine Stage Launches for Cloud-Based Video Workflows [VIDEO]
The cloud continues to create more flexibility in both video production and distribution, with the latest example being "Reach Engine Stage," a video/media management system that allows producers at multiple sites to collaborate more efficiently. Reach Engine Stage was developed by Levels Beyond, a privately-held company based in Denver with deep roots in video workflows.
At the NABShow, Levels Beyond's co-found Danny Gold stopped by the VideoNuze booth to explain Reach Engine Stage and give more background on the company. Levels Beyond has been low-key, but recently raised a round of funding and is now used by a number of major media companies for their online video workflows.Categories: Technology
Topics: Levels Beyond
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LiveU is Making it Easier Than Ever to Become a Live Mobile Broadcaster [VIDEO]
LiveU, which pioneered the bonding of cellular broadband cards to enable flexible live mobile broadcasting, has gained a huge following among TV networks and stations. Now it has introduced a new, even lighter-weight backpack unit that enables any content provider - no matter how small - to affordably become a live mobile broadcaster.
At the recent NABShow, Ken Zamkow, director of sales and marketing for LiveU, brought one of the new backpacks, the LU40-2 ("LU40 squared") by the VideoNuze booth and showed it off. It weighs less than 10 pounds and is very compact, allowing up to 13 cellular channels and controllable through a smartphone interface.Categories: Live Streaming, Mobile Video, Technology
Topics: LiveU
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Akamai Broadens Focus to Offer Online Media Platform [VIDEO]
Last week at the NABShow I did a short video interview with Kurt Michel, Akamai's director of product marketing - media solutions. Akamai has always been known primarily as a content delivery network, but as Kurt explains, it is broadening its positioning to become an online media platform.
Akamai is responding to what it is hearing from its media customers, that they're experiencing unprecedented challenges given the proliferation of devices, formats, networks and bandwidth variability. As a result, Akamai has expanded beyond delivery to also offer content preparation and workflow solutions under its Sola Vision branding.Categories: Technology
Topics: Akamai
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Win a Smart TV by Registering Early for June 4th Video Ad Summit
Here's another great reason to sign up for an early bird discounted ticket to the June 4th VideoNuze Online Video Advertising Summit in NYC on June 4th: all early bird registrants will be eligible to win a Samsung 40-inch Smart TV, presented by VideoHub. As has become the custom at VideoNuze events, we'll be doing the drawing right before lunch. The drawing is always one of the highlights of the day, and I'm grateful to VideoHub for their support this year.
This will be the 3rd Video Ad Summit and it's shaping up to be a high-impact day of learning and networking. At last year's event, 350+ executives from around the video ecosystem of content providers, agencies, brands and technology companies attended and I expect similar attendance this year. I have begun posting some of the sessions and will provide more details in the next week or two.
I'm extremely grateful to all of the 16 industry-leading companies that are supporting this year's Video Ad Summit: Premier Partners Adap.TV, Adobe, Akamai, TubeMogul, ValueClick and YuMe; Headline Partners Altitude Digital, BlackArrow, Collective, Innovid, LiveRail, VideoHub and Videology, plus Branding Partners EXPO, Extreme Reach and Mixpo. All of them will have representatives at the event and it will be a great opportunity to engage with them.(Note: if you've already registered, you're eligible)
I look forward to seeing you on June 4th!
Categories: Events
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Brightcove Expands TV Everywhere Integrations [VIDEO]
At the NABShow last week I did a short video interview with Albert Lai, Brightcove's CTO for Media and Broadcast. In the interview, Albert explained Brightcove's expanded TV Everywhere integrations with Adobe Pass and Akamai's Sola Vision Identity Services.
It's well understood that if content providers are to distribute to multiple devices via TV Everywhere, security and authentication are paramount. By integrating with Adobe and Akamai, Brightcove is trying to provide its content customers with multiple authentication choices depending on their preferences, helping reduce friction in TVE rollouts.Categories: Live Streaming, Technology, TV Everywhere
Topics: Brightcove, Zencoder
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Here Are Aereo's Legal, Policy and Business Paths Forward
Today, I'm pleased to introduce Howard Homonoff as the newest VideoNuze contributor. Howard is Principal/Managing Director of Homonoff Media Group LLC, a management consulting firm focused on traditional and digital media content distribution, social media analytics and regulatory strategy. He is a frequent industry speaker and producer/host of Media Reporter, starting soon on cable systems throughout New York City.
