Connected TV Advertising Summit (VIrtual) Leaderboard

News for 'Analytics'

Title Date Source
Twitter Integrates With Nielsen In Bid For TV Dollars 04-08-2021 AdExchanger
Nielsen, TV Networks in Showdown Over Counting Viewers Amid Pandemic 04-07-2021 Variety
EDO Teams With Univision To Launch New AVOD Measurement Solution 03-16-2021 AdExchanger
2020 Recorded More Viewing Time, But Fewer Viewers 02-11-2021 Mediapost
WPP, TikTok Announce Global Agency Partnership Wrapped In Data 02-01-2021 Mediapost
Streaming’s Surge Fuels Frantic Measurement Updates, but a Solution Remains Elusive 01-28-2021 Adweek
Innovid, DoubleVerify score new ad measurement accreditations from MRC 01-14-2021 Fierce Video
Roku Acquires Global Rights to 75-Plus Quibi Shows, Will Stream Them for Free 01-08-2021 Variety
Samsung service measures combined impact of linear TV and streaming campaigns 12-15-2020 AdAge
Daytime TV Usage Soars Among At-Home Workers and Students 12-01-2020 Adweek
Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift 11-10-2020 Adweek
TVision raises $16M to measure viewer attention on connected TVs 11-02-2020 TechCrunch
Tubular Labs Launches Deduped Audience Ratings For Video On Facebook And YouTube 10-21-2020 AdExchanger
Comscore Teams With Samba TV To Measure CTV Globally, Starting In Europe 09-21-2020 Mediapost
Study: CTV Reaches 'Persuadable' Voters Not Reached By Pay TV 08-17-2020 Mediapost
Survata Adds CTV Audience Verification To Its Measurement Suite With Help From AKQA 08-05-2020 AdExchanger
Nielsen Laying Off 3,500 in New Cost-Cutting Plan 07-07-2020 Multichannel News
YouTube takes criticism after shaking up Measurement Program 04-20-2020 AdAge
Neustar and Partner to Connect Digital and Television Attribution 04-08-2020 Adweek
Coronavirus Shutdowns Could Increase Viewers’ Content Consumption By 60%, Per Nielsen Data 03-16-2020 Tubefilter
Comscore partners with Twitch to bring gaming and esports viewership stats to advertisers 03-12-2020 TechCrunch
Despite Streaming Audience Competition, Linear TV Ad Revenue Dipped Just 1% In 2019 02-04-2020 Mediapost
Media Execs Agree on the Need for Better Measurement for Fragmented Audiences 01-15-2020 Adweek
Netflix Internal Data Signals Users Aren’t Fleeing to Disney 11-23-2019 Bloomberg
Streaming TV's Ratings "Black Box" Could Lead to Hollywood Guild War 11-13-2019 The Hollywood Reporter
Nielsen Plans Consumer Unit Spinoff After Elliott Pressure 11-07-2019 Bloomberg
Nielsen Adds Amazon Prime Video to SVOD Measurement, With Limitations 10-21-2019 Variety
Premion Using Comscore to Measure OTT Ads 10-21-2019 B&C
Nielsen Takes Minority Stake in Brand-Safety Firm OpenSlate 09-18-2019 WSJ
Tubular Labs Unveils New Metrics That Seek To Measure Social Video Like TV 09-10-2019 Tubefilter
Horizon Media Signs With Nielsen Advanced Audience to Refine TV Ad Spend 07-24-2019 Adweek
Facebook Agrees To Settle Suit Over Inflated Video Ad Metrics 06-13-2019 Mediapost
AT&T Eyes $16- to $17-a-Month Streaming Service in Strategy Shift 06-06-2019 WSJ
Ratings bombshell: In two years, network TV demos plummeted 27 percent 01-28-2019 AdAge
Nielsen Adds YouTube To Total Ad Ratings 01-07-2019 Mediapost
New TV Season, Same Sinking Viewing Numbers 11-13-2018 Mediapost
Roku Starts 11-Partner Ad Measurement Effort 10-09-2018 Mediapost
C3 Primetime Ratings Dropped 12% During August 09-14-2018 Multichannel News
Netflix Is No. 1 Choice for TV Viewing, Beating Broadcast, Cable and YouTube (Study) 07-03-2018 Variety
CBS will stream its NFL games on smartphones starting this season 06-25-2018 The Verge
Nielsen Will Now Measure YouTube TV Viewership on a Local Level 05-22-2018 Adweek
Nielsen To Add Time-Shifted Viewing Metric To Local TV 05-17-2018 Mediapost
ComScore Appoints 360i Chairman Bryan Wiener as CEO 04-23-2018 WSJ
Netflix Licensed Content Generates 80% of U.S. Viewing, Study Finds 04-12-2018 Variety
NBC Hires An SVP Of Ad Tech And Other Talent To Boost Advanced TV Ad Measurement 02-21-2018 AdExchanger
Sling TV Partners With comScore To Start Cross-Platform Addressable Measurement 01-04-2018 Mediapost
Nielsen Launches Test Platform for Mobile Video 12-07-2017 Multichannel News
ComScore Outlines Plan to Cut 10% of Jobs, Says COO Stepped Down 12-06-2017 Bloomberg
At Long Last, Nielsen Will Publicly Share Ratings for Netflix Shows 10-18-2017 Adweek
Library Content Drives Streaming Service Subscriptions 10-17-2017 Mediapost
« Previous | Next »