| Title |
Date |
Source |
Category |
| Media Execs Agree on the Need for Better Measurement for Fragmented Audiences |
01-15-2020 |
Adweek |
Analytics |
| Netflix Internal Data Signals Users Aren’t Fleeing to Disney |
11-23-2019 |
Bloomberg |
Analytics, Enterprises, Research, SVOD |
| Streaming TV's Ratings "Black Box" Could Lead to Hollywood Guild War |
11-13-2019 |
The Hollywood Reporter |
Analytics |
| Nielsen Plans Consumer Unit Spinoff After Elliott Pressure |
11-07-2019 |
Bloomberg |
Analytics, Deals & Financings |
| Nielsen Adds Amazon Prime Video to SVOD Measurement, With Limitations |
10-21-2019 |
Variety |
Analytics, SVOD |
| Premion Using Comscore to Measure OTT Ads |
10-21-2019 |
B&C |
Advertising, Analytics |
| Nielsen Takes Minority Stake in Brand-Safety Firm OpenSlate |
09-18-2019 |
WSJ |
Analytics, Deals & Financings |
| Tubular Labs Unveils New Metrics That Seek To Measure Social Video Like TV |
09-10-2019 |
Tubefilter |
Analytics |
| Horizon Media Signs With Nielsen Advanced Audience to Refine TV Ad Spend |
07-24-2019 |
Adweek |
Advertising, Analytics |
| Facebook Agrees To Settle Suit Over Inflated Video Ad Metrics |
06-13-2019 |
Mediapost |
Analytics, Social Media |
| AT&T Eyes $16- to $17-a-Month Streaming Service in Strategy Shift |
06-06-2019 |
WSJ |
Analytics, Books, Studios, Telcos |
| Ratings bombshell: In two years, network TV demos plummeted 27 percent |
01-28-2019 |
AdAge |
Analytics, Broadcasters, Research |
| Nielsen Adds YouTube To Total Ad Ratings |
01-07-2019 |
Mediapost |
Analytics |
| New TV Season, Same Sinking Viewing Numbers |
11-13-2018 |
Mediapost |
Analytics |
| Roku Starts 11-Partner Ad Measurement Effort |
10-09-2018 |
Mediapost |
Advertising, Analytics, Devices |
| C3 Primetime Ratings Dropped 12% During August |
09-14-2018 |
Multichannel News |
Analytics, Research, Sports |
| Netflix Is No. 1 Choice for TV Viewing, Beating Broadcast, Cable and YouTube (Study) |
07-03-2018 |
Variety |
Analytics, Enterprises, Research, SVOD |
| CBS will stream its NFL games on smartphones starting this season |
06-25-2018 |
The Verge |
3D, Advertising, Analytics, Broadcasters, Mobile Video, Sports |
| Nielsen Will Now Measure YouTube TV Viewership on a Local Level |
05-22-2018 |
Adweek |
Analytics, Events, Skinny Bundles |
| Nielsen To Add Time-Shifted Viewing Metric To Local TV |
05-17-2018 |
Mediapost |
Analytics |
| ComScore Appoints 360i Chairman Bryan Wiener as CEO |
04-23-2018 |
WSJ |
Analytics, People |
| Netflix Licensed Content Generates 80% of U.S. Viewing, Study Finds |
04-12-2018 |
Variety |
Analytics, Enterprises, Research, SVOD |
| NBC Hires An SVP Of Ad Tech And Other Talent To Boost Advanced TV Ad Measurement |
02-21-2018 |
AdExchanger |
Analytics, Broadcasters |
| Sling TV Partners With comScore To Start Cross-Platform Addressable Measurement |
01-04-2018 |
Mediapost |
Advertising, Analytics, Skinny Bundles |
| Nielsen Launches Test Platform for Mobile Video |
12-07-2017 |
Multichannel News |
Analytics, Mobile Video |
| ComScore Outlines Plan to Cut 10% of Jobs, Says COO Stepped Down |
12-06-2017 |
Bloomberg |
Analytics |
| At Long Last, Nielsen Will Publicly Share Ratings for Netflix Shows |
10-18-2017 |
Adweek |
Analytics, SVOD |
| Library Content Drives Streaming Service Subscriptions |
10-17-2017 |
Mediapost |
Analytics, Research |
| Nielsen Sues ComScore to Block New TV Audience Measurement Service |
09-22-2017 |
Variety |
Analytics |
| Nielsen Unveils New Ad Yardstick for Madison Avenue |
09-21-2017 |
Variety |
Analytics, Partnerships |
| Comcast's Vazirani Takes Senior Research Role At NBCU |
09-05-2017 |
Mediapost |
Advertising, Analytics, Cable Networks, People |
| Hollywood, Apple Said to Mull Rental Plan, Defying Theaters |
08-18-2017 |
Bloomberg |
Analytics, Devices, FIlms, Studios |
| Facebook Watch Is Death to Old TV Measurement and Birth of Audience Parting |
08-10-2017 |
TV REV |
Analytics, Social Media |
| Nielsen Adds YouTube and Hulu Skinny Bundles to Traditional TV Rating |
07-25-2017 |
WSJ |
Analytics, Skinny Bundles |
| Nielsen To Include VOD Ratings In Key Media Planning Tool |
07-20-2017 |
Mediapost |
Analytics, Video On Demand |
| Video Carousel Ads on Smartphone Mobile Web |
05-16-2017 |
Facebook blog |
Advertising, Analytics, Social Media |
| comScore Uses Home Panel To Measure Connected Devices |
03-09-2017 |
Mediapost |
Analytics |
| Nielsen Is Preparing for Its Total Content Ratings to Go Public This Week |
02-26-2017 |
Adweek |
Analytics |
| comScore Offers Mobile Metrics For YouTube |
02-23-2017 |
Mediapost |
Analytics |
| Google Agrees to YouTube Metrics Audit to Ease Advertisers’ Concerns |
02-21-2017 |
WSJ |
Advertising, Analytics |
| Facebook Will Be Audited After Overstating Ad Metrics |
02-09-2017 |
Fortune |
Advertising, Analytics, Social Media |
| Facebook Gives Marketers New Data Tools to Compare to TV |
01-31-2017 |
AdAge |
Advertising, Analytics, Social Media |
| Nielsen Modifies Preview Of Total Content Ratings |
01-06-2017 |
Mediapost |
Analytics |
| Ad Measurement Feuds on Facebook, YouTube Hinge on Code |
11-09-2016 |
WSJ |
Advertising, Analytics |
| Instagram To Pilot Shoppable Posts Next Week With 20 Leading Retailers |
11-01-2016 |
Tubefilter |
3D, Analytics, Commerce, Social Media |
| Roku Signs On ComScore, Signaling Increased Buyer Demand For Diversified Video Metrics |
10-26-2016 |
AdExchanger |
Analytics, Devices |
| Nielsen Will Measure TV Viewing in Places Like Bars, Hotels, Gyms and the Office |
10-24-2016 |
Adweek |
Analytics |
| Optimedia's Musi: Video Measurement Falling Further Behind Accelerating Viewing Changes |
10-20-2016 |
Mediapost |
Advertising, Analytics |
| What Marketers Need to Know About How Today's Top Social Platforms Measure Video |
10-16-2016 |
Adweek |
Advertising, Analytics |
| Apples and oranges: Why a TV viewer does not equal an online video view |
10-07-2016 |
Digiday |
Analytics |