Here Are Aereo's Legal, Policy and Business Paths Forward
By Howard Homonoff
If you're an Aereo follower, then no doubt you're aware of the ruling by the U.S. Court of Appeals for the Second Circuit in favor of the company in the WNET v. Aereo case. So now that the court has spoken, we can all be happy to have that legal stuff out of the way, right? Well…sorry, but at best, we’re at the end of the beginning (and maybe not even that) of the legal, policy and business confusion surrounding Aereo and its implications. Having seen the music business lowered as a canary into the mine of digital content disputes years ago, we should be prepared for a long, complex, multi-jurisdictional battle on these issues.
So what might we expect now in the post-2d Circuit environment? Let’s look at this through the 3 key venues where this will play out: the courts, the policy arena, and the negotiating table:Categories: Broadcasters, Startups
Topics: Aereo
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NeuLion and Deluxe Team Up to Offer Branded Online Movie Stores [VIDEO]
At the NABShow last week, NeuLion and Deluxe Digital Distribution announced a partnership creating the "NeuLion TVE Platform with Deluxe OnDemand" which enables customers to deliver branded online movie stores. Targeted customers include retailers, service providers and content owners who can tap into Deluxe's catalog of 50K movie and TV show titles.
At NABShow I did a video interview with Chris Wagner, NeuLion's EVP and co-founder, who explains the deal and its potential.Categories: Commerce, FIlms, Partnerships
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Report: Online Video Ads Gain As Augment to TV Spending
Advertisers and agencies are funneling more money into online video advertising, and they’re taking more money from TV and online display ad budgets to make it happen, according to the latest “2013 Video: State of the Industry” report from Adap.tv and Digiday.
The Q1 2013 report, surveying 759 advertising and digital media professionals, shows 72% of video buyers increased spending for online video ads over the preceding 12 months, spending an average of 53% more on the category. That’s more than double the average 20% spending increase recorded over the previous 12-month period. The spending increases are a sign of momentum with the report saying, "Those for whom online video is a marketing staple are ‘doubling down’ on the medium."Categories: Advertising, Research
Topics: Adap.tv
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VideoNuze Podcast #175 - NABShow 2013 Observations
I'm pleased to present the 175th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. This week Colin and I attended NABShow 2013 in Las Vegas, where we had a booth and recorded 20+ video interviews with industry executives, which we'll post over the next couple of weeks.
Through the interviews and other on-site discussion, we came away with a number of observations, which we share today. We focus specifically on the trend toward live event / live linear streaming, what's coming up with HEVC encoding and whether 4K TV will fly. All of these were omnipresent topics/questions at NABShow.
Listen in to learn more!
Click here to listen to the podcast (16 minutes, 39 seconds)
Click here for previous podcasts
Click here to add the podcast feed to your RSS reader.
The VideoNuze podcast is also available in iTunes...subscribe today!Categories: Encoding, Live Streaming, Podcasts
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FreeWheel and Mixpo Team Up to Deliver First VPAID 2.0 Cross-Platform Video Ads for Discovery
Video ad tech providers FreeWheel and Mixpo have collaborated with Discovery Communications to deliver the first VPAID 2.0-enabled video ad campaign across desktop and mobile. The interactive in-stream ads are running on Discovery's Animal Planet online and mobile properties.
VPAID 2.0 is an IAB standard that defines a common interface between video players and ad units, enabling in-stream interactivity. It obviates the need for advertisers to create custom code in order for an interactive campaign to work across multiple video players. As a result, interactive campaigns can be deployed across desktop and mobile far quicker and more cost-effectively, while using common ad serving/decisioning. (Mixpo created a short video explaining all this).Categories: Advertising, Mobile Video, Technology
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Adobe Primetime Launches, With NBC Sports and Comcast As First Customers [VIDEO]
Adobe Primetime (formerly "Project Primetime") has officially launched in general availability. Adobe Primetime is positioned as a full video publishing and monetization platform that includes publishing, player, DRM, advertising and analytics components for use by both content providers and pay-TV operators across multiple screens. At the NABShow this week I interviewed Ashley Still, director of product management for Adobe Primetime, who explained its key benefits (see video below).
