| Title |
Date |
Source |
Category |
| Twitter Integrates With Nielsen In Bid For TV Dollars |
04-08-2021 |
AdExchanger |
Analytics, Social Media |
| Nielsen, TV Networks in Showdown Over Counting Viewers Amid Pandemic |
04-07-2021 |
Variety |
Analytics, Broadcasters |
| EDO Teams With Univision To Launch New AVOD Measurement Solution |
03-16-2021 |
AdExchanger |
Analytics |
| 2020 Recorded More Viewing Time, But Fewer Viewers |
02-11-2021 |
Mediapost |
Analytics |
| WPP, TikTok Announce Global Agency Partnership Wrapped In Data |
02-01-2021 |
Mediapost |
Advertising, Aggregators, Analytics, Partnerships, Social Media |
| Streaming’s Surge Fuels Frantic Measurement Updates, but a Solution Remains Elusive |
01-28-2021 |
Adweek |
Analytics |
| Innovid, DoubleVerify score new ad measurement accreditations from MRC |
01-14-2021 |
Fierce Video |
Advertising, Analytics, Technology |
| Roku Acquires Global Rights to 75-Plus Quibi Shows, Will Stream Them for Free |
01-08-2021 |
Variety |
Analytics, Devices, Startups |
| Samsung service measures combined impact of linear TV and streaming campaigns |
12-15-2020 |
AdAge |
Analytics, Devices |
| Daytime TV Usage Soars Among At-Home Workers and Students |
12-01-2020 |
Adweek |
Analytics |
| Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift |
11-10-2020 |
Adweek |
Analytics |
| TVision raises $16M to measure viewer attention on connected TVs |
11-02-2020 |
TechCrunch |
Analytics, Deals & Financings |
| Tubular Labs Launches Deduped Audience Ratings For Video On Facebook And YouTube |
10-21-2020 |
AdExchanger |
Analytics |
| Comscore Teams With Samba TV To Measure CTV Globally, Starting In Europe |
09-21-2020 |
Mediapost |
Analytics, Devices |
| Study: CTV Reaches 'Persuadable' Voters Not Reached By Pay TV |
08-17-2020 |
Mediapost |
Analytics |
| Survata Adds CTV Audience Verification To Its Measurement Suite With Help From AKQA |
08-05-2020 |
AdExchanger |
Advertising, Analytics |
| Nielsen Laying Off 3,500 in New Cost-Cutting Plan |
07-07-2020 |
Multichannel News |
Analytics |
| YouTube takes criticism after shaking up Measurement Program |
04-20-2020 |
AdAge |
Analytics |
| Neustar and iSpot.tv Partner to Connect Digital and Television Attribution |
04-08-2020 |
Adweek |
Analytics, Technology |
| Coronavirus Shutdowns Could Increase Viewers’ Content Consumption By 60%, Per Nielsen Data |
03-16-2020 |
Tubefilter |
Analytics |
| Comscore partners with Twitch to bring gaming and esports viewership stats to advertisers |
03-12-2020 |
TechCrunch |
Analytics, Games |
| Despite Streaming Audience Competition, Linear TV Ad Revenue Dipped Just 1% In 2019 |
02-04-2020 |
Mediapost |
Advertising, Analytics |
| Media Execs Agree on the Need for Better Measurement for Fragmented Audiences |
01-15-2020 |
Adweek |
Analytics |
| Netflix Internal Data Signals Users Aren’t Fleeing to Disney |
11-23-2019 |
Bloomberg |
Analytics, Enterprises, Research, SVOD |
| Streaming TV's Ratings "Black Box" Could Lead to Hollywood Guild War |
11-13-2019 |
The Hollywood Reporter |
Analytics |
| Nielsen Plans Consumer Unit Spinoff After Elliott Pressure |
11-07-2019 |
Bloomberg |
Analytics, Deals & Financings |
| Nielsen Adds Amazon Prime Video to SVOD Measurement, With Limitations |
10-21-2019 |
Variety |
Analytics, SVOD |
| Premion Using Comscore to Measure OTT Ads |
10-21-2019 |
B&C |
Advertising, Analytics |
| Nielsen Takes Minority Stake in Brand-Safety Firm OpenSlate |
09-18-2019 |
WSJ |
Analytics, Deals & Financings |
| Tubular Labs Unveils New Metrics That Seek To Measure Social Video Like TV |
09-10-2019 |
Tubefilter |
Analytics |
| Horizon Media Signs With Nielsen Advanced Audience to Refine TV Ad Spend |
07-24-2019 |
Adweek |
Advertising, Analytics |
| Facebook Agrees To Settle Suit Over Inflated Video Ad Metrics |
06-13-2019 |
Mediapost |
Analytics, Social Media |
| AT&T Eyes $16- to $17-a-Month Streaming Service in Strategy Shift |
06-06-2019 |
WSJ |
Analytics, Books, Studios, Telcos |
| Ratings bombshell: In two years, network TV demos plummeted 27 percent |
01-28-2019 |
AdAge |
Analytics, Broadcasters, Research |
| Nielsen Adds YouTube To Total Ad Ratings |
01-07-2019 |
Mediapost |
Analytics |
| New TV Season, Same Sinking Viewing Numbers |
11-13-2018 |
Mediapost |
Analytics |
| Roku Starts 11-Partner Ad Measurement Effort |
10-09-2018 |
Mediapost |
Advertising, Analytics, Devices |
| C3 Primetime Ratings Dropped 12% During August |
09-14-2018 |
Multichannel News |
Analytics, Research, Sports |
| Netflix Is No. 1 Choice for TV Viewing, Beating Broadcast, Cable and YouTube (Study) |
07-03-2018 |
Variety |
Analytics, Enterprises, Research, SVOD |
| CBS will stream its NFL games on smartphones starting this season |
06-25-2018 |
The Verge |
3D, Advertising, Analytics, Broadcasters, Mobile Video, Sports |
| Nielsen Will Now Measure YouTube TV Viewership on a Local Level |
05-22-2018 |
Adweek |
Analytics, Events, Skinny Bundles |
| Nielsen To Add Time-Shifted Viewing Metric To Local TV |
05-17-2018 |
Mediapost |
Analytics |
| ComScore Appoints 360i Chairman Bryan Wiener as CEO |
04-23-2018 |
WSJ |
Analytics, People |
| Netflix Licensed Content Generates 80% of U.S. Viewing, Study Finds |
04-12-2018 |
Variety |
Analytics, Enterprises, Research, SVOD |
| NBC Hires An SVP Of Ad Tech And Other Talent To Boost Advanced TV Ad Measurement |
02-21-2018 |
AdExchanger |
Analytics, Broadcasters |
| Sling TV Partners With comScore To Start Cross-Platform Addressable Measurement |
01-04-2018 |
Mediapost |
Advertising, Analytics, Skinny Bundles |
| Nielsen Launches Test Platform for Mobile Video |
12-07-2017 |
Multichannel News |
Analytics, Mobile Video |
| ComScore Outlines Plan to Cut 10% of Jobs, Says COO Stepped Down |
12-06-2017 |
Bloomberg |
Analytics |
| At Long Last, Nielsen Will Publicly Share Ratings for Netflix Shows |
10-18-2017 |
Adweek |
Analytics, SVOD |
| Library Content Drives Streaming Service Subscriptions |
10-17-2017 |
Mediapost |
Analytics, Research |
