| Title |
Date |
Source |
Category |
| TransUnion To Acquire Tru Optik, Data Platform For Connected TV |
10-01-2020 |
Mediapost |
Data, Deals & Financings |
| The Data-Driven Tech Engine at the Heart of Hollywood’s Content Factories |
07-11-2020 |
WSJ |
Data, Studios |
| Roku and Kroger Partner on Data Play for CPG Advertisers |
06-08-2020 |
Adweek |
Data, Devices |
| Disney, WarnerMedia and AMC Networks Join AT&T’s OpenAP Rival, Xandr Invest |
03-11-2020 |
Adweek |
Advertising, Data |
| Comscore Makes Major Set-Top-Box Data Deal With Comcast |
02-27-2020 |
Mediapost |
Cable TV Operators, Data |
| How AMC Networks Is Building Its Data-Driven Ad Offering, Led By Advanced Advertising Hire Evan Adlman |
01-06-2020 |
AdExchanger |
Advertising, Data |
| YouTube Integrates Nielsen TV Data Into Google Reach Planner |
11-21-2019 |
Mediapost |
Advertising, Data |
| Disney says it doesn’t need data to make great shows |
11-19-2019 |
Recode |
Data, SVOD |
| More Data Consolidation as TV Time Acquires Mediamorph |
10-15-2019 |
Multichannel News |
Data, Deals & Financings |
| Smart TVs sending private data to Netflix and Facebook |
09-17-2019 |
Financial Times |
Data, Devices |
| MadHive Integrates Inscape Data To Aid OTT Advertisers |
06-12-2019 |
Mediapost |
Data |
| Data-Enabled TV Buying Rises, Despite Concerns |
05-30-2019 |
Mediapost |
Advertising, Data, Research |
| Samba TV Integrates With Google To Measure TV Tune-In |
03-06-2019 |
Mediapost |
Data |
| Inscape Claims Viewing Data From 10M Connected TVs |
01-18-2019 |
Multichannel News |
Data |
| Spying TVs: Legal Settlement Provides a Few Bucks for Vizio Owners; Millions for Lawyers |
10-04-2018 |
The Hollywood Reporter |
Data |
| ComScore Inks Deal With Inscape For ACR Data |
08-09-2018 |
Mediapost |
Data |
| Alphonso TV CEO Ashish Chordia: Digging For Connected TV Data And Insights |
08-09-2018 |
AdExchanger |
Data |
| LiveRamp Adds Inscape Smart-TV Viewing Data |
07-26-2018 |
TV Technology |
Data, Devices |
| VideoAmp Acquires a Clean-Up Crew For TV Data |
07-18-2018 |
AdExchanger |
Data, Deals & Financings |
| Roku Lets Publishers Sell Inventory Using Its Audience Data |
06-27-2018 |
AdExchanger |
Advertising, Data, Devices |
| Connected TV Impressions Skyrocketed Last Year, as Data-Driven Video Campaigns Surged |
06-07-2018 |
Adweek |
Advertising, Data, Research |
| Has Data-Driven TV Advertising Reached An Inflection Point? |
05-18-2018 |
Mediapost |
Advertising, Data, Research |
| Nielsen Adds More Smart TV Viewing Data to Its TV Analytics Platform |
04-05-2018 |
Variety |
Data |
| AMC Forms Data-Driven Unit, Focuses On Media Planning |
03-29-2018 |
Mediapost |
Advertising, Cable Networks, Data |
| TiVo Deal Gives Tru Optik OTT Cloud Users Linear TV Data |
03-27-2018 |
B&C |
Advertising, Data |
| Turner Joins Tegna in Backing Vizbee |
01-25-2018 |
Multichannel News |
Data, Deals & Financings |
| Lotame Extends Smart TV Relationship With Inscape |
01-22-2018 |
Multichannel News |
Data |
| Horizon Teams Up With 4C To Customize Cross-Platform TV Plans |
01-10-2018 |
AdExchanger |
Advertising, Data |
| 'We're ahead of the curve': WWE's marketing chief says the wrestling brand is already where ESPN wants to be |
01-11-2018 |
Business Insider |
Data, Sports |
| Metadata Will Supercharge Video, But It’s Still Early Days |
12-28-2017 |
AdExchanger |
Data |
| Nielsen to Include Comcast Set-Top Box Data in Ratings |
11-09-2017 |
Multichannel News |
Data, Devices |
| Nielsen will use Gracenote’s smart TV data for ad targeting |
10-31-2017 |
TechCrunch |
Advertising, Data |
| Viacom’s Kern Schireson on Using Data to Uncover New Value in TV Advertising |
10-27-2017 |
Media Village |
Cable Networks, Data |
| Verizon Wants to Build an Advertising Juggernaut. It Needs Your Data First |
09-05-2017 |
WSJ |
Data, Telcos |
| Some TV Networks Take a Hit from Cutting Ad Time, Benefits Yet to Materialize |
08-14-2017 |
WSJ |
Advertising, Cable Networks, Data |
| How Data Is Disrupting TV Tune-In Marketing |
07-06-2017 |
AdExchanger |
Data, Technology |
| one2one Media Addresses Ads for Home Entertainment Clients |
06-06-2017 |
B&C |
Advertising, Data |
| Going After Google’s Moneymaker: Facebook Taps Its Audience Data To Power Video Direct Deals |
05-23-2017 |
AdExchanger |
Advertising, Data, Social Media |
| Open AP Emphasizes Audience Data, The First Leg Of The Stool |
05-18-2017 |
AdExchanger |
Advertising, Data |
| TV Industry Mobilizing To Secure Its Fair Share Of Data-Driven Media Spend |
05-15-2017 |
AdExchanger |
Advertising, Broadcasters, Cable Networks, Data |
| Nielsen Adopting Show IDs From Gracenote |
04-20-2017 |
Multichannel News |
Data |
| OpenAP Names Accenture as Third-Party Administrator |
04-07-2017 |
Multichannel News |
Advertising, Cable Networks, Data |
| Inside NBCUniversal’s Billion-Dollar Bet on Data-Based Advertising |
04-04-2017 |
Adweek |
Advertising, Broadcasters, Data |
| Broadband providers reaffirm privacy policies amid FCC rules flap |
03-31-2017 |
CNET |
Broadband ISPs, Data |
| Fox, Turner, Viacom Team Up to Push Data-Driven TV Ads |
03-15-2017 |
B&C |
Advertising, Cable Networks, Data |
| Vizio Suit Forces Agencies And Vendors To Rethink Their Use Of Smart-TV Data |
03-14-2017 |
AdExchanger |
Data, Devices |
| Jeff Bewkes Eschews Data-Driven Content for Traditional Creative Process |
03-07-2017 |
Home Media |
Cable Networks, Data |
| Real-Time TV Researcher Samba TV Starts DMP |
03-07-2017 |
Mediapost |
Data |
| Videology to Use Tru Optik Data for OTT TV Targeting |
03-01-2017 |
Multichannel News |
Advertising, Data |
| Omnicom’s Chief Research Officer Addresses The Realities Of TV Addressability |
11-16-2016 |
AdExchanger |
Advertising, Data |