Categories: Technology, TV Everywhere
Topics: Adobe
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Ooyala's CEO Jay Fulcher Discusses New Discovery, Android and Connected TV Features [VIDEO]
At NABShow this year, my weekly podcast partner Colin Dixon from nScreenMedia and I are doing a series of video interviews with industry executives, which I'll be posting over the next couple of weeks. Kicking off our series today I'm pleased to share Colin's interview with Jay Fulcher, CEO of Ooyala.
In the interview, Jay talks at length about several of Ooyala's recent innovations including Hook, which is a mobile video playback app for Android; XTV Connect, an Airplay-like feature bridging mobile video to connected TVs; and Ooyala Discovery Guide, which allows content providers to "assemble" a personalized viewing experience. VideoNuze recently covered them here.Categories: Technology
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Forrester Forecasts Over $1 Billion in RTB Video Ads in 2014
Forrester has updated its forecast for the real-time bidding (RTB) segment of the online video advertising market, calling for a 71% increase in 2013 spending to $686M and another 66% increase in 2014 to $1.14 billion (see chart below). Forrester sees the increase in RTB spending accounting for 44% of the overall growth in online video advertising between 2012 and 2014. The forecast is part of a commissioned report for SpotXchange, available here.
Forrester points to 4 drivers of RTB's rapid growth: more diverse pricing mechanisms that will increase RTB's appeal, especially for premium publishers; greater acceptance of RTB for mid-flight optimization; media buyers' desire to compliment traditional reach and frequency campaigns with targeted, engagement-oriented RTB campaigns; and automated RTB buying (and programmatic in general) that will reduce friction in the complicated online video market.Categories: Advertising, Research
Topics: Forrester, SpotXchange
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VideoNuze Podcast #174 - DVDs Aren't Dead Yet, Just Ask Redbox
I'm pleased to present the 174th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. There's no question video is moving to streaming and electronic delivery, but DVDs still have plenty of life left. That's what Redbox is banking on to get a foothold with its new Redbox Instant service, as CEO Shawn Strickland explains in this interview. Both Colin and I think it's a smart, albeit risky, strategy given the inevitable downward trend in DVD usage.
I see part of DVD's durability as due to Hollywood's windowing practices. Because of the multi-billion pay-TV window, licensing to networks like HBO, Starz and EPIX, major studios delay the availability of movies in SVOD services. The intervening home video access continues to give DVDs life. Unless and until Hollywood abandons the pay-TV window, DVDs will continue to have life. And since Netflix has essentially abandoned DVDs, there's a big opportunity for Redbox.
However, Redbox Instant has another problem, which is that its streaming content selection today is terrible, as Colin explains. That means prospective subscribers have to determine whether its worth the $3/mo or so they're effectively paying for it on top of the DVD value which is worth around $4-$5/mo. Colin and I are both skeptical. Even if Redbox Instant doesn't fly, we both see DVDs being with us for a long time to come.
Listen in to learn more!
Reminder: Colin and I will be at NABShow next Mon. and Tues. in our booth SU12907. If you're there and have a moment, please stop by to say hi.
Click here for previous podcasts
Click here to add the podcast feed to your RSS reader.
The VideoNuze podcast is also available in iTunes...subscribe today!Categories: Aggregators, Podcasts, Research
Topics: Netflix, Podcast, Redbox Instant
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Survey: Online Video Advertising Dominates Local TV Stations' Online Tune-In Campaigns
A new survey of local TV stations by video marketing platform provider Mixpo has found that between 58%-70% of local TV stations' online tune-in campaign budgets (depending on market size) are allocated to online video ads. Fully 85% of local stations intend to use online video advertising for tune-in campaigns in 2013.
Keeping this in perspective though, online advertising still only represents 14%-24% of local stations' tune-in ad spending, with stalwarts radio and cable still leading. However, online advertising already has strong buy-in from stations, with between 86%-100% reporting that they'll use it in 2013. And online advertising is poised to get a greater share of stations' ad budgets, as between 36%-57% of stations said they intend to increase online ad budgets. Video advertising would be a clear beneficiary of such moves.Categories: Advertising, Broadcasters, Research
Topics: Mixpo
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Sizing Up the Apple TV Opportunity Webinar
Below is the replay of the complimentary video webinar I did on April 2nd with Brightcove's Executive Chairman, Jeremy Allaire, "Sizing Up the Apple TV Opportunity."
