News for 'Analytics'

Monday, May 10, 2021

Nielsen Confirms Undercount of Pandemic TV Viewership Following Standoff With Networks Adweek
Analytics

Thursday, April 15, 2021

TV Networks Demand Nielsen Submit to Audit in Battle Over Coronavirus Audience Counts Variety
Analytics, Broadcasters

Tuesday, April 13, 2021

Roku Adds Measurement Partners For More 'Performance Outcome' Metrics Mediapost
Analytics, Devices
Dentsu develops tool to address audience-based TV advertising’s patchwork problem Digiday
Analytics

Thursday, April 8, 2021

Twitter Integrates With Nielsen In Bid For TV Dollars AdExchanger
Analytics, Social Media

Wednesday, April 7, 2021

Nielsen, TV Networks in Showdown Over Counting Viewers Amid Pandemic Variety
Analytics, Broadcasters

Tuesday, March 16, 2021

EDO Teams With Univision To Launch New AVOD Measurement Solution AdExchanger
Analytics

Thursday, February 11, 2021

2020 Recorded More Viewing Time, But Fewer Viewers Mediapost
Analytics

Monday, February 1, 2021

WPP, TikTok Announce Global Agency Partnership Wrapped In Data Mediapost
Advertising, Aggregators, Analytics, Partnerships, Social Media

Thursday, January 28, 2021

Streaming’s Surge Fuels Frantic Measurement Updates, but a Solution Remains Elusive Adweek
Analytics

Thursday, January 14, 2021

Innovid, DoubleVerify score new ad measurement accreditations from MRC Fierce Video
Advertising, Analytics, Technology

Friday, January 8, 2021

Roku Acquires Global Rights to 75-Plus Quibi Shows, Will Stream Them for Free Variety
Analytics, Devices, Startups

Tuesday, December 15, 2020

Samsung service measures combined impact of linear TV and streaming campaigns AdAge
Analytics, Devices

Tuesday, December 1, 2020

Daytime TV Usage Soars Among At-Home Workers and Students Adweek
Analytics

Tuesday, November 10, 2020

Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift Adweek
Analytics

Monday, November 2, 2020

TVision raises $16M to measure viewer attention on connected TVs TechCrunch
Analytics, Deals & Financings

Wednesday, October 21, 2020

Tubular Labs Launches Deduped Audience Ratings For Video On Facebook And YouTube AdExchanger
Analytics

Monday, September 21, 2020

Comscore Teams With Samba TV To Measure CTV Globally, Starting In Europe Mediapost
Analytics, Devices

Monday, August 17, 2020

Study: CTV Reaches 'Persuadable' Voters Not Reached By Pay TV Mediapost
Analytics

Wednesday, August 5, 2020

Survata Adds CTV Audience Verification To Its Measurement Suite With Help From AKQA AdExchanger
Advertising, Analytics

Tuesday, July 7, 2020

Nielsen Laying Off 3,500 in New Cost-Cutting Plan Multichannel News
Analytics

Monday, April 20, 2020

YouTube takes criticism after shaking up Measurement Program AdAge
Analytics

Wednesday, April 8, 2020

Neustar and iSpot.tv Partner to Connect Digital and Television Attribution Adweek
Analytics, Technology

Monday, March 16, 2020

Coronavirus Shutdowns Could Increase Viewers’ Content Consumption By 60%, Per Nielsen Data Tubefilter
Analytics

Thursday, March 12, 2020

Comscore partners with Twitch to bring gaming and esports viewership stats to advertisers TechCrunch
Analytics, Games

Tuesday, February 4, 2020

Despite Streaming Audience Competition, Linear TV Ad Revenue Dipped Just 1% In 2019 Mediapost
Advertising, Analytics

Wednesday, January 15, 2020

Media Execs Agree on the Need for Better Measurement for Fragmented Audiences Adweek
Analytics

Saturday, November 23, 2019

Netflix Internal Data Signals Users Aren’t Fleeing to Disney Bloomberg
Analytics, Enterprises, Research, SVOD

Wednesday, November 13, 2019

Streaming TV's Ratings "Black Box" Could Lead to Hollywood Guild War The Hollywood Reporter
Analytics

Thursday, November 7, 2019

Nielsen Plans Consumer Unit Spinoff After Elliott Pressure Bloomberg
Analytics, Deals & Financings

Monday, October 21, 2019

Wednesday, September 18, 2019

Nielsen Takes Minority Stake in Brand-Safety Firm OpenSlate WSJ
Analytics, Deals & Financings

Tuesday, September 10, 2019

Tubular Labs Unveils New Metrics That Seek To Measure Social Video Like TV Tubefilter
Analytics

Wednesday, July 24, 2019

Horizon Media Signs With Nielsen Advanced Audience to Refine TV Ad Spend Adweek
Advertising, Analytics

Thursday, June 13, 2019

Facebook Agrees To Settle Suit Over Inflated Video Ad Metrics Mediapost
Analytics, Social Media

Thursday, June 6, 2019

AT&T Eyes $16- to $17-a-Month Streaming Service in Strategy Shift WSJ
Analytics, Books, Studios, Telcos

Monday, January 28, 2019

Ratings bombshell: In two years, network TV demos plummeted 27 percent AdAge
Analytics, Broadcasters, Research

Monday, January 7, 2019

Nielsen Adds YouTube To Total Ad Ratings Mediapost
Analytics

Tuesday, November 13, 2018

New TV Season, Same Sinking Viewing Numbers Mediapost
Analytics

Tuesday, October 9, 2018

Roku Starts 11-Partner Ad Measurement Effort Mediapost
Advertising, Analytics, Devices

Friday, September 14, 2018

C3 Primetime Ratings Dropped 12% During August Multichannel News
Analytics, Research, Sports

Tuesday, July 3, 2018

Netflix Is No. 1 Choice for TV Viewing, Beating Broadcast, Cable and YouTube (Study) Variety
Analytics, Enterprises, Research, SVOD

Monday, June 25, 2018

CBS will stream its NFL games on smartphones starting this season The Verge
3D, Advertising, Analytics, Broadcasters, Mobile Video, Sports

Tuesday, May 22, 2018

Nielsen Will Now Measure YouTube TV Viewership on a Local Level Adweek
Analytics, Events, Skinny Bundles

Thursday, May 17, 2018

Nielsen To Add Time-Shifted Viewing Metric To Local TV Mediapost
Analytics

Monday, April 23, 2018

ComScore Appoints 360i Chairman Bryan Wiener as CEO WSJ
Analytics, People

Thursday, April 12, 2018

Netflix Licensed Content Generates 80% of U.S. Viewing, Study Finds Variety
Analytics, Enterprises, Research, SVOD

Wednesday, February 21, 2018

NBC Hires An SVP Of Ad Tech And Other Talent To Boost Advanced TV Ad Measurement AdExchanger
Analytics, Broadcasters

Thursday, January 4, 2018

Sling TV Partners With comScore To Start Cross-Platform Addressable Measurement Mediapost
Advertising, Analytics, Skinny Bundles

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