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News for 'Analytics'

Title Date Source
Nielsen unveils solution for cookieless media measurement 07-27-2021 AdAge
VAB Asks Media Rating Council to Axe Nielsen Accreditation, Escalating Feud 07-21-2021 Adweek
Hulu Draws Most Daily Minutes Of Tune-In Among Top Streamers, Has Biggest Share Of Viewers 18-34, Per Nielsen 06-23-2021 Deadline
Tubi becomes latest publisher to adopt Unified 2.0 cookie alternative 06-22-2021 AdAge
Netflix’s Reed Hastings Wants to See HBO Max on Nielsen’s Streaming Leaderboard 06-17-2021 Variety
Nielsen Now Knows When You Are Streaming 06-18-2021 NY Times
Crackle Plus Pushes CTV Measurement Capabilities 05-26-2021 AdExchanger
Nielsen Invests in New TV Ratings Platform After Selling $2.4 Billion Unit 05-24-2021 WSJ
VideoAmp Taps Former Trade Desk Finance Chief, Raises $75 Million 05-18-2021 WSJ
Nielsen's TV ratings mess could be tipping point in its dominance 05-14-2021 AdAge
Nielsen Confirms Undercount of Pandemic TV Viewership Following Standoff With Networks 05-10-2021 Adweek
TV Networks Demand Nielsen Submit to Audit in Battle Over Coronavirus Audience Counts 04-15-2021 Variety
Roku Adds Measurement Partners For More 'Performance Outcome' Metrics 04-13-2021 Mediapost
Dentsu develops tool to address audience-based TV advertising’s patchwork problem 04-13-2021 Digiday
Twitter Integrates With Nielsen In Bid For TV Dollars 04-08-2021 AdExchanger
Nielsen, TV Networks in Showdown Over Counting Viewers Amid Pandemic 04-07-2021 Variety
EDO Teams With Univision To Launch New AVOD Measurement Solution 03-16-2021 AdExchanger
2020 Recorded More Viewing Time, But Fewer Viewers 02-11-2021 Mediapost
WPP, TikTok Announce Global Agency Partnership Wrapped In Data 02-01-2021 Mediapost
Streaming’s Surge Fuels Frantic Measurement Updates, but a Solution Remains Elusive 01-28-2021 Adweek
Innovid, DoubleVerify score new ad measurement accreditations from MRC 01-14-2021 Fierce Video
Roku Acquires Global Rights to 75-Plus Quibi Shows, Will Stream Them for Free 01-08-2021 Variety
Samsung service measures combined impact of linear TV and streaming campaigns 12-15-2020 AdAge
Daytime TV Usage Soars Among At-Home Workers and Students 12-01-2020 Adweek
Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift 11-10-2020 Adweek
TVision raises $16M to measure viewer attention on connected TVs 11-02-2020 TechCrunch
Tubular Labs Launches Deduped Audience Ratings For Video On Facebook And YouTube 10-21-2020 AdExchanger
Comscore Teams With Samba TV To Measure CTV Globally, Starting In Europe 09-21-2020 Mediapost
Study: CTV Reaches 'Persuadable' Voters Not Reached By Pay TV 08-17-2020 Mediapost
Survata Adds CTV Audience Verification To Its Measurement Suite With Help From AKQA 08-05-2020 AdExchanger
Nielsen Laying Off 3,500 in New Cost-Cutting Plan 07-07-2020 Multichannel News
YouTube takes criticism after shaking up Measurement Program 04-20-2020 AdAge
Neustar and iSpot.tv Partner to Connect Digital and Television Attribution 04-08-2020 Adweek
Coronavirus Shutdowns Could Increase Viewers’ Content Consumption By 60%, Per Nielsen Data 03-16-2020 Tubefilter
Comscore partners with Twitch to bring gaming and esports viewership stats to advertisers 03-12-2020 TechCrunch
Despite Streaming Audience Competition, Linear TV Ad Revenue Dipped Just 1% In 2019 02-04-2020 Mediapost
Media Execs Agree on the Need for Better Measurement for Fragmented Audiences 01-15-2020 Adweek
Netflix Internal Data Signals Users Aren’t Fleeing to Disney 11-23-2019 Bloomberg
Streaming TV's Ratings "Black Box" Could Lead to Hollywood Guild War 11-13-2019 The Hollywood Reporter
Nielsen Plans Consumer Unit Spinoff After Elliott Pressure 11-07-2019 Bloomberg
Nielsen Adds Amazon Prime Video to SVOD Measurement, With Limitations 10-21-2019 Variety
Premion Using Comscore to Measure OTT Ads 10-21-2019 B&C
Nielsen Takes Minority Stake in Brand-Safety Firm OpenSlate 09-18-2019 WSJ
Tubular Labs Unveils New Metrics That Seek To Measure Social Video Like TV 09-10-2019 Tubefilter
Horizon Media Signs With Nielsen Advanced Audience to Refine TV Ad Spend 07-24-2019 Adweek
Facebook Agrees To Settle Suit Over Inflated Video Ad Metrics 06-13-2019 Mediapost
AT&T Eyes $16- to $17-a-Month Streaming Service in Strategy Shift 06-06-2019 WSJ
Ratings bombshell: In two years, network TV demos plummeted 27 percent 01-28-2019 AdAge
Nielsen Adds YouTube To Total Ad Ratings 01-07-2019 Mediapost
New TV Season, Same Sinking Viewing Numbers 11-13-2018 Mediapost
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