Topics: Apple TV
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Teads.tv Cleverly Creates Premium Video Ad Inventory, But Without the Premium Video Content
Teads.tv, a French ad tech provider, has an interesting solution to the scarcity of premium video ad inventory: enable premium text-based web pages to carry video ads as well. In-page video ads and rich media units have been around for a while for a similar purpose, but Teads.tv's "InRead" unit is a different approach that I believe nicely balances advertiser concerns about viewability and performance with publisher/user concerns about experience.
Categories: Advertising, International, Technology
Topics: Teads.tv
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Aereo's Court Victory Puts Retransmission Consent Fees Into Spotlight
Yesterday's victory by Aereo in federal appeals court is certain to have at least one consequence: it will put retransmission consent fees into the spotlight. For those unfamiliar with "retrans" as it is known, these are fees that broadcast TV networks and stations have negotiated from pay-TV operators. Much like the fees pay-TV operators pay to carry cable TV networks (e.g. MTV, USA, ESPN, etc.), retrans allows operators to carry broadcast networks.
Retrans fees are already a billion dollar plus revenue stream for broadcasters and by some estimates, could be a multiple of this in several years. Broadcasters see the payments as vital to keeping them on parity economic footing with cable networks. Conversely, operators see retrans as a broadcast subsidy, effectively inflating their already bloated programming costs. Retrans has been at the heart of most of the blackout battles between broadcasters and operators over the last several years.Categories: Broadcasters, Cable TV Operators, Satellite, Startups, Telcos
Topics: Aereo
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Final Reminder: "Sizing Up the Apple TV Opportunity" Webinar is Tomorrow
No April Fool's joke: this is the final reminder that tomorrow (Tuesday) I'll be doing a complimentary video webinar, "Sizing Up the Apple TV Opportunity," with Brightcove's Executive Chairman Jeremy Allaire at 1:30pm ET.
The hottest rumor in the video industry is that Apple will launch a TV and/or TV-like device (beyond the current Apple TV puck). But beyond the hype and speculation, Jeremy and I both believe there's compelling strategic logic; a device that is properly conceived could well be a game-changer with wide-ranging consequences. In this webinar we'll dive into the details, and leave plenty of time for audience Q&A. We don't have any agenda or inside knowledge; we just thought it would be fun and timely to share thoughts and have a discussion on this topic.
For anyone whose business would be impacted by an Apple television/device, it should be well worth your time.
Complimentary registration here
Follow the discussion and submit questions via Twitter at #SizingUpAppleTVTopics: Apple TV
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VideoNuze Podcast #173 - The Rising Cost and Quality of Video Content
I'm pleased to present the 173rd edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. This week we focus on the rising cost of content to pay-TV operators and the rising quality of content found online.
In a post yesterday, Colin validates pay-TV operators' complaints about programming costs, noting, for example, that at Comcast they rose from 34% of video revenue in '08 to 40% in '11 (at Time Warner Cable they were 41% and at DirecTV they were 45%). As we discuss, these escalating costs are eating into operators' profit margins as subscriber rate increases haven't kept pace. As VideoNuze readers know, sports is a major culprit in all of this, though entertainment networks have raised their own rates as well.
Against this backdrop, the quality of content available online is improving markedly. For example in just the past couple of weeks, we've seen Netflix announce another new series, with the producers of The Matrix films and Babylon5, Amazon Studios announce new shows "Betas," "Zombieland" and "Sarah Solves It" and Crackle a second season of "Chosen." Further, anime network Crunchyroll disclosed it's now up to 200K paying subscribers, TheBlaze (Glenn Beck's online video network) is raising $40M. Even the BBC, one of the most traditional TV networks, announced it will be premiering shows on its iPlayer.
In short, the quality of programming online is getting better all the time, while the cost of content to pay-TV operators is escalating, in turn putting pressure on subscriber rates. All of this means viewership patterns are bound to change and with the broader video industry.
Reminder: sign up for "Sizing Up Apple TV" a free video webinar, next Tuesday, April 2nd featuring Brightcove's Jeremy Allaire and me.
Listen in to learn more!
Click here to listen to the podcast (18 minutes, 57 seconds)
Click here for previous podcasts
Click here to add the podcast feed to your RSS reader.
The VideoNuze podcast is also available in iTunes...subscribe today!Categories: Aggregators, Cable Networks, Cable TV Operators, Indie Video, Podcasts
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