CTV Ad Summit - leaderboard - 4-27-20

News for 'Analytics'

Title Date Source
Roku Signs On ComScore, Signaling Increased Buyer Demand For Diversified Video Metrics 10-26-2016 AdExchanger
Nielsen Will Measure TV Viewing in Places Like Bars, Hotels, Gyms and the Office 10-24-2016 Adweek
Optimedia's Musi: Video Measurement Falling Further Behind Accelerating Viewing Changes 10-20-2016 Mediapost
What Marketers Need to Know About How Today's Top Social Platforms Measure Video 10-16-2016 Adweek
Apples and oranges: Why a TV viewer does not equal an online video view 10-07-2016 Digiday
Continuing Its Total Audience Rollout, Nielsen Will Launch Digital Content Ratings on Friday 09-27-2016 Adweek
Millennials Are Tuning Into Live Online Video—and Live Video Ads 09-23-2016 OnlineVideo.net
Facebook Rolls Out Additional Video Metrics For Creators, New Tools For 360 Videos 08-10-2016 Tubefilter
On the Trail of TV's Elusive Prize: Netflix Ratings 07-22-2016 The Hollywood Reporter
Nielsen To Let Ratings Customers Bring Their Own Viewability Vendor 07-20-2016 AdExchanger
TV-Like Quality In Video Devices Could Mean Ad Gains 06-29-2016 Mediapost
Nielsen Unveils Streaming Ratings for ‘Orange is the New Black,’ ‘Seinfeld’ 06-29-2016 WSJ
TV Viewership Erosion Sinks 4% in C3 Adult Ratings 05-13-2016 Mediapost
CNN lifts lid on plan to monetise attention rather than the news 05-13-2016 The Drum
YouTube Says It Reaches More Viewers 18-49 Than TV, But That's Not The Whole Story 05-07-2016 International Business Times
CNN Sees Big Audience in comScore Xmedia Data 04-27-2016 B&C
Turner Taps Canvs to Measure Emotions of TV Audience 04-26-2016 Multichannel News
VAB Offers Fair Way to Compare TV and Digital 04-26-2016 B&C
FreeWheel to Monitor Response to Ad Loads 04-19-2016 Multichannel News
NBC Universal Ready to Move Beyond Nielsen Guarantees 04-14-2016 AdAge
Nielsen Will Tap Set Top Box Viewing Data In Deal With Dish Network 04-04-2016 Deadline
Andrea Ching Joins OpenSlate as Chief Marketing Officer 03-29-2016 Press Release
Total TV, Video Consumption Grows Slightly In Q4 2015 03-25-2016 Mediapost
Nielsen to Break Out Metrics for Apple TV, Roku, Other Connected-TV Devices 03-23-2016 Variety
Netflix Growth Equals Midsize Cable Network 03-04-2016 Mediapost
Snapchat Enlists Nielsen to Track Ad Campaigns 02-25-2016 WSJ
Nielsen Plays Catch-Up as Streaming Era Wreaks Havoc on TV Raters 02-02-2016 NY Times
As linear TV tumbles, connected television usage grows 12-21-2015 nScreenMedia
NBCUniversal to Partner With Data Trackers to Study Olympics Viewing 12-14-2015 NY Times
YouTube's new trending tab shows you viral videos "as they take off" 12-09-2015 Venture Beat
Why Netflix's Hype Makes TV's Viewership Measurement Crisis Worse 12-09-2015 The Wrap
Fox to Stop Using Same-Day TV Ratings 11-20-2015 The Wrap
TV-Connected Devices Bring Consumers Together in the Living Room 11-19-2015 Nielsen blog
Viacom and TiVo Partner to Share Data With Advertisers 11-02-2015 Adweek
Parrot Analytics Aims to Be Crystal Ball Into What Global Consumers Want to See 10-27-2015 Home Media Magazine
In the Age of Cord Cutting, Nielsen Plots Its Overhaul of TV's Outdated Ad Metrics 10-27-2015 Adweek
How Nielsen's Total Audience Measurement Will Give Ad Buyers a Programmatic Boost 10-22-2015 Adweek
NBCU Exec Calls for Better TV Measurement 10-20-2015 Multichannel News
A First Look at Nielsen's Total Audience Measurement and How It Will Change the Industry 10-20-2015 Adweek
Hershey's Looks to New Video Metrics for Cool Blasts Videos 10-01-2015 AdAge
Viacom Adds New Head of 'Audience Science' 10-02-2015 Multichannel News
CBS Includes Digital Views In TV Ratings 09-30-2015 Mediapost
ComScore, Rentrak to Merge 09-29-2015 Multichannel News
Digital-Video Use Increases In All Parts of Day - Nielsen 09-21-2015 Variety
It's Time to Put TV and Digital On an Even Playing Field 09-18-2015 AdAge
Facebook's 'Ludicrous' Video Ad Metrics Highlight Digital's Lingering Low Standards, Martin Sorrell Says 09-16-2015 Adweek
ComScore Combines TV, Digital Audience Data 09-14-2015 B&C
Are Media Companies Charging Streaming Services Enough? 09-14-2015 WSJ
Programmatic video spend to hit 2 Billion Euros 09-10-2015 The Drum
U.S. Consumers Now Spend More Time In Apps Than Watching TV 09-10-2015 TechCrunch