News for 'Analytics'

Thursday, June 23, 2022

Horizon To Test Comscore Local TV Measurement As 'Currency' Mediapost
Advertising, Analytics

Friday, May 20, 2022

Nielsen Revamps Digital Ad Ratings, Enables Simpler Access To CTV Audiences Mediapost
Analytics

Wednesday, April 6, 2022

TV Ad Measurement Company EDO Receives $80 Million Investment WSJ
Analytics, Deals & Financings

Monday, February 28, 2022

David Kenny Says Some Parts of Nielsen One Are Being Accelerated B&C
Analytics

Thursday, February 24, 2022

The Front-Runner: How iSpot Became a Favorite To Claim Nielsen’s Measurement Crown B&C
Analytics

Wednesday, February 23, 2022

Nielsen Adds CTV Streaming Data To Media Planning Solution Mediapost
Analytics

Friday, February 18, 2022

January U.S. Streaming Shatters Record, Streaming Share At 28.9% Mediapost
Analytics

Monday, November 22, 2021

Nielsen Plans Overhaul for Commercial Ratings, Will Track Viewers for Specific Ads Variety
Analytics

Thursday, November 18, 2021

Thursday, October 28, 2021

Disney adds measurement partner to boost streaming data AdAge
Advertising, Analytics

Thursday, October 7, 2021

Nielsen Reorganizes Its Streaming Metrics, Rebrands Two of Them Adweek
Analytics

Tuesday, October 5, 2021

Nielsen’s National TV Service Is No Longer Accredited. What Happens Now? Adweek
Analytics

Thursday, September 23, 2021

NBCU Highlights Three Measurement Providers As Alternatives To Nielsen AdExchanger
Advertising, Analytics, Broadcasters

Thursday, September 16, 2021

IAB Tech Lab Rolling Out Two New Measurement Tools For CTV AdExchanger
Analytics, Devices

Monday, September 13, 2021

Measurement: Advertisers Least Satisfied With Digital Video, Linear TV, Digital Audio Mediapost
Analytics

Thursday, September 9, 2021

Friday, September 3, 2021

MRC Revises OTT/CTV Guidance, Aligns Definitions With Prevailing Industry Usage Mediapost
Analytics

Thursday, September 2, 2021

MRC Strips Accreditation from Nielsen’s National and Local TV Measurement Services Adweek
Analytics

Thursday, August 12, 2021

Nielsen, Under Pressure and Under Audit, Takes Hiatus From Industry Backing Variety
Analytics

Monday, August 9, 2021

YouTube sets TV data deals with Comscore, Parrot Analytics Fierce Video
Analytics

Tuesday, July 27, 2021

Nielsen unveils solution for cookieless media measurement AdAge
Analytics

Wednesday, July 21, 2021

VAB Asks Media Rating Council to Axe Nielsen Accreditation, Escalating Feud Adweek
Analytics

Wednesday, June 23, 2021

Hulu Draws Most Daily Minutes Of Tune-In Among Top Streamers, Has Biggest Share Of Viewers 18-34, Per Nielsen Deadline
Analytics, AVOD, SVOD

Tuesday, June 22, 2021

Tubi becomes latest publisher to adopt Unified 2.0 cookie alternative AdAge
Analytics, AVOD

Thursday, June 17, 2021

Netflix’s Reed Hastings Wants to See HBO Max on Nielsen’s Streaming Leaderboard Variety
Analytics, SVOD

Friday, June 18, 2021

Nielsen Now Knows When You Are Streaming NY Times
Analytics, AVOD, SVOD

Wednesday, May 26, 2021

Crackle Plus Pushes CTV Measurement Capabilities AdExchanger
Advertising, Analytics, AVOD

Monday, May 24, 2021

Nielsen Invests in New TV Ratings Platform After Selling $2.4 Billion Unit WSJ
Analytics

Tuesday, May 18, 2021

VideoAmp Taps Former Trade Desk Finance Chief, Raises $75 Million WSJ
Analytics, Deals & Financings

Friday, May 14, 2021

Nielsen's TV ratings mess could be tipping point in its dominance AdAge
Analytics

Monday, May 10, 2021

Nielsen Confirms Undercount of Pandemic TV Viewership Following Standoff With Networks Adweek
Analytics

Thursday, April 15, 2021

TV Networks Demand Nielsen Submit to Audit in Battle Over Coronavirus Audience Counts Variety
Analytics, Broadcasters

Tuesday, April 13, 2021

Thursday, April 8, 2021

Twitter Integrates With Nielsen In Bid For TV Dollars AdExchanger
Analytics, Social Media

Wednesday, April 7, 2021

Nielsen, TV Networks in Showdown Over Counting Viewers Amid Pandemic Variety
Analytics, Broadcasters

Tuesday, March 16, 2021

EDO Teams With Univision To Launch New AVOD Measurement Solution AdExchanger
Analytics

Thursday, February 11, 2021

2020 Recorded More Viewing Time, But Fewer Viewers Mediapost
Analytics

Monday, February 1, 2021

WPP, TikTok Announce Global Agency Partnership Wrapped In Data Mediapost
Advertising, Aggregators, Analytics, Partnerships, Social Media

Thursday, January 28, 2021

Streaming’s Surge Fuels Frantic Measurement Updates, but a Solution Remains Elusive Adweek
Analytics

Thursday, January 14, 2021

Innovid, DoubleVerify score new ad measurement accreditations from MRC Fierce Video
Advertising, Analytics, Technology

Friday, January 8, 2021

Roku Acquires Global Rights to 75-Plus Quibi Shows, Will Stream Them for Free Variety
Analytics, Devices, Startups

Tuesday, December 15, 2020

Samsung service measures combined impact of linear TV and streaming campaigns AdAge
Analytics, Devices

Tuesday, December 1, 2020

Daytime TV Usage Soars Among At-Home Workers and Students Adweek
Analytics

Tuesday, November 10, 2020

Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift Adweek
Analytics

Monday, November 2, 2020

TVision raises $16M to measure viewer attention on connected TVs TechCrunch
Analytics, Deals & Financings

Wednesday, October 21, 2020

Tubular Labs Launches Deduped Audience Ratings For Video On Facebook And YouTube AdExchanger
Analytics

Monday, September 21, 2020

Comscore Teams With Samba TV To Measure CTV Globally, Starting In Europe Mediapost
Analytics, Devices

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