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News for 'Data'

Title Date Source
TransUnion To Acquire Tru Optik, Data Platform For Connected TV 10-01-2020 Mediapost
The Data-Driven Tech Engine at the Heart of Hollywood’s Content Factories 07-11-2020 WSJ
Roku and Kroger Partner on Data Play for CPG Advertisers 06-08-2020 Adweek
Disney, WarnerMedia and AMC Networks Join AT&T’s OpenAP Rival, Xandr Invest 03-11-2020 Adweek
Comscore Makes Major Set-Top-Box Data Deal With Comcast 02-27-2020 Mediapost
How AMC Networks Is Building Its Data-Driven Ad Offering, Led By Advanced Advertising Hire Evan Adlman 01-06-2020 AdExchanger
YouTube Integrates Nielsen TV Data Into Google Reach Planner 11-21-2019 Mediapost
Disney says it doesn’t need data to make great shows 11-19-2019 Recode
More Data Consolidation as TV Time Acquires Mediamorph 10-15-2019 Multichannel News
Smart TVs sending private data to Netflix and Facebook 09-17-2019 Financial Times
MadHive Integrates Inscape Data To Aid OTT Advertisers 06-12-2019 Mediapost
Data-Enabled TV Buying Rises, Despite Concerns 05-30-2019 Mediapost
Samba TV Integrates With Google To Measure TV Tune-In 03-06-2019 Mediapost
Inscape Claims Viewing Data From 10M Connected TVs 01-18-2019 Multichannel News
Spying TVs: Legal Settlement Provides a Few Bucks for Vizio Owners; Millions for Lawyers 10-04-2018 The Hollywood Reporter
ComScore Inks Deal With Inscape For ACR Data 08-09-2018 Mediapost
Alphonso TV CEO Ashish Chordia: Digging For Connected TV Data And Insights 08-09-2018 AdExchanger
LiveRamp Adds Inscape Smart-TV Viewing Data 07-26-2018 TV Technology
VideoAmp Acquires a Clean-Up Crew For TV Data 07-18-2018 AdExchanger
Roku Lets Publishers Sell Inventory Using Its Audience Data 06-27-2018 AdExchanger
Connected TV Impressions Skyrocketed Last Year, as Data-Driven Video Campaigns Surged 06-07-2018 Adweek
Has Data-Driven TV Advertising Reached An Inflection Point? 05-18-2018 Mediapost
Nielsen Adds More Smart TV Viewing Data to Its TV Analytics Platform 04-05-2018 Variety
AMC Forms Data-Driven Unit, Focuses On Media Planning 03-29-2018 Mediapost
TiVo Deal Gives Tru Optik OTT Cloud Users Linear TV Data 03-27-2018 B&C
Turner Joins Tegna in Backing Vizbee 01-25-2018 Multichannel News
Lotame Extends Smart TV Relationship With Inscape 01-22-2018 Multichannel News
Horizon Teams Up With 4C To Customize Cross-Platform TV Plans 01-10-2018 AdExchanger
'We're ahead of the curve': WWE's marketing chief says the wrestling brand is already where ESPN wants to be 01-11-2018 Business Insider
Metadata Will Supercharge Video, But It’s Still Early Days 12-28-2017 AdExchanger
Nielsen to Include Comcast Set-Top Box Data in Ratings 11-09-2017 Multichannel News
Nielsen will use Gracenote’s smart TV data for ad targeting 10-31-2017 TechCrunch
Viacom’s Kern Schireson on Using Data to Uncover New Value in TV Advertising 10-27-2017 Media Village
Verizon Wants to Build an Advertising Juggernaut. It Needs Your Data First 09-05-2017 WSJ
Some TV Networks Take a Hit from Cutting Ad Time, Benefits Yet to Materialize 08-14-2017 WSJ
How Data Is Disrupting TV Tune-In Marketing 07-06-2017 AdExchanger
one2one Media Addresses Ads for Home Entertainment Clients 06-06-2017 B&C
Going After Google’s Moneymaker: Facebook Taps Its Audience Data To Power Video Direct Deals 05-23-2017 AdExchanger
Open AP Emphasizes Audience Data, The First Leg Of The Stool 05-18-2017 AdExchanger
TV Industry Mobilizing To Secure Its Fair Share Of Data-Driven Media Spend 05-15-2017 AdExchanger
Nielsen Adopting Show IDs From Gracenote 04-20-2017 Multichannel News
OpenAP Names Accenture as Third-Party Administrator 04-07-2017 Multichannel News
Inside NBCUniversal’s Billion-Dollar Bet on Data-Based Advertising 04-04-2017 Adweek
Broadband providers reaffirm privacy policies amid FCC rules flap 03-31-2017 CNET
Fox, Turner, Viacom Team Up to Push Data-Driven TV Ads 03-15-2017 B&C
Vizio Suit Forces Agencies And Vendors To Rethink Their Use Of Smart-TV Data 03-14-2017 AdExchanger
Jeff Bewkes Eschews Data-Driven Content for Traditional Creative Process 03-07-2017 Home Media
Real-Time TV Researcher Samba TV Starts DMP 03-07-2017 Mediapost
Videology to Use Tru Optik Data for OTT TV Targeting 03-01-2017 Multichannel News
Omnicom’s Chief Research Officer Addresses The Realities Of TV Addressability 11-16-2016 AdExchanger
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