I'm pleased to present the 216th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. In today's podcast, we first discuss Disney Movies Anywhere, which launched this week. Both of us like it a lot (more of my take here). Colin believes it could also become a huge threat to UltraViolet if one other major studio were to adopt Disney's KeyChest technology.
Then we turn our attention to the Netflix-Comcast interconnection agreement, which has taken on a life of its own this week. It's rare when Colin and I see the world completely differently, but in this case, we do. Colin believes the deal sets a dangerous precedent because Netflix is being provided "extraordinary access" to Comcast's network and also that, going forward, if a content provider wants to get good performance on Comcast's network, it would have to do a deal with Comcast.
I don't see it this way. As I wrote earlier this week, the deal strikes me as business as usual, with the joint press release specifically saying "Netflix receives no preferential network treatment." Netflix made a business decision to negotiate directly with Comcast and manage/deliver their content themselves rather than work through a CDN which is what the vast majority of content providers do. This path obviously made sense for Netflix, but remember, it's in a somewhat unique situation because it accounts for 1/3 of all Internet traffic at certain times.
Because Netflix and Comcast said so little about the deal themselves, and because there is so much suspicion of Comcast (and other broadband ISPs) regarding net neutrality, market power, etc., a lot more has been read into this deal than I believe is warranted.
Colin and I have a very vigorous debate on these issues and ultimately agree to disagree :-)
Click here to listen to the podcast (30 minutes, 27 seconds)
FreeWheel has released its Q4 '13 video monetization report, revealing among things, that ads viewed in live streaming jumped 148% vs. Q4 '12, and now account for nearly 10% of ads viewed in online video streams served by pay-TV operators and TV networks. Related, ad views in authenticated, TV Everywhere content rose 268% vs. Q4 '12. Overall, ad views were up 30% year-over-year. Brian Dutt, who manages Advisory Services at FreeWheel and oversaw the report, shared more detail behind these and other data being released.
SpotXchange landed at the top of comScore's January, 2014 U.S. rankings with nearly 3.5 billion video ads viewed, up from 2.9 billion in December, 2013. I spoke to SpotXchange's CEO Mike Shehan to learn more about what was behind the rise and get his overall take on the video advertising landscape and programmatic. Mike patiently shared an extremely detailed window into this quite complicated market. An edited transcript follows.
Please save the date for the 4th annual VideoNuze Online Video Advertising Summit on Wed., June 25th in NYC.
The Ad Summit will once again be the premier learning and networking event for video industry executives. Last year's Ad Summit drew 300+ attendees and 40+ speakers for a full day of thought-leader keynotes, panel discussions, fireside chat interviews, presentations and technology demonstrations.
This year's Ad Summit will be held during CE Week NYC, a sister event to the Consumer Electronics Show. VideoNuze is collaborating with the Media and Entertainment Services Alliance (MESA), which hosts CE Week NYC, on co-promotional initiatives that will drive an even bigger and more engaged audience at this year's Ad Summit.
The Ad Summit provides a deep dive into the hottest video industry topics such as programmatic, RTB, multi-platform, audience measurement, online originals, content marketing, branded entertainment and lots more. Attendees can expect to take away actionable insights and develop new relationships.
For decision-makers at agencies, brands, content providers, technology companies and others in the video ecosystem, the Ad Summit is a must-attend event.
The 2014 event web site is coming soon. In the meantime see LAST YEAR'S event web site for more background.
If you'd like to learn more about speaking and sponsorship opportunities, please contact me.
Disney launched its long-planned digital movie service today, dubbed Disney Movies Anywhere ("DMA" for short). Disney made a bold decision when it opted not to participate in the UltraViolet consortium that includes 6 of the other big Hollywood studios, choosing instead to go with its own "KeyChest" authentication technology. Having spent some time with Disney Movies Anywhere this morning, I think there are 5 reasons that DMA looks like a winner, offering lessons for other content providers seeking to capitalize on paid online models.
Rovi is acquiring Veveo, a search and recommendations technology provider for video and mobile/connected devices, for $62 million cash plus $7 million in incentive payments. In a briefing, John Moakley, Rovi's EVP of Data Solutions, explained that Veveo's search and recommendations are attractive as a compliment to Rovi's core metadata and analytics solutions. Rovi has been working on its own search and recommendations capabilities which Veveo will now augment. John sees the combined end-to-end product as leapfrogging other solutions in the market.
There's lots of ink being spilled about yesterday's Netflix-Comcast interconnection agreement with some saying this is basically just "business as usual," while others are proclaiming that this is the "end of the Internet as we know it" and "evidence that net neutrality is required."
I'm not a network engineer, but since I've worked in the space long enough, I know enough to be dangerous. And from my vantage point, it seems like this is an appropriate, market-driven solution to a problem that is somewhat unique to Netflix, which now drives around 30% of the Internet's traffic during primetime hours.
I'm pleased to present the 215th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. In today's podcast, we welcome as our guest Mark Trefgarne, CEO and co-founder of LiveRail, a leading provider of programmatic video advertising solutions for content providers.
In the podcast, Mark explains what LiveRail does, defines what "programmatic" means to the company, how humans will always be involved in the buy/sell, offers a timeline for how programmatic will take more share of video advertising and articulates the benefits of programmatic to content providers. Mark also delves into the impact of multi-platform, mobile and TV Everywhere delivery plus key challenges ahead and more.
Apologies in advance, Colin's and Mark's audio levels are a little low. Update - audio levels are fixed)
Listen in to learn more!
Click here to listen to the podcast (25 minutes, 22 seconds)