News for 'Analytics'

Friday, September 22, 2017

Nielsen Sues ComScore to Block New TV Audience Measurement Service Variety
Analytics

Thursday, September 21, 2017

Nielsen Unveils New Ad Yardstick for Madison Avenue Variety
Analytics, Partnerships

Tuesday, September 5, 2017

Comcast's Vazirani Takes Senior Research Role At NBCU Mediapost
Advertising, Analytics, Cable Networks, People

Friday, August 18, 2017

Hollywood, Apple Said to Mull Rental Plan, Defying Theaters Bloomberg
Analytics, Devices, FIlms, Studios

Thursday, August 10, 2017

Facebook Watch Is Death to Old TV Measurement and Birth of Audience Parting TV REV
Analytics, Social Media

Tuesday, July 25, 2017

Nielsen Adds YouTube and Hulu Skinny Bundles to Traditional TV Rating WSJ
Analytics, Skinny Bundles

Thursday, July 20, 2017

Nielsen To Include VOD Ratings In Key Media Planning Tool Mediapost
Analytics, Video On Demand

Tuesday, May 16, 2017

Video Carousel Ads on Smartphone Mobile Web Facebook blog
Advertising, Analytics, Social Media

Thursday, March 9, 2017

comScore Uses Home Panel To Measure Connected Devices Mediapost
Analytics

Sunday, February 26, 2017

Nielsen Is Preparing for Its Total Content Ratings to Go Public This Week Adweek
Analytics

Thursday, February 23, 2017

comScore Offers Mobile Metrics For YouTube Mediapost
Analytics

Tuesday, February 21, 2017

Google Agrees to YouTube Metrics Audit to Ease Advertisers’ Concerns WSJ
Advertising, Analytics

Thursday, February 9, 2017

Facebook Will Be Audited After Overstating Ad Metrics Fortune
Advertising, Analytics, Social Media

Tuesday, January 31, 2017

Facebook Gives Marketers New Data Tools to Compare to TV AdAge
Advertising, Analytics, Social Media

Friday, January 6, 2017

Nielsen Modifies Preview Of Total Content Ratings Mediapost
Analytics

Wednesday, November 9, 2016

Ad Measurement Feuds on Facebook, YouTube Hinge on Code WSJ
Advertising, Analytics

Tuesday, November 1, 2016

Instagram To Pilot Shoppable Posts Next Week With 20 Leading Retailers Tubefilter
3D, Analytics, Commerce, Social Media

Wednesday, October 26, 2016

Roku Signs On ComScore, Signaling Increased Buyer Demand For Diversified Video Metrics AdExchanger
Analytics, Devices

Monday, October 24, 2016

Nielsen Will Measure TV Viewing in Places Like Bars, Hotels, Gyms and the Office Adweek
Analytics

Thursday, October 20, 2016

Optimedia's Musi: Video Measurement Falling Further Behind Accelerating Viewing Changes Mediapost
Advertising, Analytics

Sunday, October 16, 2016

What Marketers Need to Know About How Today's Top Social Platforms Measure Video Adweek
Advertising, Analytics

Friday, October 7, 2016

Apples and oranges: Why a TV viewer does not equal an online video view Digiday
Analytics

Tuesday, September 27, 2016

Continuing Its Total Audience Rollout, Nielsen Will Launch Digital Content Ratings on Friday Adweek
Analytics

Friday, September 23, 2016

Millennials Are Tuning Into Live Online Video—and Live Video Ads OnlineVideo.net
Advertising, Analytics, Live Streaming, Research

Wednesday, August 10, 2016

Facebook Rolls Out Additional Video Metrics For Creators, New Tools For 360 Videos Tubefilter
Analytics, Social Media

Friday, July 22, 2016

On the Trail of TV's Elusive Prize: Netflix Ratings The Hollywood Reporter
Analytics, SVOD

Wednesday, July 20, 2016

Nielsen To Let Ratings Customers Bring Their Own Viewability Vendor AdExchanger
Analytics

Wednesday, June 29, 2016

Friday, May 13, 2016

Saturday, May 7, 2016

YouTube Says It Reaches More Viewers 18-49 Than TV, But That's Not The Whole Story International Business Times
Aggregators, Analytics

Wednesday, April 27, 2016

CNN Sees Big Audience in comScore Xmedia Data B&C
Analytics, Cable Networks

Tuesday, April 26, 2016

Tuesday, April 19, 2016

FreeWheel to Monitor Response to Ad Loads Multichannel News
Advertising, Analytics

Thursday, April 14, 2016

NBC Universal Ready to Move Beyond Nielsen Guarantees AdAge
Advertising, Analytics, Broadcasters

Monday, April 4, 2016

Nielsen Will Tap Set Top Box Viewing Data In Deal With Dish Network Deadline
Analytics, Data, Satellite

Tuesday, March 29, 2016

Andrea Ching Joins OpenSlate as Chief Marketing Officer Press Release
Analytics, People

Friday, March 25, 2016

Total TV, Video Consumption Grows Slightly In Q4 2015 Mediapost
Analytics, Research

Wednesday, March 23, 2016

Nielsen to Break Out Metrics for Apple TV, Roku, Other Connected-TV Devices Variety
Analytics, Devices

Friday, March 4, 2016

Netflix Growth Equals Midsize Cable Network Mediapost
Analytics, SVOD

Thursday, February 25, 2016

Snapchat Enlists Nielsen to Track Ad Campaigns WSJ
Advertising, Analytics, Social Media

Tuesday, February 2, 2016

Nielsen Plays Catch-Up as Streaming Era Wreaks Havoc on TV Raters NY Times
Analytics

Monday, December 21, 2015

As linear TV tumbles, connected television usage grows nScreenMedia
Analytics, Research

Monday, December 14, 2015

NBCUniversal to Partner With Data Trackers to Study Olympics Viewing NY Times
Analytics, Broadcasters, Sports

Wednesday, December 9, 2015

Friday, November 20, 2015

Fox to Stop Using Same-Day TV Ratings The Wrap
Analytics, Broadcasters

Thursday, November 19, 2015

TV-Connected Devices Bring Consumers Together in the Living Room Nielsen blog
Analytics, Devices, Research

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