| Title |
Date |
Source |
Category |
| Roku Signs On ComScore, Signaling Increased Buyer Demand For Diversified Video Metrics |
10-26-2016 |
AdExchanger |
Analytics, Devices |
| Nielsen Will Measure TV Viewing in Places Like Bars, Hotels, Gyms and the Office |
10-24-2016 |
Adweek |
Analytics |
| Optimedia's Musi: Video Measurement Falling Further Behind Accelerating Viewing Changes |
10-20-2016 |
Mediapost |
Advertising, Analytics |
| What Marketers Need to Know About How Today's Top Social Platforms Measure Video |
10-16-2016 |
Adweek |
Advertising, Analytics |
| Apples and oranges: Why a TV viewer does not equal an online video view |
10-07-2016 |
Digiday |
Analytics |
| Continuing Its Total Audience Rollout, Nielsen Will Launch Digital Content Ratings on Friday |
09-27-2016 |
Adweek |
Analytics |
| Millennials Are Tuning Into Live Online Video—and Live Video Ads |
09-23-2016 |
OnlineVideo.net |
Advertising, Analytics, Live Streaming, Research |
| Facebook Rolls Out Additional Video Metrics For Creators, New Tools For 360 Videos |
08-10-2016 |
Tubefilter |
Analytics, Social Media |
| On the Trail of TV's Elusive Prize: Netflix Ratings |
07-22-2016 |
The Hollywood Reporter |
Analytics, SVOD |
| Nielsen To Let Ratings Customers Bring Their Own Viewability Vendor |
07-20-2016 |
AdExchanger |
Analytics |
| TV-Like Quality In Video Devices Could Mean Ad Gains |
06-29-2016 |
Mediapost |
Analytics |
| Nielsen Unveils Streaming Ratings for ‘Orange is the New Black,’ ‘Seinfeld’ |
06-29-2016 |
WSJ |
Analytics, SVOD |
| TV Viewership Erosion Sinks 4% in C3 Adult Ratings |
05-13-2016 |
Mediapost |
Analytics |
| CNN lifts lid on plan to monetise attention rather than the news |
05-13-2016 |
The Drum |
Analytics, Cable Networks |
| YouTube Says It Reaches More Viewers 18-49 Than TV, But That's Not The Whole Story |
05-07-2016 |
International Business Times |
Aggregators, Analytics |
| CNN Sees Big Audience in comScore Xmedia Data |
04-27-2016 |
B&C |
Analytics, Cable Networks |
| Turner Taps Canvs to Measure Emotions of TV Audience |
04-26-2016 |
Multichannel News |
Analytics, Cable Networks, Social Media |
| VAB Offers Fair Way to Compare TV and Digital |
04-26-2016 |
B&C |
Analytics |
| FreeWheel to Monitor Response to Ad Loads |
04-19-2016 |
Multichannel News |
Advertising, Analytics |
| NBC Universal Ready to Move Beyond Nielsen Guarantees |
04-14-2016 |
AdAge |
Advertising, Analytics, Broadcasters |
| Nielsen Will Tap Set Top Box Viewing Data In Deal With Dish Network |
04-04-2016 |
Deadline |
Analytics, Data, Satellite |
| Andrea Ching Joins OpenSlate as Chief Marketing Officer |
03-29-2016 |
Press Release |
Analytics, People |
| Total TV, Video Consumption Grows Slightly In Q4 2015 |
03-25-2016 |
Mediapost |
Analytics, Research |
| Nielsen to Break Out Metrics for Apple TV, Roku, Other Connected-TV Devices |
03-23-2016 |
Variety |
Analytics, Devices |
| Netflix Growth Equals Midsize Cable Network |
03-04-2016 |
Mediapost |
Analytics, SVOD |
| Snapchat Enlists Nielsen to Track Ad Campaigns |
02-25-2016 |
WSJ |
Advertising, Analytics, Social Media |
| Nielsen Plays Catch-Up as Streaming Era Wreaks Havoc on TV Raters |
02-02-2016 |
NY Times |
Analytics |
| As linear TV tumbles, connected television usage grows |
12-21-2015 |
nScreenMedia |
Analytics, Research |
| NBCUniversal to Partner With Data Trackers to Study Olympics Viewing |
12-14-2015 |
NY Times |
Analytics, Broadcasters, Sports |
| YouTube's new trending tab shows you viral videos "as they take off" |
12-09-2015 |
Venture Beat |
Aggregators, Analytics |
| Why Netflix's Hype Makes TV's Viewership Measurement Crisis Worse |
12-09-2015 |
The Wrap |
Analytics, SVOD |
| Fox to Stop Using Same-Day TV Ratings |
11-20-2015 |
The Wrap |
Analytics, Broadcasters |
| TV-Connected Devices Bring Consumers Together in the Living Room |
11-19-2015 |
Nielsen blog |
Analytics, Devices, Research |
| Viacom and TiVo Partner to Share Data With Advertisers |
11-02-2015 |
Adweek |
Analytics, Cable Networks, Data |
| Parrot Analytics Aims to Be Crystal Ball Into What Global Consumers Want to See |
10-27-2015 |
Home Media Magazine |
Analytics |
| In the Age of Cord Cutting, Nielsen Plots Its Overhaul of TV's Outdated Ad Metrics |
10-27-2015 |
Adweek |
Advertising, Analytics |
| How Nielsen's Total Audience Measurement Will Give Ad Buyers a Programmatic Boost |
10-22-2015 |
Adweek |
Advertising, Analytics, Programmatic |
| NBCU Exec Calls for Better TV Measurement |
10-20-2015 |
Multichannel News |
Analytics, Broadcasters, Cable Networks |
| A First Look at Nielsen's Total Audience Measurement and How It Will Change the Industry |
10-20-2015 |
Adweek |
Analytics |
| Hershey's Looks to New Video Metrics for Cool Blasts Videos |
10-01-2015 |
AdAge |
Analytics |
| Viacom Adds New Head of 'Audience Science' |
10-02-2015 |
Multichannel News |
Analytics, Cable Networks, People |
| CBS Includes Digital Views In TV Ratings |
09-30-2015 |
Mediapost |
Analytics, Broadcasters |
| ComScore, Rentrak to Merge |
09-29-2015 |
Multichannel News |
Analytics, Deals & Financings |
| Digital-Video Use Increases In All Parts of Day - Nielsen |
09-21-2015 |
Variety |
Analytics, Research |
| It's Time to Put TV and Digital On an Even Playing Field |
09-18-2015 |
AdAge |
Analytics |
| Facebook's 'Ludicrous' Video Ad Metrics Highlight Digital's Lingering Low Standards, Martin Sorrell Says |
09-16-2015 |
Adweek |
Advertising, Analytics, Social Media |
| ComScore Combines TV, Digital Audience Data |
09-14-2015 |
B&C |
Analytics |
| Are Media Companies Charging Streaming Services Enough? |
09-14-2015 |
WSJ |
Analytics |
| Programmatic video spend to hit 2 Billion Euros |
09-10-2015 |
The Drum |
Advertising, Analytics, Devices, International, Programmatic, Research |
| U.S. Consumers Now Spend More Time In Apps Than Watching TV |
09-10-2015 |
TechCrunch |
Analytics, Apps, DRM, Research |
