News for 'Analytics'

Monday, November 2, 2015

Viacom and TiVo Partner to Share Data With Advertisers Adweek
Analytics, Cable Networks, Data

Tuesday, October 27, 2015

Parrot Analytics Aims to Be Crystal Ball Into What Global Consumers Want to See Home Media Magazine
Analytics
In the Age of Cord Cutting, Nielsen Plots Its Overhaul of TV's Outdated Ad Metrics Adweek
Advertising, Analytics

Thursday, October 22, 2015

How Nielsen's Total Audience Measurement Will Give Ad Buyers a Programmatic Boost Adweek
Advertising, Analytics, Programmatic

Tuesday, October 20, 2015

Thursday, October 1, 2015

Hershey's Looks to New Video Metrics for Cool Blasts Videos AdAge
Analytics

Friday, October 2, 2015

Viacom Adds New Head of 'Audience Science' Multichannel News
Analytics, Cable Networks, People

Wednesday, September 30, 2015

CBS Includes Digital Views In TV Ratings Mediapost
Analytics, Broadcasters

Tuesday, September 29, 2015

ComScore, Rentrak to Merge Multichannel News
Analytics, Deals & Financings

Monday, September 21, 2015

Digital-Video Use Increases In All Parts of Day - Nielsen Variety
Analytics, Research

Friday, September 18, 2015

It's Time to Put TV and Digital On an Even Playing Field AdAge
Analytics

Wednesday, September 16, 2015

Facebook's 'Ludicrous' Video Ad Metrics Highlight Digital's Lingering Low Standards, Martin Sorrell Says Adweek
Advertising, Analytics, Social Media

Monday, September 14, 2015

Thursday, September 10, 2015

Wednesday, August 26, 2015

Monday, July 27, 2015

Vizio reveals how it secretly tracks what you're watching in IPO plan Fortune
Analytics, Devices

Friday, July 3, 2015

Monday, June 29, 2015

As Viewers Migrate To Mobile And Connected TV, Data Helps ESPN Gauge 'Total Audience' AdExchanger
Analytics, Cable Networks

Saturday, June 27, 2015

New Facebook video tab will track the performance of posted movies TNW
Analytics, Social Media

Tuesday, June 23, 2015

If You Think TV Is Dead, Maybe You're Measuring Wrong WSJ
Analytics

Thursday, June 18, 2015

'TV Pulse' to Measure Cross-Platform Activity Multichannel News
Advertising, Analytics

Monday, May 18, 2015

Nielsen Links Audience Size to Twitter Activity B&C
Analytics, Social Media

Friday, May 15, 2015

Nielsen Explains How It's Adapting to the Rise of Online Video WSJ
Advertising, Analytics

Thursday, April 30, 2015

Nielsen To Begin Measuring Digital Ad Viewing On Roku Deadline
Advertising, Analytics, Devices

Wednesday, April 29, 2015

Netflix rival Sky: I don't know if anybody is watching 'Marco Polo', do you? CNET
Aggregators, Analytics, International, Satellite

Wednesday, April 8, 2015

New Ooyala IQ Casts Wide Tech Net For Analytics, Heads For NAB Show Mediapost
Analytics, Technology

Wednesday, April 1, 2015

Nielsen Rebrands Online Ratings As Digital, Includes Mobile: Unclear How It Will Disclose Accreditation Mediapost
Analytics

Tuesday, March 24, 2015

Nielsen to Measure Netflix Viewing by Middle of This Year Bloomberg
Aggregators, Analytics

Tuesday, March 17, 2015

CBS To Supply Metric 'Audit' For TV Ads Mediapost
Advertising, Analytics, Broadcasters

Wednesday, March 11, 2015

Nielsen Charts Reach of Video Streaming NY Times
Aggregators, Analytics, Broadcasters, Cable Networks, Research

Monday, March 9, 2015

Nielsen Ads Say `Let`s Count the Binge-Watchers, the Cord-Cutters` AdAge
Advertising, Analytics, Binge-viewing

Wednesday, March 4, 2015

Nielsen to Acquire Data Specialist eXelate WSJ
Analytics, Deals & Financings

Thursday, February 12, 2015

Nielsen Q4: `Total Audience` Is Where It’s At AdExchanger
Analytics

Wednesday, February 4, 2015

New, Breakthrough Measurement Platform by ConvIndex Offers Improved Video Metrics for Marketers Press Release
Analytics, Startups

Tuesday, February 3, 2015

TV Research Chiefs Commiserate Over Measurement Challenges Variety
Analytics, Broadcasters, Cable Networks

Wednesday, January 28, 2015

Vine: The Best Way to Watch the NBA WSJ
Analytics, Social Media, Sports

Tuesday, January 20, 2015

BrightRoll Streamlines Analytics Reporting Mediapost
Advertising, Analytics

Monday, January 19, 2015

comScore to Tally Viewers Across Their Many Devices NY Times
Analytics

Tuesday, January 13, 2015

Outrigger Media Raises $5.2 Million, Adds YouTube Demographics To OpenSlate Tubefilter
Analytics, Deals & Financings, Indie Video

Wednesday, January 7, 2015

Netflix`s Sarandos on Nielsen: Ratings are Irrelevant WSJ
Aggregators, Analytics

Thursday, November 13, 2014

Nielsen Calls For Industry To Adopt New Ratings Standards MediaDailyNews
Analytics

Thursday, November 6, 2014

Nielsen Measures 7%-9% Ratings Lift From Out-of-Home TV Test in Chicago Press Release
Analytics, Research

Tuesday, October 21, 2014

Nielsen And Adobe Team Up For New Digital Ratings Product WSJ
Analytics, Partnerships

Thursday, October 9, 2014

Cable C3 Ratings Down in 3Q, With An Assist From Nielsen B&C
Analytics, Cable Networks

Wednesday, October 8, 2014

Chromecast tops the list of most popular apps for connected TVs and other smart devices Venture Beat
Analytics, Devices, Research

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